House of Masaba — Web Traffic Estimation
Prepared: 18 August 2026 · Domain: houseofmasaba.com · Platform: Shopify Companion to: business-analysis.md (t_84b56dcc)
0. Source Priority Note
This report blends two tiers of data:
- SimilarWeb — user-provided (typed data, highest priority). SimilarWeb is blocked at the CDN/IP level from this server (CloudFront 403 + AWS WAF JS challenge). The figures below were supplied by the user directly from their own browser and therefore override all server-side estimates for every metric they cover.
- StatShow — server-side fetch (cross-reference only). Pulled from
statshow.com/www/houseofmasaba.comduring this run. StatShow materially undercounts Shopify stores (its traffic pixel often fails to fire on Shopify CDN pages), and its record for this domain also appears stale/misattributed (it resolves the site to IP192.185.160.202, a NixiHost/shared-hosting range — not Shopify's23.227.38.x— and shows a homepage title mismatch). Treat StatShow as a directional floor, not ground truth. - WooRank (SEO, 2023) and WorthOfWeb (blocked). WooRank returned a cached June 2023 SEO score of 68/100 (Passed 72 / To Improve 10 / Errors 17) — too stale to weigh on traffic. WorthOfWeb is now behind a Cloudflare "Just a moment…" challenge and returned no data.
Bottom line: SimilarWeb numbers are treated as primary; StatShow is shown only for discrepancy context.
1. Sources Consulted
| Source | Status | Data Used | Notes |
|---|---|---|---|
| SimilarWeb (user-provided) | ✅ Provided by user | All traffic/engagement/country metrics | Blocked server-side; user-supplied = highest priority |
| StatShow | ✅ Fetched | Global rank, visitors, pageviews, worth | Heavy undercount + stale IP attribution for Shopify |
| WooRank | ⚠️ Stale | SEO score 68/100 | Cached 2023-06-21; not traffic-relevant |
| WorthOfWeb | ❌ Blocked | — | Cloudflare challenge, no data |
| CrUX Form Factors (parent task) | ✅ From business-analysis.md | Device split (phone 84% / desktop 11.9% / tablet 4%) | 40-week Chrome UX Report, origin www.houseofmasaba.com |
2. Raw Numbers
2a. SimilarWeb (user-provided — PRIMARY)
| Metric | Value |
|---|---|
| Total Monthly Visits | 126,500 |
| Country Rank | 22,486 (India — top country) |
| Category Rank | 432 |
| Category | data not available (name not captured) |
| Bounce Rate | 26.49% |
| Pages per Visit | 4.25 |
| Avg Visit Duration | 00:01:10 (70 sec) |
| Country split — India | 56.66% |
| Country split — United States | 24.98% |
| Country split — Canada | 5.59% |
| Country split — United Kingdom | 3.87% |
| Country split — Australia | 2.43% |
| Country split — Others | 6.48% |
2b. StatShow (server-side — cross-reference only)
| Metric | Value |
|---|---|
| Global Rank | #749,844 (top 1M worldwide) |
| Monthly Visitors (est.) | ~19,080 |
| Monthly Pageviews (est.) | ~42,000 |
| Daily Visitors | ~636 |
| Daily Pageviews | ~1,400 |
| Estimated Worth | $1,481.90 |
| Est. Monthly Revenue (ad model) | $121.80 |
| Rank trend | "+376% over last 3 months" (statistic ambiguous/stale) |
| Resolved IP | 192.185.160.202 (non-Shopify range) |
2c. WooRank (stale SEO signal)
| Metric | Value |
|---|---|
| SEO Score | 68 / 100 |
| Passed / To Improve / Errors | 72 / 10 / 17 |
| Report date | 2023-06-21 (stale) |
3. Aggregated Summary
Primary (SimilarWeb) monthly traffic and derived figures:
| Derived Metric | Value | Calculation |
|---|---|---|
| Monthly Visits | 126,500 | user-provided |
| Monthly Pageviews | ~537,625 | 126,500 × 4.25 |
| Daily Visits | ~4,156 | ÷ 30.44 |
| Daily Pageviews | ~17,658 | 537,625 ÷ 30.44 |
| Avg Pages/Visit | 4.25 | user-provided |
| Bounce Rate | 26.49% | user-provided (→ 73.5% multi-page visits) |
| Avg Visit Duration | 70 sec | user-provided |
Traffic Tier (per skill reference): Medium — 100K–1M monthly visitors. (126,500 sits squarely in the regional-brand / popular-store band.)
Discrepancy note — StatShow vs SimilarWeb:
| Metric | StatShow | SimilarWeb | Ratio |
|---|---|---|---|
| Monthly Visitors | ~19,080 | 126,500 | SimilarWeb ≈ 6.6× higher |
| Pages/Visit | ~2.2 (42K÷19K) | 4.25 | SimilarWeb ≈ 1.9× higher |
The ~6.6× visitor gap is expected and consistent with StatShow's documented Shopify undercount (and its stale/misattributed record here). Trust SimilarWeb for volume. StatShow's "~19K" is best read as a conservative floor, not a real estimate.
4. Country & Device Breakdown (applied to 126,500 visits)
Geography (from SimilarWeb)
| Country | Share | Est. Monthly Visits |
|---|---|---|
| India | 56.66% | 71,675 |
| United States | 24.98% | 31,600 |
| Canada | 5.59% | 7,071 |
| United Kingdom | 3.87% | 4,896 |
| Australia | 2.43% | 3,074 |
| Others | 6.48% | 8,200 |
Read: India + US alone = 81.6% of traffic. For a domestically-focused Indian designer house, a ~25% US share is strikingly high — it confirms the brand's strong NRI / diaspora pull and international-shipping demand flagged in business-analysis.md (the "Singapore" and "Dubai" landing pages, Netflix Masaba Masaba global reach). The US/Canada/UK/Australia bloc (~37%) is a material, convertible Western audience, not noise.
Device (from CrUX, business-analysis.md §5a, latest period 2026-07-19→08-15)
| Device | Share | Est. Monthly Visits |
|---|---|---|
| Phone | 84.0% | ~106,260 |
| Desktop | 11.9% | ~15,054 |
| Tablet | 4.0% | ~5,060 |
Read: Decisively mobile-first (7.1 : 1 phone-to-desktop). Phone share dipped to ~80% in late June–July then rebounded to 84% by mid-August — consistent with festive-season mobile shopping ramping up. Desktop stays low (~12%), confirming this is a D2C consumer store, not a B2B/buyer portal.
5. Key Insights
- Healthy engagement, not just volume. A 26.49% bounce rate (i.e. ~74% of visits view more than one page) paired with 4.25 pages/visit signals strong browse/lookbook behaviour — visitors are exploring collections, not bouncing. For a print-led designer brand whose catalogue is the product, this is the right engagement profile.
- Medium-tier traffic, premium monetisation. 126.5K visits/month is modest in absolute terms but fits a bridge-to-luxury positioning (FY25 revenue ≈ ₹116 cr per Tracxn/Tofler). Sanity cross-check: at ~1.52M annual visits and a median product price of ₹38,000, even a 0.5–1% conversion implies online revenue in the tens of crores — consistent with the reported figure. The traffic is small but high-intent and high-AOV.
- Diaspora demand is real and sizable. ~37% of visits originate outside India (US 25%, Canada/UK/Australia ~11%). This is an addressable international D2C opportunity — likely under-served by the current "Singapore/Dubai" landing pages alone. Worth a dedicated international-shipping + USD-pricing + NRI-targeted ad track.
- Mobile is the battleground. 84% phone, and the site already performs well on mobile LCP (per business-analysis.md). Investment should flow to mobile conversion (PDP, Virtual Try-On, Gokwik checkout) rather than raw speed.
- Festive-season momentum. CrUX phone-share rebound + the brand's Festive 2026 live calendar suggest traffic/conversion should be ramping now (Aug 2026). A CRO push landing before peak festive is well-timed.
6. Caveats
- SimilarWeb is modeled, not measured. Even user-provided numbers are panel-based estimates with ±20–30% typical variance. They are the best available proxy, not GA4 truth.
- StatShow undercount + stale record. Its ~19K visitor figure and non-Shopify IP attribution mean it should not be used to size this site; shown only for transparency.
- WooRank SEO score (68, 2023) is stale and not a traffic indicator.
- WorthOfWeb blocked — no valuation cross-check available this run.
- "Worth / ad-revenue" figures are meaningless for this site. Both StatShow's $1,481.90 worth and $121.80 "monthly revenue" assume an ad-funded publisher. House of Masaba is an e-commerce store monetising product sales (FY25 ₹116 cr), not display ads. Ignore those dollar figures entirely.
- Category name missing. SimilarWeb Category Rank 432 is recorded but the category label was not captured ("data not available").
- First-party data would sharpen everything. Integrating the client's GA4 would replace all modeled estimates with measured sessions, geo, device, and (crucially) conversion data — the missing link between 126.5K visits and ₹116 cr revenue.
7. Citations
- SimilarWeb — user-provided typed data (this task), captured manually from user's browser, 18 Aug 2026. Covers: monthly visits 126,500; country rank 22,486; category rank 432; bounce 26.49%; pages/visit 4.25; duration 1:10; geo split.
- StatShow —
https://www.statshow.com/www/houseofmasaba.com(server fetch, 18 Aug 2026). Global rank #749,844; ~19K visitors/mo; ~42K pageviews/mo; worth $1,481.90. - WooRank —
https://www.woorank.com/en/www/houseofmasaba.com(server fetch, 18 Aug 2026). SEO score 68/100, cached 2023-06-21. - WorthOfWeb —
https://www.worthofweb.com/website-value/houseofmasaba.com/— blocked (Cloudflare challenge), no data. - CrUX Form Factors —
business-analysis.md§5a (parent task t_84b56dcc), originwww.houseofmasaba.com, 40 weekly periods 2025-10-19→2026-08-15. Phone 84.0% / Desktop 11.9% / Tablet 4.0%. - Business context —
business-analysis.md(t_84b56dcc): Shopify bridge-to-luxury designer wear; FY25 revenue ₹116 cr; 898 SKUs; 22 stores; median price ₹38,000; NRI/diaspora pull; Virtual Try-On + Gokwik.