House of Masaba — Content Strategy & AI SEO (AEO/GEO) Plan
Prepared: 18 August 2026 · Domain: houseofmasaba.com Business context: see business-analysis.md. All keyword demand below verified live via Serper.dev (Google IN).
1. Executive Summary
House of Masaba is a brand-aware, founder-led, bridge-to-luxury designer house with a strong transactional footprint but an almost-empty content engine. The site already ranks #1 for its own brand + category terms ("house of masaba saree/lehenga/kurta set/bridal lehenga", "masaba saree", "designer saree brands india"). That is the easy half of SEO.
The hard — and far larger — half is unbranded, top-of-funnel demand, and here House of Masaba is essentially absent:
- Pinterest dominates "sangeet outfit ideas", "rakhi outfit ideas", "festive outfit ideas", "wedding guest outfit ideas", "reception outfit ideas", "indo western outfit ideas", "haldi outfit ideas".
- Manyavar/Mohey, Anita Dongre, Taneira, Koskii, Libas, House of Indya own the "how to style / which is best / best brands" and category queries.
- Reddit + YouTube own "what to wear as a guest" and "how to drape a saree".
Meanwhile the brand publishes only 7 blog posts (all dumped on a single day, 2026-02-19), each 870–1,250 words, no bylines, no internal product links, no FAQ/HowTo schema, no comparison tables, no cited stats. This is a classic product-listing blog — it lists 10 products per post rather than answering a question.
The opportunity is enormous and under-contested for a brand of this authority. The brand's distinctive assets — Masaba Gupta's celebrity/founder story, the "Queen of Prints" identity, Indo-Caribbean positioning, Virtual Try-On, Ready-To-Ship, ABFRL scale — are exactly what the winning Pinterest/Reddit answers lack. A focused content program that converts the brand's cultural authority into extractable, citable, shoppable answers will capture demand that currently leaks to generic aggregators.
Top 5 priorities (P0):
- Build a Wedding-Guest & Occasion Styling hub (pillar + 6 clusters) — the single biggest unbranded gap.
- Upgrade the Lehenga & Saree Encyclopedia into real educational pillars with HowTo + comparison tables.
- Launch a Style & Fit Confidence pillar (skin-tone, body-type, "look slim/tall", plus-size) — high-engagement, inclusive, currently owned by micro-blogs.
- Publish a "Best Designer Brands in India" + brand-comparison pillar to intercept commercial-investigation demand and ride the founder halo.
- Fix AI-SEO foundations now: add FAQPage/HowTo schema, bylines,
llms.txt, self-contained answer blocks. (The site already shipsagents.mdand allows all AI bots — it is ahead of most competitors on agentic-readiness; it must capitalise on that.)
2. Current Content Audit (Evidence)
| Signal | Finding | Source |
|---|---|---|
| Blog posts live | 7 fashion posts + 3 empty index pages (news, our-stores, press) | blog sitemap + live index |
| Publish pattern | All 7 dated 2026-02-19 (single batch, not a program) | blog sitemap lastmod |
| Avg word count | 870–1,250 (thin; no pillar exceeds 1,300w) | article parse |
| Author byline | None (schema has generic Person, no named expert) | article parse |
| Internal links to products | None observed (posts list products as images, not contextual links) | article parse |
| FAQ / HowTo schema | Absent (only Shopify-default Article/BreadcrumbList) | article parse |
| Comparison tables / stat blocks | Absent | article parse |
| robots.txt AI-bot access | Allowed — Allow: /, no disallow for GPTBot/PerplexityBot/ClaudeBot/Google-Extended/Bingbot | robots.txt |
| Machine-readable files | agents.md ✅ present; llms.txt ❌ absent; pricing.md ❌ absent | sitemap_agentic_discovery.xml |
| Agentic commerce | UCP/MCP endpoint + Shop.app skill referenced in robots.txt (advanced) | robots.txt |
Diagnosis: House of Masaba treats content as a product showcase, not an answer engine. The assets exist (authority, catalog, founder story) but are not structured for human discovery (SEO) or machine extraction (AEO/GEO). Every one of the 7 posts is a "list 10 products" format that competes with its own PDPs instead of capturing top-of-funnel search.
3. Keyword Research (Verified via Serper, Google IN)
Method & honesty note: Serper returns ranking/competition data but not absolute monthly volume. Volume tiers below are qualitative (High/Med/Low), inferred from (a) autocomplete breadth, (b) how many distinct competitor types rank, and (c) Pinterest/Reddit dominance (a proxy for high visual + community search demand). No fabricated absolute numbers are stated. "HoM ranks" = House of Masaba appears in Google's top 10 for that query.
3.1 Brand / category (transactional + commercial) — HoM already wins
| Keyword | Intent | HoM rank | Volume tier | Difficulty | Priority |
|---|---|---|---|---|---|
| house of masaba saree | Navigational/T | #1 | High | Low | Maintain |
| house of masaba lehenga | T | #1 | High | Low | Maintain |
| masaba saree | T | #1 | High | Low | Maintain |
| masaba lehenga | T | #1 | High | Low | Maintain |
| house of masaba kurta set | T | #1 | Med | Low | Maintain |
| house of masaba bridal lehenga | T | #1 | Med | Low | Maintain |
| designer saree brands india | C | #1 | Med | Low | Maintain |
| masaba gupta dresses | T | #1 | Med | Low | Maintain |
| sabyasachi vs house of masaba | C | #1 (home) | Low | Low | Maintain |
| designer sarees online | C | #1 (Libas also) | Med | Med | P1 |
| types of lehenga silhouettes | I/C | #1 (own post) | Med | Low | Upgrade |
3.2 Unbranded informational / occasion — HoM absent (the gap)
| Keyword | Intent | Who ranks now (top result) | Volume tier | Difficulty | Priority |
|---|---|---|---|---|---|
| sangeet outfit ideas | I | pinterest.com | High | Med | P0 |
| rakhi outfit ideas | I | pinterest.com | High | Med | P1 (seasonal) |
| wedding guest outfit ideas | I | pinterest.com | High | Med | P0 |
| indo western outfit ideas for wedding guest | I | pinterest.com | Med | Med | P0 |
| festive outfit ideas | I | pinterest.com | High | Med | P1 |
| reception outfit ideas | I | pinterest.com | High | Med | P0 |
| haldi outfit ideas | I | pinterest.com | Med | Med | P1 |
| how to style a saree for reception | I | manyavar.com | High | Med | P0 |
| what to wear to an indian wedding as guest | I | reddit.com | High | Med | P0 |
| floral saree for wedding | C | manyavar.com | Med | Med | P1 |
| best designer lehenga brands india | C | koskii.com | High | Med | P0 |
| designer lehenga online | C | anitadongre.com | High | Med | P1 |
| fusion wear india | C | houseofindya.com | Med | Med | P1 |
| kurta sets for women | C | libas.in | High | Med | P0 |
| printed saree vs plain saree | C | libas.in | Med | Med | P1 |
| how to drape a saree | I | youtube.com | High | Med | P1 |
| which saree is best for wedding | I | taneira.com | High | Med | P1 |
| how to look slim in a lehenga | I | shauryasanadhya.com | Med | Med | P1 |
| cocktail outfit for wedding | I | ensembleindia.com | Med | Med | P1 |
| how to choose lehenga colour for skin tone | I | houseofmasaba.com (own post) | Med | Low | Upgrade |
3.3 Question mining (PAA — high-intent "how/what" targets)
From Serper "People Also Ask" (these become FAQ/HowTo content blocks):
- How to drape a saree step by step for beginners? / in a stylish way? / pre-drape perfectly?
- Which lehenga style suits my body type? / What colours look good on Indian skin tones? / on dusky skin?
- What should a female / non-Indian / western guest wear to an Indian wedding?
- What is the difference between a kurta and a kurta set? / What is fusion wear?
- How to accessorize a lehenga with jewellery? / make a lehenga look good?
- How to store silk sarees? hang or fold? / best way to care for designer clothes?
- Which saree is trending in 2026? / best for a wedding?
3.4 Autocomplete long-tail (brand discovery intent HoM could own)
house of masaba reviews, house of masaba usa, house of masaba stores, house of masaba owner, house of masaba near me, masaba usa, masaba sale, lovechild masaba. → These signal unmet informational + NRI/international demand that deserves dedicated, citable pages (reviews/testimonials page, store locator content, founder/about enrichment, NRI shipping FAQ).
4. Competitor Content Gap Analysis
| Query cluster | Who wins today | Why they win | HoM's advantage to flip it |
|---|---|---|---|
| Outfit-idea (occasion) | Pinterest, Reddit | Visual boards + community; no brand, no buy path | Real products, founder authority, shoppable links, try-on |
| "How to" styling | YouTube, micro-blogs (shauryasanadhya) | Video/step-by-step, personality | Brand credibility + Virtual Try-On + pro stylists |
| "Best brands / vs X" | Koskii, Reddit, Anita Dongre | Comparison lists, Reddit threads | Founder story, ABFRL scale, price transparency |
| Category ("kurta sets", "fusion wear") | Libas, House of Indya | SEO-focused category content | 184 kurta-set SKUs + prints nobody else has |
| "Which saree best for wedding" | Taneira | Educational authority | Design authority + celebrity proof |
Net: Every gap is winnable by a brand with HoM's authority if it publishes structured, extractable, shoppable answers. Competitors rank on utility; HoM can rank on utility + authority + commerce.
5. Content Pillar Architecture
Six pillars, mapped to funnel stage (TOFU→MOFU→BOFU→Retention) and to the brand's catalog + distinctive assets. Each pillar has a pillar page (2,000–3,000w, internally linked hub) and cluster posts (1,000–2,000w).
PILLAR 1 Occasion & Wedding-Guest Styling ........ TOFU/MOFU (biggest gap)
├─ Pillar: "Wedding Guest Outfit Ideas by Function & Dress Code" (2,500w)
├─ Sangeet Outfit Ideas (Bride/Groom/Guest)
├─ Reception Outfit Ideas
├─ Haldi Outfit Ideas
├─ Cocktail / Pre-Wedding Party Outfit Ideas
├─ What to Wear to an Indian Wedding as a Guest (incl. non-Indian/NRI)
└─ Internally links → /collections/lehenga, /saree, /fusion-set, /kaftan
PILLAR 2 The Lehenga & Saree Encyclopedia ........ MOFU (educational authority)
├─ Pillar (upgrade): "Types of Lehengas: Silhouettes & Style" (2,800w, HowTo+table)
├─ Pillar (NEW): "Types of Sarees: Regional & Occasion Guide" (2,500w)
├─ How to Drape a Saree: 9 Step-by-Step Styles (HowTo schema)
├─ How to Style a Saree for Reception/Wedding/Office
├─ Printed Saree vs Plain Saree (comparison table)
└─ Which Saree Is Best for a Wedding? (2026 trends)
PILLAR 3 Style & Fit Confidence .................. TOFU/MOFU (engagement + inclusion)
├─ Pillar (upgrade): "Lehenga & Saree Colours for Indian Skin Tones" (comparison table)
├─ How to Look Slim in a Lehenga (styling tricks)
├─ How to Choose Lehenga by Body Type
├─ How to Look Taller in a Saree
└─ Plus-Size & Extended-Size Ethnic Styling (inclusivity + catalog gap)
PILLAR 4 Designer Wear 101 & The House of Masaba .. TOFU/awareness
├─ Pillar: "Best Designer Lehenga & Saree Brands in India (2026)" (ItemList)
├─ House of Masaba vs Anita Dongre vs Sabyasachi (brand comparison)
├─ Masaba Gupta: Founder Story & Design Philosophy
├─ Is Designer Wear Worth It? Cost-per-Wear & Investment Dressing
└─ Made-in-India Craft & Sustainability at House of Masaba
PILLAR 5 Care, Longevity & Investment Dressing ... MOFU/Retention
├─ How to Store & Care for Silk Sarees (HowTo)
├─ How to Care for Designer Clothes & Preserve for Years
└─ How to Wash/Dry-Clean Delicate Ethnic Wear
PILLAR 6 Festive & Seasonal Calendar ............. TOFU (seasonal, timely)
├─ Raksha Bandhan Outfit Ideas (exists — upgrade + FAQ)
├─ Navratri / Durga Puja Outfit Ideas (NEW)
├─ Diwali Outfit Ideas 2026 (NEW)
├─ Karwa Chauth Outfit Ideas (NEW)
└─ Eid Outfit Ideas (NEW)
Internal linking rule: every cluster post links up to its pillar, laterally to 1–2 sibling clusters, and down to 2–4 relevant collection/PDP URLs (not a product dump — contextual "shop the look"). Pillars link to all clusters + a curated "shop the edit" collection. This builds topical authority and routes discovered readers to commerce.
6. Content Recommendations (Briefs)
Priority legend: P0 = launch first (largest gap / seasonal urgency) · P1 = next 90 days · P2 = evergreen backlog.
| # | Title (working) | Pillar | Maps to keyword(s) | Intent | Format | AEO/GEO patterns | Priority |
|---|---|---|---|---|---|---|---|
| 1 | Wedding Guest Outfit Ideas: By Function & Dress Code | 1 | wedding guest outfit ideas; indo western outfit ideas for wedding guest | I/C | Pillar 2,500w | Definition block, comparison table (function→silhouette), FAQ, shop-the-look | P0 |
| 2 | Sangeet Outfit Ideas for Bride, Groom & Guests | 1 | sangeet outfit ideas | I | Cluster 1,400w | Step-by-step styling, FAQ, pins | P0 |
| 3 | Reception Outfit Ideas: What to Wear & How to Style | 1 | reception outfit ideas; how to style a saree for reception | I | Cluster 1,400w | Definition + table, HowTo style, FAQ | P0 |
| 4 | What to Wear to an Indian Wedding as a Guest (incl. non-Indian/NRI) | 1 | what to wear to an indian wedding as guest | I | Cluster 1,600w | FAQ (cultural Qs), self-contained answers, stat (wedding spend) | P0 |
| 5 | Cocktail / Pre-Wedding Party Outfit Ideas | 1 | cocktail outfit for wedding | I | Cluster 1,200w | Table, FAQ | P1 |
| 6 | Haldi Outfit Ideas (Yellow & Beyond) | 1 | haldi outfit ideas | I | Cluster 1,100w | Gallery + FAQ | P1 |
| 7 | Types of Lehengas: Silhouettes & Style (upgrade) | 2 | types of lehenga silhouettes | I/C | Pillar 2,800w | HowTo drape mini, comparison table, FAQ, author | P0 |
| 8 | Types of Sarees: Regional & Occasion Guide (NEW) | 2 | which saree is best for wedding; designer sarees | I/C | Pillar 2,500w | Comparison table, FAQ, stats (craft) | P0 |
| 9 | How to Drape a Saree: 9 Step-by-Step Styles | 2 | how to drape a saree | I | Cluster 1,800w | HowTo schema, numbered steps 40–60w each, video embed | P1 |
| 10 | How to Style a Saree for Reception / Wedding / Office | 2 | how to style a saree for reception | I | Cluster 1,400w | Step blocks, FAQ | P1 |
| 11 | Printed Saree vs Plain Saree: How to Choose | 2 | printed saree vs plain saree | C | Cluster 1,200w | Comparison table, pros/cons | P1 |
| 12 | Lehenga & Saree Colours for Indian Skin Tones (upgrade) | 3 | how to choose lehenga colour for skin tone | I | Pillar 1,800w | Comparison table (skin tone→colour), FAQ, stat | P0 |
| 13 | How to Look Slim in a Lehenga: Styling Tricks | 3 | how to look slim in a lehenga | I | Cluster 1,200w | Numbered list, FAQ | P1 |
| 14 | How to Choose Lehenga by Body Type | 3 | which lehenga style suits my body type | I | Cluster 1,300w | Table (body type→silhouette), FAQ | P1 |
| 15 | How to Look Taller in a Saree | 3 | how to look tall in Indian wear | I | Cluster 1,100w | Numbered tips, FAQ | P2 |
| 16 | Plus-Size & Extended-Size Ethnic Styling | 3 | plus size ethnic wear | I | Pillar 1,600w | Inclusive guide, FAQ, links to XXXL/Free Size | P1 |
| 17 | Best Designer Lehenga & Saree Brands in India (2026) | 4 | best designer lehenga brands india; designer lehenga online | C | Pillar 2,200w | ItemList/comparison, stat (market), neutral+brand | P0 |
| 18 | House of Masaba vs Anita Dongre vs Sabyasachi | 4 | house of masaba vs anita dongre; sabyasachi vs house of masaba | C | Cluster 1,800w | Comparison table (price/style/occasion), FAQ | P1 |
| 19 | Masaba Gupta: Founder Story & Design Philosophy | 4 | house of masaba owner; masaba gupta | I | Cluster 1,600w | Narrative + E-E-A-T bio, citations | P1 |
| 20 | Is Designer Wear Worth It? Cost-per-Wear | 4 | is designer wear worth it | C | Cluster 1,400w | Stat block, example math, FAQ | P2 |
| 21 | How to Store & Care for Silk Sarees | 5 | how to store silk sarees | I | Cluster 1,300w | HowTo, steps, FAQ | P1 |
| 22 | How to Care for Designer Clothes & Preserve for Years | 5 | how to care for designer clothes | I | Cluster 1,200w | HowTo, stat (longevity) | P2 |
| 23 | Diwali Outfit Ideas 2026 | 6 | festive outfit ideas | I | Cluster 1,400w | Gallery, FAQ, seasonal | P1 |
| 24 | Navratri / Durga Puja Outfit Ideas | 6 | navratri outfit ideas | I | Cluster 1,300w | Gallery, FAQ | P1 |
| 25 | Karwa Chauth Outfit Ideas | 6 | karwa chauth outfit ideas | I | Cluster 1,100w | Gallery, FAQ | P2 |
| 26 | Eid Outfit Ideas | 6 | eid outfit ideas | I | Cluster 1,100w | Gallery, FAQ | P2 |
Plus (non-blog, quick-win pages from autocomplete): a citable Reviews/Testimonials page (targets "house of masaba reviews"), an enriched Store Locator content block (targets "...stores / near me"), and an NRI / International Shipping FAQ (targets "house of masaba usa / masaba usa").
7. AI SEO (AEO / GEO) Recommendations
The site is already agentic-commerce ready (agents.md live, UCP/MCP endpoint, all AI bots allowed in robots.txt). It must now make its content extractable and citable.
7.1 Structure — make every piece extractable
For each of the 26 briefs above, enforce:
- Definition block in the first paragraph (answers "What is X?" in one sentence).
- Self-contained answer blocks of 40–60 words (optimal for snippet/answer extraction).
- Comparison tables for any "X vs Y" or "which is best" query (not prose).
- Numbered step lists for any "how to" (with HowTo schema).
- FAQ blocks (50–100 words) using the PAA questions in §3.3 — verbatim natural-language questions.
- Statistic blocks with cited sources (Princeton GEO research: citations +40%, statistics +37% AI visibility).
- H2/H3 headings that mirror how people phrase queries (already partly done; extend).
7.2 Authority — make it citable
- Named author bylines + bio on every post (stylist / founder / in-house expert). Currently none.
- "Last updated: [date]" visible; refresh pillar posts every 6 months.
- Cite external sources where a stat is used (e.g., wedding-spend, fabric/craft facts) and link the brand's own About/Press pages.
- Add expert quotations with name + title (e.g., HoM stylist on colour theory).
7.3 Presence — be where AI looks
- Schema strategy (add to current Shopify Article/BreadcrumbList):
| Content | Schema | Why |
|---|---|---|
| Every blog post | Article + FAQPage + author Person | Direct Q&A + author extraction |
| How-to posts (#9, #21, #22) | HowTo | Step extraction |
| Brand comparisons (#17, #18) | ItemList / Product | Structured comparison data |
| Product/collection pages | Product + aggregateRating + Offer + BreadcrumbList | Price/review/ hierarchy (already partially present) |
| Organization | Organization | Entity recognition |
- Machine-readable files:
agents.md— ✅ exists; keep current.llms.txt— create at site root (llmstxt.org spec): list pillars, collections, policy pages for AI agents.pricing.md— create: structured price bands (₹2K gift cards → ₹4.9M couture; median ₹38K) so agents answer "how much is a HoM lehenga?" with real numbers, not "contact us".
- AI bot access: verified allowed (no block). Keep it that way.
- Platform-specific tactics:
| Platform | Focus |
|---|---|
| Google AI Overviews | E-E-A-T + FAQ/HowTo schema + author bios + cited sources |
| ChatGPT | Freshness (monthly refresh), match answer format, domain authority |
| Perplexity | FAQPage schema + atomic self-contained paragraphs + PDF lookbooks |
| Gemini | Google index + Knowledge Graph (keep Wikipedia/press mentions live) |
| Copilot | Bing index + sub-2s mobile LCP (already good) + IndexNow |
| Claude | Factual density + named sources; verify Brave Search visibility |
7.4 Anti-patterns to avoid
No keyword stuffing (hurts AI visibility −10%), no "content for AI" spun fragments, no JS-only content, no blocking AI bots, no fake testimonials. Build normal human-first articles that are also extractable.
8. Editorial Calendar (Phased)
Published 4–6 weeks before each peak (today = 18 Aug 2026; festive ramp is immediate).
Phase A — Quick wins & festive (Aug–Nov 2026)
| Month | Publish | Pillar | Why now |
|---|---|---|---|
| Aug '26 | #12 Colours for Skin Tones (upgrade) | 3 | Evergreen + high engagement, low effort |
| Sep '26 | #24 Navratri/Durga Puja Ideas | 6 | Navratri ~Oct; publish early |
| Sep '26 | #1 Wedding Guest Hub (pillar) | 1 | Wedding season anchor; biggest gap |
| Sep '26 | #2 Sangeet Ideas | 1 | Sangeet = pre-wedding peak |
| Oct '26 | #23 Diwali Ideas 2026 | 6 | Diwali ~Oct–Nov |
| Oct '26 | #3 Reception Ideas | 1 | Reception = wedding peak |
| Oct '26 | #4 What to Wear as Guest (NRI) | 1 | NRI/international demand |
| Nov '26 | #17 Best Designer Brands (pillar) | 4 | Commercial-investigation intercept |
Phase B — Authority & education (Dec 2026–Feb 2027)
| Month | Publish | Pillar |
|---|---|---|
| Dec '26 | #7 Types of Lehengas (upgrade to pillar) | 2 |
| Dec '26 | #8 Types of Sarees (NEW pillar) | 2 |
| Jan '27 | #18 HoM vs Anita Dongre vs Sabyasachi | 4 |
| Jan '27 | #13 How to Look Slim in Lehenga | 3 |
| Feb '27 | #14 Choose Lehenga by Body Type | 3 |
| Feb '27 | #19 Masaba Gupta Founder Story | 4 |
Phase C — How-to, care & retention (Mar–Aug 2027)
| Month | Publish | Pillar |
|---|---|---|
| Mar '27 | #9 How to Drape a Saree (HowTo) | 2 |
| Mar '27 | #21 How to Store Silk Sarees | 5 |
| Apr '27 | #10 How to Style Saree (Reception/Office) | 2 |
| Apr '27 | #5 Cocktail Outfit Ideas | 1 |
| May '27 | #11 Printed vs Plain Saree | 2 |
| May '27 | #22 Care for Designer Clothes | 5 |
| Jun '27 | #16 Plus-Size Styling (inclusivity) | 3 |
| Jun '27 | #6 Haldi Ideas | 1 |
| Jul '27 | #15 Look Taller in Saree | 3 |
| Jul '27 | #20 Is Designer Wear Worth It | 4 |
| Aug '27 | #25 Karwa Chauth · #26 Eid | 6 |
Cadence: 2–4 posts/month (matches skill guidance). Re-run the festive cluster (Pillar 6) annually with the year in the title and a fresh gallery.
9. Success Metrics
| Metric | Baseline (now) | 6-month target | 12-month target |
|---|---|---|---|
| Live blog posts | 7 | 16 | 26 |
| Unbranded keywords in top 10 | ~2 | 12 | 25+ |
| Pinterest/Reddit-owned occasion queries with HoM in top 10 | 0 | 5 | 12 |
| Avg post word count | ~1,000 | 1,500 | 1,800 |
| Posts with FAQPage schema | 0 | 16 | 26 |
| Posts with named byline | 0 | 16 | 26 |
| Internal product links / post | ~0 | 3–4 | 3–4 |
llms.txt / pricing.md live | 0 | 2 | 2 |
| AI citations (ChatGPT/Perplexity spot-checks on pillar queries) | 0 tracked | baseline set | growing |
| Organic traffic from blog (GA4) | low | +40% | +120% |
Tracking: GA4 + Search Console (impressions/clicks for the §3.2 keyword set); monthly ChatGPT/Perplexity spot-check on pillar queries; CrUX for mobile LCP (maintain <2s). Refresh pillars every 6 months with "Last updated" date.
10. Self-Check (Skill Mandatory Checklist)
| # | Check | Status |
|---|---|---|
| 1 | Client context applied (bridge-to-luxury, founder brand, 84% mobile, occasion catalog)? | ✅ |
| 2 | No hallucinated figures; keyword demand verified via Serper? | ✅ (volumes flagged qualitative) |
| 3 | Conclusions follow logically (gap → pillar → brief)? | ✅ |
| 4 | Ehrenberg-Bass (reach/CEP/DBA) reflected in occasion + founder pillars? | ✅ |
| 5 | Awareness stage matched (TOFU occasion → BOFU shop-the-look)? | ✅ |
| 6 | Actionable (26 briefs, keywords, formats, timeline)? | ✅ |
| 7 | Tone matches brand (bold, Indo-Caribbean, founder-led)? | ✅ |
| 8 | Every keyword mapped to a piece/URL? | ✅ |
| 9 | Clusters have pillar + internal linking? | ✅ |
| 10 | Seasonal opportunities identified (festive calendar)? | ✅ |
| 11 | AEO/GEO patterns on every recommendation? | ✅ |
| 12 | Schema strategy per content type? | ✅ |
| 13 | Machine-readable files recommended (llms.txt, pricing.md)? | ✅ |
| 14 | AI bot access verified + robots.txt rec? | ✅ (already allowed) |
| 15 | Platform-specific AI tactics included? | ✅ |
Deliverables: content-strategy.md (this file) + content-strategy-standalone.html (styled report). Keyword evidence: serper_keywords.json, serper_gap.json, serper_gapcomp.json. Business context: business-analysis.md.