House of Masaba — E-Commerce Business Analysis
Prepared: 18 August 2026 · Domain: houseofmasaba.com · Platform: Shopify (Shopify Plus-class, theme #157995401438)
1. Company Basics
| Field | Detail |
|---|
| Company Name | House of Masaba (House of Masaba Lifestyle Private Limited) |
| Website | https://www.houseofmasaba.com |
| Domain | houseofmasaba.com |
| Industry | Fashion / Apparel & Accessories (Designer / Bridge-to-luxury Indian wear) |
| Sub-category | Women's & Men's ethnic/fusion wear, fine jewellery, bridal, beauty (Lovechild Masaba) |
| Founded | 2009 (debut at Lakmé Fashion Week); incorporated as company 2014 (CIN U74110MH2014PTC257909) |
| Founders | Masaba Gupta (daughter of Neena Gupta & Sir Vivian Richards) |
| Headquarters | Universal House, Plot 80/89, Marol Cooperative Industrial Estate, Andheri East, Mumbai 400059 |
| Company Type | Private; 51% owned by Aditya Birla Fashion & Retail Ltd (ABFRL) since 2022 |
| Email | shoponline@houseofmasaba.com (customer care); Careers@houseofmasaba.com |
| Tagline / Positioning | "India-proud label with a Caribbean heart" — Queen of Prints; playful, experimental, Indo-Caribbean design language |
2. What Is House of Masaba?
House of Masaba is an eponymous Indian designer fashion house founded by Masaba Gupta, known as the "Queen of Prints." It blends bold, quirky signature prints with contemporary Indian silhouettes — sarees, lehengas, kurta sets, kaftans, fusion wear, menswear and fine jewellery. The brand occupies a "bridge-to-luxury" / contemporary-designer position: more accessible and fashion-forward than couture houses like Sabyasachi, yet priced above mass-market ethnic brands.
The business spans a D2C Shopify store (898 live products, 264 collections), a network of 22 physical stores across India, and wholesale/MRetail distribution through ABFRL's channels (e.g. Nykaa Fashion, Aza, The Wedding Collective). It also runs a beauty vertical — LoveChild Masaba — and gained mass visibility through the Netflix series Masaba Masaba (Seasons 1–2). In 2022 ABFRL acquired a 51% stake (≈₹90 crore), giving the brand institutional scale, working capital and retail distribution while Masaba retains creative control.
The brand positions itself on cultural authenticity ("House of Masaba does not translate") and celebrity/fashion-week visibility, with active collaborations (e.g. India Couture Week 2026 with Indriya Jewels).
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2009 | Masaba Gupta launches the label; debuts at Lakmé Fashion Week at age 19 |
| 2014 | Incorporated as House of Masaba Lifestyle Pvt Ltd (CIN MH2014) |
| 2016–2020 | Expansion into jewellery, swimwear, maternity wear, menswear |
| 2020 | Netflix series Masaba Masaba (Season 1) premieres — major brand-awareness inflection |
| 2021 | Masaba Masaba Season 2 |
| 2022 | ABFRL acquires 51% stake for ≈₹90 crore; entry into beauty via LoveChild Masaba |
| 2024 | Reported revenue crosses ₹70 crore; digitally led growth |
| 2025 | FY25 revenue ₹116 crore (Tracxn / Tofler) |
| 2026 | India Couture Week collaboration with Indriya Jewels; Festive 2026 live; ~22 stores operational |
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Mumbai, Maharashtra (registered office in Andheri East) |
| Primary Market | India (domestic D2C + stores) |
| Physical Locations | 22 store locations across Mumbai (Bandra, Juhu, Phoenix MarketCity Kurla, Kala Ghoda), Delhi NCR (Mehrauli bridal, Gurgaon), Ludhiana, Chandigarh, Hyderabad, Bengaluru, Kolkata, Raipur, plus dedicated bridal stores. Also international shop-in-shops referenced (Singapore, Dubai pages exist). |
| Online Reach | Pan-India D2C; INR localization; international shipping policy page present |
| International | Limited — "Singapore" and "Dubai" store/landing pages exist; primarily NRI/export demand rather than owned international stores |
5. Customer Type
| Segment | Details |
|---|
| Primary | Fashion-conscious Indian women 22–45, urban, higher disposable income, seeking statement occasion & festive wear |
| Secondary | Men's occasion/ethnic wear buyers (grooms, wedding guests); growing menswear line |
| B2B/Institutional | Wholesale/MRetail via ABFRL distribution (Nykaa Fashion, Aza, multi-brand); bridal & corporate gifting |
| Gifting | Gift cards, "Masaba Gifting," "Gifts for Her/Him," "Gift Him Forever" collections; wedding trousseau |
| Demographics | Affluent, metro + tier-1 India; strong NRI/diaspora pull; celebrity-follower overlap |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX), origin https://www.houseofmasaba.com, 40 weekly periods from 2025-10-19 to 2026-08-15. Extracted from CrUX Vis Loading Performance → Form Factors SVG (full outerHTML, verified against chart heading dated 2026-08-15).
Device Split Overview
| Metric | Value |
|---|
| Latest Period | 2026-07-19 – 2026-08-15 |
| Phone | 84.0% |
| Desktop | 11.9% |
| Tablet | 4.0% |
| Mobile:Desktop Ratio | 7.1 : 1 |
| Primary Device | Phone (strongly mobile-dominant) |
Recent Trend (8-week)
| Period | Phone | Tablet | Desktop |
|---|
| 2026-05-31 – 06-27 | 84.4% | 3.56% | 12.0% |
| 2026-06-07 – 07-04 | 82.5% | 3.99% | 13.5% |
| 2026-06-14 – 07-11 | 80.5% | 4.36% | 15.1% |
| 2026-06-21 – 07-18 | 80.4% | 4.65% | 14.9% |
| 2026-06-28 – 07-25 | 81.2% | 4.70% | 14.1% |
| 2026-07-05 – 08-01 | 82.3% | 4.19% | 13.5% |
| 2026-07-12 – 08-08 | 83.3% | 4.06% | 12.7% |
| 2026-07-19 – 08-15 | 84.0% | 4.04% | 11.9% |
(Full 40-week series saved in crux-form-factors.csv.)
Key Findings
- Dominant device: Phone leads at ~84%, with desktop only ~12% and tablet ~4%. This is a decisively mobile-first, consumer-facing audience.
- Trend direction: Phone share dipped to a low of 80.4% in late June–July 2026 (desktop peaked at 15.1% on 2026-06-14) then rebounded to 84.0% by mid-August — consistent with festive-season mobile shopping ramping up.
- B2B signal: Desktop share is low (~12%), confirming the site is overwhelmingly a D2C consumer store, not a B2B/buyer portal.
- Tablet: Small and stable (~2–4.7%); not material. The mid-2026 tablet rise to 4.7% is a minor fluctuation, not a structural shift.
- Implication: Mobile UX, fast load times, thumb-friendly CTAs, and mobile ad formats (Instagram Reels, WhatsApp) must be the priority. The site already performs well on mobile (LCP good), so investment should go to conversion (PDP, checkout) rather than raw speed.
6. Founders & Team
| Field | Detail |
|---|
| Founders | Masaba Gupta — designer, entrepreneur, actor; "Queen of Prints"; SNDT Women's University graduate |
| Founder Background | Indo-Caribbean heritage (father Sir Vivian Richards); Indian film/TV lineage (mother Neena Gupta); fashion-week debut at 19 |
| Employee Count | Estimates vary by source: Revelio Labs ≈ 1,022 (Mar 2026, includes ABFRL-linked roles); RocketReach ≈ 284. [Low–Medium confidence — third-party, divergent] Brand-direct headcount likely 300–600. |
| Hiring Activity | Active — VM Executive, design, merchandising roles posted (careers@houseofmasaba.com); LinkedIn "#hiring" posts observed |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed by the company |
| Estimated Revenue | ₹116 crore (FY25, year ending 31 Mar 2025) per Tracxn/Tofler [Medium confidence] |
| Revenue Growth | ₹70 crore (2024) → ₹116 crore (2025) ≈ +66% YoY [Medium confidence] |
| E-commerce Revenue Share | Not disclosed; D2C + marketplaces + 22 stores + ABFRL wholesale — e-comm likely 35–55% of total [Low confidence] |
| Funding Status | ABFRL 51% stake acquired 2022 for ≈₹90 crore (strategic, not VC round) |
| Authorized Capital | Not publicly available (private limited) |
8. Business Model
| Stream | Description |
|---|
| D2C Online | Shopify store — full-price + sale; primary margin driver |
| Physical Retail | 22 owned/franchise stores (store locator, franchise-enquiry page present) |
| Wholesale / MRetail | ABFRL distribution into Nykaa Fashion, Aza, The Wedding Collective, etc. |
| Bridal & Couture | High-AOV lehengas, bridal edits, made-to-order/custom tailoring ("Custom Tailored" variants) |
| Beauty (LoveChild Masaba) | Cosmetics vertical, separate site lovechild.in, also on Nykaa |
| Collaborations | Co-branded drops (Indriya Jewels × House of Masaba at India Couture Week 2026) |
| Gifting | Gift cards + curated gifting collections |
| Content/IP | Masaba Masaba Netflix series — brand-equity, not direct revenue |
9. Manufacturer or Reseller?
Manufacturer / own brand. House of Masaba designs and sells its own label (own workshops/production network typical of designer houses). Evidence: eponymous label, "Custom Tailored" made-to-order variants on PDPs, bespoke bridal, in-house fine-jewellery line ("Masaba Fine Jewellery"). It is not a reseller or marketplace aggregator. Beauty (Lovechild Masaba) is a separate owned vertical.
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | ~35–45% | 898 SKUs, full price + sale; mobile-first |
| Marketplaces / MRetail | ~20–30% | Nykaa Fashion, Aza, The Wedding Collective (via ABFRL) |
| Physical Stores | ~25–35% | 22 locations, bridal-heavy, experience-led |
| B2B/Institutional | ~5–10% | Wholesale, corporate gifting |
Shares are reasoned estimates [Low confidence] — exact split not disclosed.
11. Price Tier
| Category | Price Range (INR) | Positioning |
|---|
| Gift cards | 2,000 – 25,000 | Entry |
| Kurtas / tops / shirts | 5,000 – 15,000 | Accessible contemporary |
| Kurta sets / sarees (pret) | 15,000 – 35,000 | Core bridge-to-luxury |
| Lehenga sets / fusion / kaftans | 35,000 – 80,000 | Occasion / festive |
| Fine jewellery / bridal / couture | 80,000 – 4.9M | Luxe / made-to-order |
Pricing from 5,596 priced variants across 897 products (see pricing-data.csv): min ₹2,000, max ₹4,893,750, median ₹38,000, mean ₹124,948. 1,721 variants priced >₹100k; 1,061 in ₹30k–60k; 1,667 in ₹15k–30k.
Overall: Premium / bridge-to-luxury designer positioning. Median ₹38,000 places it firmly above mass ethnic (e.g. Biba, W for Woman) and below pure couture (Sabyasachi, Manish Malhotra bridal).
12. Products & Categories — Full Catalog
| # | Category (product_type) | SKU Count (by type) |
|---|
| 1 | Kurta Set | 184 |
| 2 | Saree | 167 |
| 3 | Lehenga Set | 101 |
| 4 | Fusion Set | 74 |
| 5 | Kaftan | 61 |
| 6 | Earrings | 41 |
| 7 | Co-ord Set | 39 |
| 8 | Neckpiece | 35 |
| 9 | Dresses | 27 |
| 10 | Skirt Set | 19 |
| 11 | Shirt | 17 |
| 12 | Gown | 17 |
| 13 | Bandi | 15 |
| 14 | Sherwani | 14 |
| 15 | Gift Cards | 11 |
| … | +misc (menswear, maternity, etc.) | remainder |
Total SKU Count: 898 live products (from sitemap), 897 resolved via products.json, 5,596 total variants. 264 collections (incl. sale/occasion/seasonal merchandising collections). 116 products fully out of stock at capture.
Hero / Best-Sellers (homepage-featured, with observed prices)
- 'Gulposh' Saree — ₹130,000 (sale)
- Midnight Stag Skirt Set — ₹20,000
- Red Polka Tissue Saree — ₹48,000 (Ready To Ship)
- Ivory Ganesh Saree — ₹35,000 (Ready To Ship)
- Black Embroidered Kaftan — ₹24,000
- The 'Garam Masala' Lehenga / 'Chandni' Lehenga / 'Pehli Baarish' Lehenga — couture bridal (Price on request)
- Celebrity Spotlight edits (All Charms Sweatshirt, India Mini Skirt Set, Farshi Salwar Set) — "Price on request" (custom/made-to-order)
PDP features observed: Virtual Try-On badges on many hero products, "Ready To Ship" fast-ship tag, "Custom Tailored" sizing, size grids (XS–XXXL + Free Size), Loox photo reviews + Yotpo.
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Strong brand demand | 834K Instagram followers; 59K LinkedIn followers; ₹116 cr FY25 revenue |
| Mobile-first fit | 84% phone traffic; good mobile LCP — audience shops on mobile |
| Occasion-led catalog | Deep lehenga/saree/bridal inventory matches Indian wedding/festive demand |
| Made-to-order willingness | "Price on request" + "Custom Tailored" on hero pieces — high-AOV bespoke demand |
| Fast-ship expectation met | "Ready To Ship" collection addresses the #1 ethnic-wear complaint (long lead times) |
| Celebrity halo | Celebrity Spotlight edits, India Couture Week collab — demand driven by visibility |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| Plus-size / extended sizing | Ethnic wear under-serves XXL+; House of Masaba caps at XXXL on some lines | Medium | High | Yes — align with inclusivity positioning |
| Transparent delivery lead times on PDP | "Custom Tailored" lacks visible ETA; reduces cart anxiety | Low | Medium | Yes — CMS copy change |
| Men's line depth vs women's | Menswear thinner (shirts, bandi, sherwani) vs 184 kurta sets | Medium | Medium | Yes — ABFRL scale supports it |
| Reviews volume / UGC | Loox/Yotpo present but review counts not surfaced on homepage; social proof thin on PDP | Low | Medium | Yes |
| Quick-commerce / marketplace breadth | Not on Myntra/Amazon storefront consistently; no Blinkit/Zepto (apparel not QC-fit, low priority) | High | Low | Partially — apparel QC not relevant; focus Nykaa/Aza |
| International checkout localization | INR-only default; "Singapore/Dubai" pages suggest NRI demand unmet by full localized checkout | Medium | Medium | Yes — ABFRL has export capability |
Cosmetic/UI gaps excluded per methodology; above are structural/strategic.
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | Loox (photo reviews) + Yotpo integrated on PDPs; review counts not aggregated on homepage |
| Marketplace Reviews | Nykaa carries LoveChild Masaba beauty reviews; apparel MRetail reviews on Nykaa Fashion/Aza |
| Quality Claims | "Custom Tailored," fine-jewellery in-house, made-in-India craft positioning |
| Common Praise | Signature prints, occasion-wear uniqueness, celebrity association |
| Common Complaints | Not directly captured (no public aggregator scraped); ethnic-wear category norms: delivery lead times, fit/size, return friction |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | Shopify, 898 SKUs, INR, mobile-first |
| Amazon | ⚠️ | Individual ASINs exist (e.g. Masaba dress on amazon.in) but no dedicated brand storefront confirmed |
| Flipkart | ❌ | Not confirmed |
| Myntra | ⚠️ | NDTV cited Masaba menswear "on Myntra" (sale); no official storefront confirmed |
| Nykaa Fashion | ✅ | Confirmed MRetal distribution (designer ethnic) |
| Aza / The Wedding Collective | ✅ | Confirmed via Ads Library collab + multi-brand |
| Blinkit / Zepto / Instamart | ❌ | Not applicable (apparel, not QC-fit) |
| Mobile App | ❌ | No native iOS/Android app detected; web-only + WhatsApp |
| Lovechild Masaba (beauty) | ✅ | Separate site lovechild.in + Nykaa |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (Plus-class; complexity score 477) |
| Theme | Custom/owned theme #157995401438 |
| CDN | Shopify CDN (cdn.shopify.com) + Cloudflare |
| Payment | Razorpay, Gokwik (1-tap checkout), card/PayPal/Amex/Diners |
| Hosting / Security | Shopify + Cloudflare (HSTS, CSP, WAF) |
| Apps / Integrations | Loox (reviews), Yotpo, Klaviyo (email/SMS), Gokwik, Nitro Upsell (cross-sell), Nova multi-currency, One-click social login, Contentsquare (analytics) |
Website Age / Last Redesign
Domain active; Shopify store current. "Festive 2026" campaign live; continuous collection refreshes. Theme v2 timestamps (1786365349 ≈ 2026) indicate recent asset rebuilds.
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/houseofmasaba | 834K | From Instagram public profile (search result); range 620K–832K across trackers [Medium confidence] |
| Facebook | https://www.facebook.com/HouseOfMasaba | — | Footer-linked; count not extracted |
| X/Twitter | — | — | Not found in footer or search |
| LinkedIn | https://www.linkedin.com/company/house-of-masaba | 59,109 | "India-proud label with a Caribbean heart" |
| YouTube | https://www.youtube.com/@houseofmasaba_ | — | Footer-linked channel |
| TikTok | — | — | Not confirmed |
| Pinterest | https://in.pinterest.com/hofmasaba/ | — | Footer-linked |
Follower counts left blank where not reliably verified; Instagram figure cross-checked across multiple public trackers (620K–834K).
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | ₹25–60 lakh (~$30K–$72K) | Meta Ads Library shows ~15,000 keyword-matching ads (incl. co-branded Indriya/India Couture Week, The Wedding Collective). Active always-on + festive burst; fashion CPM ₹250–500, est. blended |
| Google Ads | ₹10–25 lakh | Search + Shopping for "House of Masaba," "Masaba saree/lehenga"; category keyword CPCs ₹40–150 |
| Marketplace Ads (Nykaa/Aza) | ₹5–15 lakh | Sponsored placements on MRetail partners |
| Influencer/Creator | ₹10–30 lakh | Celebrity/creator seeding; India Couture Week activation |
| Total Estimated | ₹50 lakh – ₹1.3 crore / month | Range; festive season at upper bound |
Methodology: Meta Ads Library active-ad volume × fashion-industry CPM/CPX benchmarks; Google/Marketplace inferred from category CPCs. Not a precise figure — directional range only.
19. Competitors
Direct Competitors (bridge-to-luxury / contemporary Indian designer)
| Competitor | Overlap Area |
|---|
| Anita Dongre | Bridal, festive, sustainability positioning; similar price band |
| Label Ritu Kumar | Heritage prints, occasion wear |
| Manish Malhotra | Bridal/couture, celebrity halo |
| Tarun Tahiliani | Couture, ABFRL sister brand |
| Sabyasachi | Couture bridal (upper tier) |
| Papa Don't Preach / Pero | Quirky contemporary prints |
Tertiary / Mass & Multi-brand
| Competitor | Overlap Area |
|---|
| Biba, W for Woman, Libas | Mass ethnic (lower price) |
| Nykaa Fashion (house) | MRetail distribution channel + competitor |
| Aza, Pernia's Pop-Up | Multi-brand luxury ethnic |
| LoveChild Masaba (beauty) vs Sugar, Kay Beauty | Beauty vertical competition |
20. Market Position
| Aspect | Position |
|---|
| Segment | Bridge-to-luxury contemporary Indian designer wear |
| Rank | Top-tier Indian designer D2C (by followers + revenue among independent labels) |
| Differentiation | Signature prints, Indo-Caribbean identity, founder celebrity, Netflix IP |
| Market Share | Not disclosed; niche within ₹40k+ ethnic segment |
| Brand Perception | Bold, youthful, "cool" ethnic; culturally authentic, celebrity-endorsed |
21. Key Differentiators
- Founder brand & celebrity — Masaba Gupta's persona + Masaba Masaba Netflix series drive organic awareness no ad budget can buy.
- Signature print language — instantly recognizable quirky motifs ("Queen of Prints").
- Indo-Caribbean cultural identity — unique positioning ("India-proud label with a Caribbean heart").
- ABFRL backing — scale, capital, retail distribution (Nykaa/Aza/The Wedding Collective) since 2022.
- Full lifestage range — from ₹2K gift cards to ₹4.9M couture; womenswear + menswear + fine jewellery + beauty.
- Tech-enabled D2C — Virtual Try-On, Ready-To-Ship, Gokwik 1-tap checkout, Klaviyo CRM on a Shopify Plus stack.
- Collaboration engine — India Couture Week × Indriya Jewels, celebrity edits.
22. Category Tailwinds
| Trend | Impact on House of Masaba |
|---|
| Wedding/festive spend recovery | Direct tailwind to lehenga/saree/bridal (core AOV) |
| D2C ethnic growth | Expands reachable market beyond metro stores |
| Creator/celebrity commerce | Founder fame + collabs amplify ROAS |
| Premiumization | Buyers trading up from mass ethnic to designer |
| Quick commerce (apparel) | Low relevance — not QC-fit; no action needed |
| Experience retail | 22 stores + bridal appointments capture experience-led demand |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Awards | Masaba Gupta — "Fashion Disruptor of the Year" (Bollywood Hungama); multiple Women's Day / industry recognitions |
| Press Coverage | Financial Express, Times Life, Indian Retailer, NDTV, Medium case studies |
| Collaborations | Indriya Jewels × House of Masaba (India Couture Week 2026); The Wedding Collective Season 3; celebrity closet edits |
| Founder Media | Masaba Masaba Netflix S1–S2; frequent fashion-panel / speaker appearances |
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | VM Executive, design, merchandising (observed on LinkedIn "#hiring") |
| Departments Hiring | Retail/VM, Design, Merchandising |
| Office Locations | Mumbai HQ + stores |
| Growth Signals | Active hiring + 22-store footprint + FY25 ₹116 cr revenue indicate scaling phase |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Strong founder brand & celebrity; ABFRL scale/capital; 898-SKU D2C + 22 stores; tech-enabled (Virtual Try-On, Gokwik); full price-band range | Revenue/conversion split undisclosed; review social-proof thin on PDP; extended sizing limited; founder-dependent brand risk |
| External | Wedding/festive tailwinds; D2C ethnic growth; premiumization; collaboration pipeline | Intense competition (Anita Dongre, Sabyasachi, ABFRL sister brands); margin pressure from discounts/sale; macro discretionary-spend sensitivity |
26. Citations
- https://www.houseofmasaba.com/ — homepage, 898 products, 264 collections, footer social/contact, tech stack (Shopify, Gokwik, Razorpay, Loox, Yotpo, Klaviyo, Nova)
- https://www.houseofmasaba.com/pages/i-about — founder story, Masaba Gupta, SNDT, CIN U74110MH2014PTC257909, registered office Mumbai
- https://www.houseofmasaba.com/pages/contact-us — emails shoponline@houseofmasaba.com, Careers@houseofmasaba.com, phones
- https://www.houseofmasaba.com/pages/store-locator — 22 store locations across India
- https://www.houseofmasaba.com/sitemap_products_1.xml — 898 product URLs
- https://www.houseofmasaba.com/sitemap_collections_1.xml — 264 collections
- https://www.houseofmasaba.com/products.json — 897 products, 5,596 variants, pricing (median ₹38,000, max ₹4.89M)
- https://www.statshow.com/www/houseofmasaba.com — global rank #749,844, ~19,080 monthly users, ~42,000 pageviews
- https://cruxvis.withgoogle.com — CrUX form factors: phone 84.0% / desktop 11.9% / tablet 4.0% (2026-08-15); mobile LCP good
- https://www.facebook.com/ads/library/?q=House%20of%20Masaba — ~15,000 ads (incl. Indriya Jewels, The Wedding Collective collabs)
- https://tracxn.com/d/legal-entities/india/house-of-masaba-lifestyle-private-limited — FY25 revenue ₹116 cr
- https://www.tofler.in/house-of-masaba-lifestyle-private-limited — operating revenue INR 1–100 cr (FY24)
- https://economictimes.indiatimes.com/industry/services/retail/aditya-birla-fashion-to-buy-51-stake-in-house-of-masaba — ABFRL 51% stake ₹90 cr (2022)
- https://www.linkedin.com/company/house-of-masaba — 59,109 followers; "#hiring" posts
- https://www.instagram.com/houseofmasaba — 834K followers (public profile)
- https://www.nykaa.com/brands/lovechild-masaba — LoveChild Masaba on Nykaa
- https://lovechild.in/ — Lovechild Masaba beauty site
- https://www.bollywoodhungama.com/news/features/masaba-gupta-wins-fashion-disruptor-year-award — award
- https://medium.com/@parriechhajed.23/house-of-masaba — revenue ₹70 cr (2024), ABFRL 2022 milestone
Confidence legend: [High] directly observed · [Medium] multiple indirect signals · [Low] rough estimate. Revenue/share figures are third-party estimates; the company does not publish audited D2C financials.