Meta Ads Library — House of Masaba Findings

Source: https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&q=House%20of%20Masaba Accessed: 18 August 2026 Country filter: India Result count: ~15,000 ads (keyword match — includes co-branded collaboration ads)

Observations

• The brand runs a large, always-on Meta ad footprint (Instagram + Facebook + WhatsApp placements).
• Top active ads at capture were co-branded collaboration creatives:
  • Indriya Jewels × House of Masaba — India Couture Week 2026 behind-the-scenes video ads (Library IDs 1540622714531073, 1046565911674821; started 11 Aug & 7 Aug 2026).
  • The Wedding Collective (Season 3) — Mumbai event promo (21–23 Aug 2026), multi-ad creative set (Library ID 934104169709982, "4 ads use this creative").
• Creative formats observed: video (Reels-style, 0:29–0:56), carousel, static; heavy use of #HouseOfMasaba / #IndiaCoutureWeek hashtags.
• Active-status filter showed "Active ads" by default — festive-season (Festive 2026) burst is live.

Estimated Spend

Directional range only (no logged impressions/budget in Library):

• Meta: ~₹25–60 lakh/month
• Google Ads: ~₹10–25 lakh/month
• Marketplace (Nykaa/Aza): ~₹5–15 lakh/month
• Influencer/creator: ~₹10–30 lakh/month
• Total: ₹50 lakh – ₹1.3 crore/month (upper bound in festive season)

Methodology: active-ad volume × fashion-industry CPM/CPX benchmarks; not a precise figure.