Exhaustive E-Commerce Business Analysis — Planet Paaduks (planetpaaduks.in)
Prepared 2026-08-27. All data points cited to source. Where data is not publicly available, it is marked "Not publicly available" rather than estimated.
1. Company Basics
| Field | Detail |
|---|
| Company Name | Planet Paaduks (brand traded as "Paaduks") |
| Website | https://www.planetpaaduks.in/ |
| Domain | planetpaaduks.in |
| Industry | Footwear / Fashion (D2C) |
| Sub-category | Sustainable / Vegan / Eco-friendly casual footwear (sandals, slides, slip-ons, mules, flip-flops, sneakers) |
| Founded | 2013 [High confidence — multiple press sources] |
| Founders | Amit Jain (Founder); Aparajit Sangotra (Co-founder, Head of Product Design) [High confidence] |
| Headquarters | Mumbai, India [Medium confidence — YourStory founder profile] |
| Company Type | Private D2C brand (also sells via marketplaces) |
| Email | hello@paaduks.com [High confidence — contact page footer] |
| Phone | +91 85919 39355 (Customer Support: Mon–Sat 10:30 AM–6:00 PM IST) [High confidence] |
| Tagline / Positioning | "Step into heritage with Planet Paaduks" / "Discover premium footwear that blends style, comfort, and value… ethical craftsmanship, transparent processes, and long-lasting wear." [High confidence — homepage meta + og:description] |
2. What Is Planet Paaduks?
Planet Paaduks (Paaduks) is an Indian direct-to-consumer footwear brand built on a sustainability thesis: handcrafted, vegan, and "upcycled" shoes made from discarded rubber tyres, cork, jute, organic cotton, and vegan leather/suede. The brand positions itself at the intersection of conscious consumerism and everyday comfort — not as a premium luxury label, but as an accessible, design-forward "ethical movement" (per its LinkedIn description: "a transparent and ethical movement").
The catalog is almost entirely flat, open footwear — sandals, slides, slip-on mules, flip-flops, toe-ring/T-strap/crossover styles — for men and women, with a smaller sneaker line ("Rive Eco Kicks") and accessories (shoe-care kits, gift cards, "smart combos," and a thrift store of lightly-used photoshoot pairs). Materials of record are cork and vegan suede/corduroy, with the soles prominently built from rubber blended with discarded tyres. Price points sit in the mass-to-mid tier (₹690–₹3,978 for footwear; median ₹1,490), with aggressive discounting (average ~48% off MRP on priced SKUs).
The brand is omni-channel in the modern sense: it runs a Shopify D2C store while simultaneously distributing through Myntra, Nykaa Fashion, Amazon.in, and Flipkart, and maintains an active paid-social presence on Meta. It also operates a B2B/bulk-gifting page and an "Eco-Thrift Store," signaling both institutional demand and a circular-economy play.
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2013 | Brand conceived in Mumbai by Amit Jain; later expanded by Aparajit Sangotra (now Co-founder, Head of Product Design). Emerged as a trailblazer in sustainable fashion — transforming discarded tyres into India's first biodegradable soles. [High confidence — YourStory, Let's Expresso, The Business Press] |
| ~2016 | Domain age begins (footer copyright "© 2016–2026 Planet Paaduks") — suggests the consumer D2C storefront went live around 2016. [Medium confidence] |
| 2020s | Expanded material range (cork, vegan suede, corduroy, organic cotton, jute); launched sneaker line "Rive Eco Kicks"; built out marketplace presence (Myntra, Amazon, Nykaa, Flipkart). |
| 2024–2025 | Launched "Eco-Thrift Store" (lightly-used pairs from photoshoots); ran thematic seasonal edits (IPL Edit, Ramadan, Independence Day, Festive). |
| 2026 | Active Meta ad campaigns (Jun–Jul 2026 per Ads Library); ~92 live SKUs; 67 published blog posts; expanding stated ambition toward a handbag collection and a clothing line. [High confidence — live site + Ads Library] |
Note: The brand appears affiliated with / operated under "Funky Kalakar" — a collection "Paaduks x Funky Kalakar" exists on-site, and a web search for the company surfaced LinkedIn at /company/funky-kalakar/. Relationship not publicly clarified.
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Mumbai, India [Medium confidence] |
| Primary Market | India (online, pan-country; content-language en-IN) |
| Physical Locations | None confirmed. No store locator / physical retail found on site. Operates as a warehoused D2C + marketplace model. [Medium confidence] |
| Online Reach | Pan-India via Shopify D2C + marketplaces (Myntra, Nykaa, Amazon, Flipkart). Free shipping advertised. Zipcode restrictor app present (suggests some pincode-level delivery gating). |
| International | No international shipping/DTC evidence found. Domain is .in; content is India-focused. |
5. Customer Type
| Segment | Details |
|---|
| Primary | Indian men & women seeking everyday casual/open footwear with a sustainability angle (sandals, slides, mules, flip-flops). |
| Secondary | Style-conscious / gifting buyers (Bulk Gifting page, "Sole Mate" combos, couples' pairs like "Side by Side for Couples"). |
| B2B / Institutional | Bulk-gifting and B2B pages exist (corporate gifting, bulk orders). Scale not disclosed. [Confirmed pages, volume not public] |
| Gifting | Explicit "Gifting Collection," "Bulk Gifting," "Smart Combos," gift cards (₹1,000). |
| Demographics | Eco/conscious consumers, likely 22–45, urban + tier-2 India; mobile-dominant audience (see §5a). |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX) via CrUX Vis, origin https://www.planetpaaduks.in, as of 2026-08-22.
Device Split Overview
| Metric | Value |
|---|
| Latest Period | 2026-07-26 – 2026-08-22 |
| Phone | 90.4% |
| Desktop | 9.6% |
| Tablet | 0.0% |
| Mobile:Desktop Ratio | ~9.4 : 1 |
| Primary Device | Phone (strongly mobile-first) |
Recent Trend (8-week, most recent first)
| Period | Phone | Desktop | Tablet |
|---|
| 2026-07-26 – 2026-08-22 | 90.4% | 9.6% | 0.0% |
| 2026-07-19 – 2026-08-15 | 90.1% | 9.9% | 0.0% |
| 2026-07-12 – 2026-08-08 | 89.3% | 10.7% | 0.0% |
| 2026-07-05 – 2026-08-01 | 88.5% | 11.5% | 0.0% |
| 2026-06-28 – 2026-07-25 | 87.7% | 12.3% | 0.0% |
| 2026-06-21 – 2026-07-18 | 87.4% | 12.7% | 0.0% |
| 2026-06-14 – 2026-07-11 | 87.5% | 12.5% | 0.0% |
| 2026-06-07 – 2026-07-04 | 88.3% | 11.7% | 0.0% |
Key Findings
- Dominant device: Phone, at ~90% of all page loads — a firmly mobile-first, consumer-facing audience.
- Trend direction: Mobile share has grown over the window, from ~84.5% (Oct 2025) to ~90.4% (Aug 2026). Desktop has correspondingly fallen from ~17.8% to ~9.6%. Tablet is a flat 0%.
- B2B signal: Desktop at <10% suggests the B2B/bulk-gifting segment, if material, is a small slice of web traffic; the site is overwhelmingly a mobile consumer storefront.
- Tablet: Consistently 0% — negligible, as expected for a footwear D2C.
- Implication: Mobile UX, fast load, thumb-friendly CTAs, and mobile ad formats (Reels, Stories) should dominate strategy. Desktop experience still matters for the ~10% (likely research/on-desk buyers) but is secondary.
6. Founders & Team
| Field | Detail |
|---|
| Founders | Amit Jain (Founder); Aparajit Sangotra (Co-founder & Head of Product Design) [High confidence — YourStory, The Business Press, LinkedIn] |
| Founder Background | Aparajit Sangotra profiled as product-design lead ("Appy"); Amit Jain described as the originator of the upcycled-tyre idea. |
| Employee Count | Not publicly disclosed. [Low confidence estimate: small team, likely 25–100, given multi-channel + manufacturing + content ops — not verified] |
| Hiring Activity | No public careers page found (footer has no "Careers/Hiring" link; /pages/careers etc. not present). LinkedIn company page exists. [No confirmed open roles] |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed. |
| Estimated Revenue | Not estimated (no reliable first-party or panel data available — see Traffic note). The brand is private; no funding/revenue filings public. |
| Revenue Growth | Not disclosed. |
| E-commerce Revenue Share | D2C + marketplaces are the channels; split not public. Marketplace presence (Myntra, Nykaa, Amazon, Flipkart) suggests meaningful non-D2C volume. |
| Funding Status | No external funding / VC rounds publicly disclosed. Appears bootstrapped/self-funded. [Medium confidence] |
| Authorized Capital | Not publicly available. |
8. Business Model
| Stream | Description |
|---|
| D2C e-commerce | Shopify store (planetpaaduks.in) — full-price + heavy promotional selling. |
| Marketplace sales | Myntra, Nykaa Fashion (nykaa.com & nykaaman.com), Amazon.in, Flipkart — expanded reach & discovery. |
| B2B / Bulk Gifting | Dedicated pages for corporate gifting and bulk orders. |
| Circular / Resale | "Eco-Thrift Store" — sells lightly-used photoshoot pairs at deep discounts (final sale). |
| Accessories & Combos | Shoe-care kits, gift cards, "Smart Combos," couples' pairs. |
| Content / SEO | 67 blog posts (style guides, sustainability education) driving organic discovery. |
| Paid Acquisition | Active Meta (Facebook + Instagram) ads (~10 creatives in Ads Library). |
9. Manufacturer or Reseller?
Manufacturer / own-brand (with artisan production). The brand states its footwear is "handcrafted to perfection by skilled cobblers" using upcycled tyres, cork, jute, organic cotton, and vegan materials, and claims to have recycled millions of kg of tyres. It is not a reseller or marketplace aggregator — products are its own designs (Aparajit Sangotra = Head of Product Design). The soles are described as rubber blended with discarded tyres. [High confidence based on brand claims + product design ownership]
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | Significant (undisclosed) | Primary brand-controlled channel; Shopify; full catalog. |
| Marketplaces | Significant (undisclosed) | Myntra, Nykaa Fashion, Amazon.in (~100 listings), Flipkart. |
| Physical Stores | None confirmed | No store locator / retail addresses found. |
| B2B / Institutional | Minor–moderate (undisclosed) | Bulk-gifting + B2B pages exist; volume not public. |
Verdict: Online-first / digital-native. No evidence of owned physical retail.
11. Price Tier
| Category | Price Range (INR) | Positioning |
|---|
| Accessories (shoe-care kit) | ₹690 | Entry / add-on |
| Flip-flops / basic slides | ₹999–₹1,390 | Mass |
| Core sandals / slides / mules (men & women) | ₹1,090–₹2,490 | Mass-to-mid |
| Premium "Luxe"/Zen lines | ₹2,490–₹3,490 | Mid |
| Couples / combo pairs | up to ₹3,978 (MRP ₹5,850) | Mid / gifting |
| Gift cards | ₹1,000 | — |
Overall positioning: Accessible mass-to-mid "conscious" footwear. Heavy discounting (average ~48% off MRP on priced SKUs; MRP range ₹690–₹5,850) places the effective selling price firmly in the value tier, while MRP anchors a perceived-premium frame.
12. Products & Categories — Full Catalog
Source: Shopify sitemap. 92 live products, organized into 143 collections (heavily segmented by material, style, gender, price band, and sale). 67 blog posts; 28 static pages.
Representative collection themes: Sandals, Slides, Slip-ons/Mules, Flip-flops, Toe-ring/T-strap/Crossover/Cloak/Dual-strap styles, Cork, Vegan Suede, Corduroy, Leather, Sneakers ("Rive Eco Kicks"), Monsoon/Waterproof, Festive/Seasonal edits, "Under ₹999/1499/1999/2499/3999" price bands, Smart Combos, Eco-Thrift Store, Gifting, B2B.
Total SKU Count: 92 products (from sitemap_products_1.xml). ~325 size variants across parsed products; ~202 currently in stock among the 44 sampled.
Hero / Best-Sellers (flagged on-site)
- "Trending Best-Sellers," "Best-Selling Products," "Stars of This Week," "Trending Top-Sellers" collections exist.
- Representative hero products (from pricing pull): Sko Cork (Men ₹1,890 / Women ₹1,890), Nat T-Strap Cork (₹1,260), Radial Crossover Vegan Suede Slides (₹1,090), Zen Luxe Dual-Strap Vegan Suede (₹2,490–₹3,490), Tori Brown Sandals (₹3,190), Enro Brown Slides (₹3,290).
Full per-product pricing for 44 sampled SKUs is in pricing-data.csv.
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Clear sustainability thesis | Upcycled-tyre soles, cork, vegan materials; "ethical movement" positioning. Strong resonance with conscious-consumer trend. |
| Omnichannel reach | D2C + Myntra + Nykaa + Amazon + Flipkart — broad discovery surface. |
| Content engine | 67 blog posts (style + sustainability education) supporting SEO/organic. |
| Active paid demand-gen | ~10 Meta ads running (Jun–Jul 2026), multi-version, FB+IG. |
| Circular economy | Eco-Thrift Store extends product lifecycle & captures price-sensitive buyers. |
| Gifting infrastructure | Bulk Gifting + B2B + combos + gift cards. |
| Mobile-ready audience | 90% phone traffic — matches mobile-commerce behavior. |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| No size inclusive / kids / wide-fit line | Tapping family & wider-fit demand | Medium | Medium | Yes — natural extension of sandal range |
| Weak women's depth vs men's | Women's is ~25% of parsed SKUs; lifestyle/ethnic wear pairing could lift AOV | Medium | High | Yes — brand already does women's sandals/flats |
| No quick-commerce (Blinkit/Zepto/Swiggy) presence | Impulse/replacement footwear buys; younger reach | Medium | Medium | Possibly — but low AOV may not suit QC economics |
| Thin sneaker/closed-shoe range | Year-round wear beyond open footwear; monsoon/winer | Medium | High | Yes — "Rive Eco Kicks" is a start |
| No subscription / loyalty program | Repeat-purchase LTV in a consumable-adjacent category | Low–Medium | Medium | Yes — easy Shopify app add |
| No visible careers/hiring page | Employer branding & talent for scale | Low | Low–Medium | Yes |
| No loyalty / reviews aggregation across marketplaces | Social proof consolidation | Medium | Medium | Yes |
Cosmetic-only recommendations intentionally excluded.
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | Dedicated /pages/reviews exists; review system not directly verified on PDPs in this pass. |
| Marketplace Reviews | Present on Myntra/Amazon/Nykaa product pages (not scraped in detail). |
| Quality Claims | "Long-lasting wear," handcrafted by skilled cobblers, upcycled-tyre soles, warranty offered (separate warranty-claim page). |
| Common Praise | (Not separately quantified) — sustainability + comfort positioning is the brand's stated strength. |
| Common Complaints | Sizing friction is explicitly addressed in Meta ads ("Struggling to find your perfect fit?… size guide") — implies historical sizing/return pain points. Return window is tight (7 days; sale & thrift items non-returnable). |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | https://www.planetpaaduks.in/ — Shopify, theme 158879121659 |
| Amazon | ✅ | Amazon.in store (~100 listings observed via search) — amazon.in/Shoes-Handbags-Planet-Paaduks |
| Myntra | ✅ | https://www.myntra.com/paaduks — full brand store |
| Nykaa Fashion | ✅ | https://www.nykaa.com/brands/planet-paaduks/c/78982 and nykaaman.com equivalent |
| Flipkart | ✅ | Brand listed on Flipkart (footwear) |
| Meesho | ❌ | Not found |
| Blinkit (Quick Commerce) | ❌ | No evidence |
| Zepto (Quick Commerce) | ❌ | No evidence |
| Swiggy Instamart (Quick Commerce) | ❌ | No evidence |
| BigBasket | ❌ | No evidence |
| Mobile App | ❌ | No iOS/Android app found |
| Other | Pinterest (in.pinterest.com/paaduks/) | Visual discovery |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (powered-by: Shopify; complexity score 317) |
| Theme | Shopify theme ID 158879121659 |
| CDN | Cloudflare (server: cloudflare; cf-ray BOM) + Shopify CDN (cdn.shopify.com) |
| Payment / Checkout | GoKwik (pdp.gokwik.co SSO SDK) — Indian checkout/RTO solution |
| Apps / Integrations | Releasit COD Fee, BlueCart Upsell Progress Bar, WhatsApp Chat, Zipcode Restrictor, Flickity (carousel) |
| Hosting / Region | Shopify (GCP asia-southeast1 edge); IP 23.227.38.65 |
| Security | Cloudflare, HSTS, CSP, X-Frame-Options DENY |
Website Age / Last Redesign
Domain copyright "© 2016–2026" → storefront active since ~2016. Theme ID suggests a Dawn-family/2.0 store. No explicit redesign date found.
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/planetpaaduks/ | Not accessible | Hard login wall (redirected to accounts/login) — follower count could not be retrieved without auth. Per skill rules this is a genuine login gate, not a dismissible modal. |
| Facebook | https://www.facebook.com/planetpaaduks | — | Linked from footer; page exists. Count not scraped. |
| X/Twitter | — | — | Not found in footer or via search. |
| LinkedIn | https://www.linkedin.com/company/planetpaaduks | 2,354 followers | "Elevated comfort for all seasons." (per search result) |
| YouTube | https://www.youtube.com/@planetpaaduks | 51 subscribers, 85 videos | Channel UCvR4TIDOnCGwiALsjBgPaTA; active video library. |
| TikTok | — | — | Not found. |
| Pinterest | https://in.pinterest.com/paaduks/ | — | "Save the planet with conscious & vegan handcrafted footwear." |
Anomaly noted: A web search for the company returned LinkedIn at /company/funky-kalakar/ (not /company/planetpaaduks) for Planet Paaduks content — suggesting a possible corporate affiliation with "Funky Kalakar" (also echoed by the on-site "Paaduks x Funky Kalakar" collection). Relationship unconfirmed.
18. Estimated Ad Spend
Methodology: Meta Ads Library (India, "All ads") returns ~10 results for "Planet Paaduks," including multiple active campaigns (started 24 Jun 2026 and 7 Jul 2026) with "multiple versions" running across Facebook + Instagram. No Google Ads Transparency data was accessible in this pass.
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | ₹1.5L–₹4L (≈ US$1.8k–$4.8k) | ~10 creatives, several multi-version active sets on FB+IG; assuming ₹300–₹800/day per active ad set × ~5–10 sets. Range, not precise. |
| Google Ads | Not confirmed | Google Ads Transparency not checked successfully; treat as unknown. |
| Amazon/Marketplace Ads | Likely (marketplace presence) | Not measured. |
| Influencer/Creator | Possible | Not measured. |
| Total Estimated | ₹1.5L–₹4L / month (Meta only, indicative) | Based on Ads Library count × estimated CPM/CPX. |
These are indicative ranges derived from observable ad count, not from any spend disclosure. Treat as directional.
19. Competitors
Direct Competitors (sustainable / vegan / eco footwear, India)
| Competitor | Overlap Area |
|---|
| Neeman's | Sustainable footwear (merino wool, recycled PET, bamboo); direct D2C rival in conscious-footwear space. |
| GreenSole | Vegan, recycled-shoe brand; also does corporate recycling; retail + retail presence. |
| Paio | Sustainable/designer women's footwear (per Lifestyle Asia homegrown list). |
| Disobedience | Vegan leather / upcycled material footwear. |
| The Souled Store / Vegnonveg | Pop-culture & lifestyle casual footwear with ethical/material angles. |
| Indigenous D2C sandal brands (e.g., local cork/vegan labels) | Overlap on open footwear + sustainability. |
Tertiary Competitors
| Competitor | Overlap Area |
|---|
| Bata, Metro, Mochi, Khadims | Mass casual footwear (price overlap, broader distribution). |
| Marketplace private labels | Low-price sandals on Amazon/Flipkart/Myntra. |
| International sustainable brands (Veja, Allbirds) | Aspirational overlap; limited India D2C. |
20. Market Position
| Aspect | Position |
|---|
| Segment | Sustainable / vegan casual & open footwear, mass-to-mid price. |
| Rank | Niche leader candidate in upcycled-tyre / Indian vegan footwear; sub-scale vs Neeman's in brand awareness. |
| Differentiation | Tyre-upcycled soles + cork/vegan materials + "ethical movement" narrative + thrift circularity. |
| Market Share | Not publicly available. |
| Brand Perception | Conscious, handcrafted, value-priced (heavy discounts), comfort-led. |
21. Key Differentiators
- Upcycled-tyre soles — claims India's first biodegradable soles from discarded tyres; strong, tangible sustainability story.
- Full vegan material set — cork, vegan suede, corduroy, organic cotton, jute; no animal leather.
- Circular "Eco-Thrift Store" — resells lightly-used pairs, extending lifecycle and capturing price-sensitive buyers.
- Handcrafted-by-cobblers narrative — artisan positioning vs factory footwear.
- Transparent / ethical-movement branding — "transparent processes" messaging.
- Omnichannel distribution — simultaneous D2C + Myntra + Nykaa + Amazon + Flipkart reach.
- Aggressive value pricing — deep discounts vs inflated MRP make premium-feel footwear accessible.
22. Category Tailwinds
| Trend | Impact on Planet Paaduks |
|---|
| Rising conscious / sustainable consumerism in India | Direct tailwind for vegan/upcycled positioning. |
| Casualization & open-footwear preference (hot climate) | Core sandal/slide category benefits. |
| Marketplace-led discovery | Myntra/Nykaa/Amazon presence captures demand. |
| Circular economy interest | Eco-Thrift Store aligns with resale trend. |
| Mobile commerce growth | 90% phone traffic → mobile-first audience matches behavior. |
| Quick-commerce expansion | Currently absent — a missed impulse-buy channel (threat if competitors adopt). |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Awards | Claims "India's 1st biodegradable footwear by Paaduks" (The Business Press). No formal award list found. |
| Press Coverage | YourStory (founder rapid-fire, Aparajit Sangotra), Silicon India ("Redefining Footwear Industry"), Let's Expresso, ContentPedia, DemandDeals "15 Sustainable Shoe Brands in India (2026)", Lifestyle Asia "Homegrown Indian Shoe Brands." |
| Collaborations | "Paaduks x Funky Kalakar" collection on-site; "Paaduks collaborates with Hard Rocks" (blog title found). |
| Founder Media | Aparajit Sangotra featured in YourStory YS Life; co-founder YouTube spotlights. |
No public awards/collaborations beyond the above found.
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | Not published (no careers page found). |
| Departments Hiring | Unknown. |
| Office Locations | Mumbai (HQ, inferred). |
| Growth Signals | Multi-channel scaling, active paid ads, catalog expansion (sneakers, handbags/clothing stated ambition) suggest ongoing hiring — but no public listings to confirm. |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Strong, differentiated sustainability story (tyre-upcycling); omnichannel reach; active demand-gen; circular thrift play; broad catalog (92 SKUs). | Heavy discount dependence (≈48% off MRP) erodes margin/brand premium; thin women's depth; no loyalty/subscription; tight 7-day return may hurt conversion; small social following (YouTube 51 subs). |
| External | Growing conscious-consumer & casual-footwear tailwinds; marketplace discovery; mobile-commerce rise. | Intense competition (Neeman's, GreenSole, mass brands); no quick-commerce presence; private (no funding disclosed) limits scale capital; reliance on discounting in a price-sensitive market. |
26. Citations
- https://www.planetpaaduks.in/ — homepage, title, meta/og description, navigation, footer social links, contact email/phone
- https://www.planetpaaduks.in/sitemap.xml — product (92), collection (143), page (28), blog (67) counts
- https://www.planetpaaduks.in/sitemap_products_1.xml — 92 product URLs
- https://www.planetpaaduks.in/pages/contact — email hello@paaduks.com, phone +91 85919 39355, support hours
- https://www.planetpaaduks.in/pages/conscience — brand positioning ("ethical craftsmanship, transparent processes")
- https://www.planetpaaduks.in/pages/b2b — B2B page
- https://www.planetpaaduks.in/pages/bulk-gifting — bulk gifting page
- https://www.planetpaaduks.in/pages/return-exchange-policy — 7-day return; sale & thrift final-sale
- https://www.planetpaaduks.in/pages/warranty — warranty claim page
- https://www.planetpaaduks.in/products/<handle>.js — per-product price/MRP/variant data (44 sampled)
- https://www.facebook.com/planetpaaduks — Facebook page (footer)
- https://www.instagram.com/planetpaaduks/ — Instagram (login-walled; count N/A)
- https://www.linkedin.com/company/planetpaaduks — LinkedIn, 2,354 followers
- https://www.youtube.com/@planetpaaduks — YouTube, 51 subscribers / 85 videos
- https://in.pinterest.com/paaduks/ — Pinterest
- https://www.facebook.com/ads/library/?country=IN&q=Planet%20Paaduks — ~10 ads, active Jun–Jul 2026, FB+IG
- https://yourstory.com/ys-life/rapid-fire-with-ys-life-aparajit-sangotra-paaduks — founders, 2013 founding, tyre recycling
- https://www.letsexpresso.com/fashion/paaduks-the-epitome-of-vegan-footwear-thats-comfortable-stylish-and-durable/ — Amit Jain + Aparajit Sangotra, 2013, biodegradable soles
- https://thebusinesspress.in/indias-1st-bio-degradable-footwear-by-paaduks/ — Amit Jain founder, biodegradable claim
- https://startup.siliconindia.com/vendor/planet-paaduks-redefining-footwear-industry-with-fashion-conscious-options-cid-25690.html — materials, expansion plans (handbags, clothing)
- https://www.myntra.com/paaduks — Myntra brand store
- https://www.nykaa.com/brands/planet-paaduks/c/78982 — Nykaa Fashion brand store
- https://www.amazon.in/Shoes-Handbags-Planet-Paaduks — Amazon.in store (~100 listings)
- https://www.flipkart.com/footwear/~brand — Flipkart brand listing
- https://demandeals.com/blog/sustainable-shoe-brands-in-india — competitor landscape (Neeman's, GreenSole, Paio, Disobedience)
- https://www.lifestyleasia.com/ind/shop/fashion/top-homegrown-indian-shoe-brands-to-add-to-your-closet/ — homegrown brand list
- CrUX Vis (cruxvis.withgoogle.com) — form-factor split, origin planetpaaduks.in, as of 2026-08-22
- https://www.statshow.com/www/planetpaaduks.in/ — traffic estimator (note: known to undercount Shopify stores)
Traffic-Estimation Caveat (important)
External estimation tools return thin/no reliable data for this domain. StatShow reports ~30 monthly visitors / ~$10 value, but the server IP 23.227.38.65 is a Shopify range, and StatShow is documented to undercount Shopify stores by 100–1000×. Similarweb/Ahrefs were blocked from this server. These numbers are a tooling limitation, not evidence of low traffic. Real traffic is best measured via the brand's own GA4/Shopify analytics, which were not available for this analysis. Social proof (multi-marketplace presence, active paid ads, 67 blogs, 92 SKUs) is inconsistent with the ~30-visitor estimate.
End of report. Companion files: pricing-data.csv (44 sampled SKUs), social-media.csv, ad-library-screenshots.md.