Meta Ads Library Snapshot
Meta Ads Library Findings — Aramya (India)
Source: Meta Ads Library (publicly accessible, no login required), searched keyword "Aramya", country = India, "All ads".
Headline numbers
- ~910 ad results returned for the keyword "Aramya" in India (active + historical). This is an exceptionally high volume for a single D2C fashion brand and signals a heavy, always-on paid social program.
- Ads span Instagram + Facebook (and WhatsApp placements under Meta's network).
Ad creative themes observed
- Size-inclusivity / value hook — "👗 M to 10XL Size Kurta Sets @70% off", "Starting at ₹599", "Cash on Delivery | Easy Returns", "Premium quality fabric / Comfortable Fit / No see-through".
- Mix-and-match fit — "Buy Bottom size different from Kurta size" (different-size top/bottom sets).
- Festive / occasion wear — suit sets, mint-green festive sets.
- Sub-brand "Tavira by Aramya" — appears in festive ad copy ("suit set from Tavira by Aramya", hashtag #TavirabyAramya). Indicates a second house-of-brands label under the Aramya umbrella.
Ad mechanics
- Many ads marked "This ad has multiple versions" / "3 ads use this creative and text" → systematic A/B testing and creative iteration.
- Long-running creatives (e.g., Library IDs started 18 Jul 2026) suggest evergreen performance campaigns rather than one-off bursts.
- "Comment LINK to get the direct link in your DMs" pattern → conversational / DM-driven acquisition tactic.
Estimated monthly ad spend
Methodology: A brand running ~910 live/historical ad creatives at this scale typically maintains dozens of concurrently-active ad sets. Using a conservative estimate of ~40–80 active creatives/day across Instagram+Facebook with blended CPM ~₹250–₹400 (India fashion, 2026) and modest daily budgets per ad set:
| Channel | Est. Monthly Spend | Methodology |
|---|---|---|
| Meta (Instagram/Facebook) | ₹40–90 lakh (~$48k–$108k) | ~910-result library + continuous multi-variant creative implies 40–80 concurrent ad sets; blended CPM ₹250–₹400; assumes avg daily spend ₹1.5k–₹4k per active ad set |
| Google Ads | Not confirmed (not checked via Transparency Center) | Could not verify active Search/Display campaigns from available tooling |
| Amazon/Aflipkart Ads | Not quantified | Marketplace presence confirmed (see report) but sponsored-ad spend not measured |
| Influencer/Creator | Likely active (DM "LINK" funnel, founder/celebrity posts e.g. Jannat Zubair) | Not quantified |
Total estimated paid media: ~₹40–90 lakh/month (~$0.5–1.1M/year range at the low end), Meta-dominant. This is a directional range, not an audited figure — Meta does not publish spend.
Note on "Tavira by Aramya"
Aramya operates at least one extension label ("Tavira by Aramya") for festive/occasion wear, expanding the addressable catalog beyond everyday cotton kurtas without diluting the core value brand.