Aramya — E-Commerce Business Analysis
Domain: aramya.in | Parent: DSLR Technologies Pvt. Ltd. | Analysis date: 2026-08-18 Methodology: Live website audit (Next.js storefront + Shopify CDN), sitemap/SKU enumeration, Meta Ads Library, CrUX (Chrome UX Report), and public web research. Every figure is sourced; estimates carry a confidence tag.
1. Company Basics
| Field | Detail |
|---|
| Company Name | Aramya (brand) / DSLR Technologies Pvt. Ltd. (legal entity) |
| Website | https://aramya.in |
| Domain | aramya.in |
| Industry | Apparel & Fashion — Women's Ethnic Wear (D2C) |
| Sub-category | Cotton kurtas, kurta sets, bottoms, dresses, dupattas, sarees |
| Founded | 2022 (brand); parent entity operational earlier [High confidence from funding/company records] |
| Founders | Ankush Goyal (IIT Delhi); co-founder Chandni Mathur cited in some records [High confidence] |
| Headquarters | Jaipur, Rajasthan (manufacturing: Sitapur Industrial Area, Jaipur). Stores HQ + operations in Bengaluru. |
| Company Type | Private D2C brand; vertically integrated manufacturer; FOCO franchise operator |
| Email | franchise@aramya.in (franchise); customer support via Help/Contact page (https://aramya.in/contact-us) [High confidence] |
| Tagline / Positioning | "Premium Cotton Kurtas & Ethnic Wear for Women" / "Comfortably Beautiful Ethnic Wear" / "AramyaForAll — Sizes XS to 10XL" |
2. What Is Aramya?
Aramya is a fast-scaling Indian direct-to-consumer (D2C) women's ethnic-wear brand operated by DSLR Technologies Pvt. Ltd. and headquartered in Jaipur, Rajasthan. The brand designs and manufactures its own pure-cotton kurtas, kurta sets, bottoms, dresses, dupattas and sarees, and sells them through a custom-built Next.js e-commerce storefront (backed by a Shopify media CDN), marketplaces (Amazon, Flipkart, Myntra), a growing network of company-operated physical stores, and a native mobile app (iOS/Android).
Aramya's core positioning is affordable, comfortable, size-inclusive everyday ethnic wear — a deliberate contrast to premium/occasion-only ethnic brands. It spans an unusually wide size range (XS to 10XL) and lets shoppers choose different sizes for tops and bottoms in sets. The brand pairs weekly new-design launches with heavy performance marketing (Meta ads at ~910-creative scale) and a referral/rewards program ("Aramya Coins" / Share & Earn). It has raised institutional venture capital (Series A ₹80 Cr in Feb 2026, led by Z47 and Accel) and claims ₹200 Cr+ in annual recurring revenue.
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2022 | Aramya founded by Ankush Goyal (and Chandni Mathur per some records); DSLR Technologies begins operating the brand from Jaipur. |
| 2024 (Dec) | Pre-Series A raise of ~₹18.96 Cr ($2.24M) led by Z47 (Matrix Partners) and Accel India. |
| 2025–26 | Rapid catalog and store expansion; opens multiple Bengaluru experience/retail stores. |
| 2026 (Feb) | Series A: ₹80 Cr (~$9M) led by existing investors Z47 and Accel India (their third round in the company). Post-money valuation reported ~₹1,438 Cr (~$161M). |
| 2026 | Launches FOCO franchise model (₹60L minimum investment); expands sub-brand "Tavira by Aramya" for festive/occasion wear; ~10L+ women customer base claimed. |
Note: some third-party databases (e.g., Tracxn) list a 2024 founding and "unfunded" status that conflicts with primary funding reporting — the Feb 2026 Series A and 2022 founding are treated as authoritative here, sourced from IndianRetailer, Entrackr, Apparel Resources and Inc42.
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Jaipur, Rajasthan (manufacturing + parent entity) |
| Primary Market | India (pan-India D2C shipping) |
| Physical Locations | 13 stores, all in Bengaluru (Commercial Street, Koramangala, Banashankari, Brookefield, Vidyaranyapura, JP Nagar, Kammanahalli, Vijayanagar, Jayanagar, Akshaya Nagar, Kanakapura, Electronic City, RK Hegde Nagar, RR Nagar, KR Puram). [High confidence from /stores page] |
| Online Reach | Pan-India delivery; Free Delivery above ₹699; COD on all orders |
| International | Not confirmed (Country of Origin: India; no export/international shipping signal found) |
| Franchise Expansion Cities | Hyderabad, Ahmedabad, Chennai, Mumbai (planned per franchise FAQ) |
5. Customer Type
| Segment | Details |
|---|
| Primary | Women aged 30–65 (per franchise page: "Underserved Audience 30-65 Aged Women") seeking comfortable everyday ethnic wear |
| Secondary | Younger women (25–35) for festive/occasion and office wear; bridesmaids/festive shoppers |
| B2B/Institutional | Franchise investors (FOCO model, ₹60L+ capital partners); corporate gifting not prominently featured |
| Gifting | Festive hampers/occasion wear implied; not a structured gifting program observed |
| Demographics | Female-skewed audience (Similarweb notes 56.87% female / 43.13% male — the male share likely includes gift-buyers). Size-inclusive (XS–10XL) targets plus-size shoppers underserved by most ethnic brands. |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX), via CrUX Vis. Origin: https://aramya.in, period 2025-10-19 → 2026-08-15.
| Metric | Value |
|---|
| Latest Period | 2026-07-05 → 2026-08-01 (most recent reported) |
| Phone | 100% |
| Desktop | 0% |
| Tablet | 0% (inferred) |
| Mobile:Desktop Ratio | 100:0 (effectively all-mobile) |
| Primary Device | Phone (overwhelmingly) |
Key Findings
- Dominant device: Phone at 100% — aramya.in is a mobile-only consumer audience. There is no meaningful desktop traffic.
- Trend direction: The CrUX dataset reports the origin exclusively on phones across the entire 10-month window; no desktop/tablet crossover detected.
- B2B signal: None — a 0% desktop share is inconsistent with B2B/bulk/wholesale buying (which skews desktop). Confirms a pure consumer D2C model.
- Tablet: Negligible (no tablet data reported).
- Implication: The entire experience, ad creative, and conversion funnel must be optimized for mobile-first. Thumb-friendly CTAs, fast mobile LCP, and app-driven retention (Aramya has iOS/Android apps + WhatsApp community) are critical. Desktop is a non-factor.
Interpretation guide applied: >70% mobile → consumer-facing, mobile-first audience. Aramya is at the extreme end (100%), reinforcing that mobile UX, page speed, and in-app/WhatsApp retention are the priority channels.
6. Founders & Team
| Field | Detail |
|---|
| Founders | Ankush Goyal (Founder; IIT Delhi alumnus; based Jaipur) [High confidence]; Chandni Mathur (co-founder per Inc42/Tracxn) [Medium confidence] |
| Founder Background | Ankush Goyal — engineering background (IIT Delhi); built Aramya as a vertically integrated ethnic-wear manufacturer. LinkedIn: "size-inclusive women's ethnic wear brand, focused on comfortable, beautiful daily wear at affordable prices." |
| Employee Count | ~185 employees (RocketReach, 2025/26) [Medium confidence — secondary source] |
| Hiring Activity | No public careers page found (404 on /careers, /jobs). Growth inferred from franchise expansion, 13 stores, and 10L+ customer base. Open roles not enumerated. |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed as audited figure |
| Estimated Revenue | ₹200 Cr+ ARR (claimed on franchise page, "₹200 Cr+ Annual Recurring Revenue") [Medium confidence — company claim, not independently audited] |
| Revenue Growth | High — Series A in Feb 2026 at ~₹1,438 Cr valuation implies strong trailing growth; "10 Lakh+ women love Aramya" and weekly launches signal scale-up |
| E-commerce Revenue Share | D2C website + marketplaces + physical stores + app; exact split not disclosed. Stores described as "all profitable" (Bengaluru). [Low confidence on split] |
| Funding Status | Series A ₹80 Cr (~$9M), Feb 2026, led by Z47 (Matrix Partners) and Accel India (their 3rd round). Prior Pre-Series A ~₹18.96 Cr (Dec 2024). Total raised ~$20M per company claims. [High confidence] |
| Valuation | ~₹1,438 Cr (~$161M) post-money (Apparel Resources) [High confidence] |
| Authorized Capital | Not publicly available |
8. Business Model
| Revenue Stream | Description |
|---|
| D2C Website (aramya.in) | Primary channel; full catalog, custom Next.js storefront, COD + prepaid |
| Marketplaces | Amazon (brand store), Flipkart, Myntra — extended reach |
| Physical Retail (COCO) | 13 company-owned stores in Bengaluru; profitable per franchise page |
| FOCO Franchise | Capital partners invest ₹60L+; Aramya operates; ~18% target XIRR, 3-yr term, fully refundable |
| Mobile App | iOS/Android app for repeat purchase + community |
| Referral / Share & Earn | "Aramya Coins" — 300 coins per successful referred purchase; friend gets ₹300 off first order >₹999 |
| Sub-brand (Tavira by Aramya) | Festive/occasion extension label |
9. Manufacturer or Reseller?
Manufacturer (vertically integrated). [High confidence] Evidence:
- Franchise page states "In-House Design & Manufacturing" and "Value Pricing Through Vertical Integration."
- Contact/footer: "Marketed & Manufactured By DSLR Technologies Pvt. Ltd., Sitapur Industrial Area, Jaipur, Rajasthan."
- Product pages use
cdn.shopify.com for media but the storefront is a custom Next.js build — i.e., Shopify is used as a backend/media layer, not a turnkey storefront. The brand controls design, production, and fulfillment.
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | Largest single channel [Low confidence on %] | Custom storefront, 2,183 SKUs, 100% mobile traffic |
| Marketplaces | Significant [Low confidence] | Amazon/Flipkart/Myntra live |
| Physical Stores | Growing [Low confidence] | 13 Bengaluru COCO stores, "all profitable"; FOCO franchise scaling |
| B2B/Institutional | Franchise capital (not product B2B) | FOCO model; no wholesale catalog observed |
The brand is omni-channel but D2C-led, with physical retail used as profitable brand experience + franchise vehicle rather than primary volume.
11. Price Tier
| Category | Price Range (observed) | Positioning |
|---|
| Kurtas (everyday cotton) | ₹399 – ₹2,699 (median ~₹599) | Mass / value |
| Kurta Sets (2pc/3pc) | ₹599 – ₹3,000 | Value–mid |
| Bottoms (palazzo/trousers/pants) | ₹399 – ₹1,249 | Mass |
| Dresses | ₹599 – ₹2,599 | Value–mid |
| Dupattas | ₹499 – ₹999 | Mass |
| Sarees (incl. brocade/kota) | ₹1,499 – ₹3,999 | Mid (occasion) |
| Festive / Tavira sets | Up to ₹3,000 | Mid |
Overall positioning: Affordable mass-market with mid-tier festive upsell. Median selling price ~₹599 with frequent "70% off" / "Starting at ₹599" messaging. Clearly value-driven, undercutting premium ethnic brands (Soch, Fabindia, Aurelia) while staying above ultra-budget (Biba entry). The "₹200 Cr+ ARR" against ~2,183 SKUs and low AOV implies very high unit volume.
12. Products & Categories — Full Catalog
Sitemap enumeration (2026-08-18): 2,183 product URLs, 172 collections, 78 blog posts.
| # | Category (from product handles) | Approx. SKU Count |
|---|
| 1 | Kurtas | ~790 |
| 2 | Dupattas | ~475 |
| 3 | Trousers / Bottoms | ~382 (+39 bottom) |
| 4 | Sarees | ~122 |
| 5 | Pants / Palazzo | ~96 + ~90 |
| 6 | Dresses | ~74 |
| 7 | Salwar / Leggings / Skirt / Sharara / Co-ord / Sets | ~60+ combined |
| 8 | Tops / Tunics / Jackets / Nightwear / Utility | long tail |
Total SKU Count: ~2,183 (from sitemap_products.xml).
Hero / Best-Sellers
- Everyday cotton kurtas & kurta sets (homepage "Bestsellers" carousel, "10 Lakh+ Women Love Aramya").
- Festive suit sets (incl. "Tavira by Aramya" mint-green set featured in ads).
- Size-inclusive sets with mix-and-match top/bottom sizing.
Pricing & Quality Signals (sample of 120 products)
- Median price ₹599; range ₹99–₹3,000 (p25 ₹499, p75 ₹899).
- Average product rating 4.66/5 across 117 rated sampled products; avg ~1,374 ratings per product (max single product 24,773 ratings) → very high review density, strong social proof.
- Stock flags in sample skewed OutOfStock (89/120) — likely a snapshot artifact of stale/seasonal SKUs rather than chronic stockout; not treated as a reliability issue without further verification.
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Strong organic review volume | 4.66/5 avg, ~1,374 ratings/product, some products 20k+ ratings |
| Repeat-purchase mechanics | Share & Earn, Aramya Coins, weekly launches, mobile app |
| Underserved segment captured | XS–10XL inclusive sizing; different top/bottom sizes in sets |
| Capital validation | ₹80 Cr Series A (Z47, Accel); ~₹1,438 Cr valuation |
| Scale validation | 10L+ women customers claimed; 2,183 SKUs; 13 profitable stores |
| Channel validation | Present on D2C + Amazon + Flipkart + Myntra + app + physical |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| No structured gifting / corporate program | Festive hamper bundles, corporate gifting portal | Medium | Medium | Yes — festive strength supports it |
| International shipping absent | Diaspora / NRI demand for Indian ethnic wear | Medium | Medium | Yes, but capital-intensive; later-stage |
| Plus-size beyond 10XL / menswear | Expand underserved inclusive audience | Medium | Low–Med | Partial — core is women's; mens possible |
| No visible subscription / replenishment | Ethnic wear is repeat-buy; bundle/subscribe could lift LTV | Medium | Medium | Yes — fits app + community model |
| Catalog discoverability | 2,183 SKUs but many color/duplicate handles; better curated hero collections | Low | Medium | Yes |
| Reviews on marketplaces thin vs D2C | Flipkart shows ~254 products; rating parity across channels | Medium | Medium | Yes |
Cosmetic-only recommendations excluded per methodology.
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | Aggregate 4.66/5 from JSON-LD AggregateRating; tens of thousands of ratings/site-wide [High confidence] |
| Marketplace Reviews | Flipkart lists Aramya ethnic sets (254 products shown); Amazon brand store live; ratings not deeply enumerated |
| Quality Claims | "Pure cotton", "hand-printed" (block print, bandhani, ajrakh, kantha), "no see-through", "soft linings", "pockets" |
| Common Praise | Comfort, fit inclusivity, fabric quality, value (per ad copy + review volume) |
| Common Complaints | Not systematically extracted (no public complaint corpus accessed); COD/shipping non-refundable per policy is a minor friction point |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | https://aramya.in — custom Next.js + Shopify media CDN, Azure Front Door |
| Amazon | ✅ | Brand store: amazon.in/stores/Aramya/page/3CAD1D1A-8B8C-424A-BA93-533571D3A1A1 |
| Flipkart | ✅ | flipkart.com womens-ethnic-sets/aramya~brand (254 products shown) |
| Myntra | ✅ | myntra.com/aramya |
| Meesho | ❌ | Not confirmed |
| Blinkit (QC) | ❌ | Not confirmed (not a QC-fit category) |
| Zepto (QC) | ❌ | Not confirmed |
| Swiggy Instamart (QC) | ❌ | Not confirmed |
| BigBasket | ❌ | Not confirmed |
| Mobile App | ✅ | iOS + Android ("Get it on Play Store / App Store") |
| Quick Commerce | ❌ | Not applicable for apparel; not present |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Custom Next.js headless storefront (RSC, _next/static); Shopify used as product/media backend (cdn.shopify.com) |
| Theme | Custom in-house |
| CDN / Edge | Azure Front Door (x-azure-ref, x-fd-int-roxy-purgeid); Cloudflare-like CSP |
| Payment | Prepaid (UPI/cards) + Cash on Delivery on all orders; refunds to UPI for COD |
| Hosting | Azure (Front Door origin) |
| Security | Cloudflare-style CSP (frame-ancestors allowlisting dslrteam domains), nosniff, referrer-policy |
Website Age / Last Redesign
- Domain active; Next.js RSC architecture indicates a modern (2024–2026) custom build. No explicit "last redesigned" date published. CrUX data since 2025-10 shows steady performance improvements (LCP 4.4s → ~3.1s by mid-2026).
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/aramya.in/ | (not extractable — login modal) | Bio: "AramyaForAll 🫶 Sizes XS to 10XL | 📦 COD Available" |
| Facebook | https://www.facebook.com/aramya.in/ | (hard login wall) | Page exists; count unverified |
| LinkedIn | https://in.linkedin.com/company/teamaramya | (login wall) | Company page "teamaramya"; ~185 employees (RocketReach, Med conf) |
| YouTube | https://www.youtube.com/@aramyakurtas | 8,780 | 673 videos; "Comfortably Beautiful Ethnic Wear #Aramyaforall" |
| Pinterest | https://in.pinterest.com/aramyakurtas/ | (not verified) | Board exists |
| X/Twitter | — | — | No X/Twitter link found in footer or search |
| TikTok | — | — | No TikTok presence found |
Handles extracted from website footer (Instagram, Facebook, LinkedIn, YouTube, Pinterest) and verified where accessible. Follower counts left blank where automated access was blocked by login walls (Instagram, Facebook) — not guessed.
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | ₹40–90 lakh (~$48k–$108k) | ~910 ad results in Meta Ads Library (India); 80 concurrently-active ads sampled (median run 18–39 days); continuous multi-variant creative (up to 10 concurrent variants/ad) |
| Google Ads | Confirmed (~500 ads) | Google Ads Transparency Center (2026-08-18): ~500 ads for aramya.in across 3 verified advertiser accounts — DSLR TECHNOLOGIES PRIVATE LIMITED (brand), ANVIS DIGITAL PRIVATE LTD (agency), and 1 YouTube creator. Formats: Search/Shopping/Display/YouTube. Spend not published. |
| Marketplace Ads (Amazon/Flipkart) | Not quantified | Present on both; sponsored spend not measured |
| Influencer/Creator | Active (quantified in ad-library) | DM "LINK" funnel + micro-influencer reels with product codes (prakriti.sengupta, jivansh_mumma, Ishikapanwar, Shreya Sharma); celebrity posts e.g. Jannat Zubair |
Total estimated paid media: ~₹40–90 lakh/month, Meta-dominant with a confirmed Google layer. Directional range; Meta/Google do not publish spend. Full creative breakdown in ad-library-screenshots.md; full paid-media teardown + structured dataset in ad-intelligence.md / ad-intelligence.json.
19. Competitors
Direct Competitors (women's ethnic / kurtas, value–mid)
| Competitor | Overlap Area |
|---|
| Libas | Everyday kurta sets, festive, similar price band |
| Aurelia | Comfortable ethnic, workwear, mass-premium |
| Soch | Festive/wedding ethnic, higher price point |
| Biba | Mass ethnic kurtas, wide retail footprint |
| Fabindia | Handcrafted ethnic, premium, sustainability angle |
| W for Woman / AND | Ethnic + workwear |
| Suitas / Kappa (house brands) | Budget ethnic sets |
Tertiary / Adjacent
| Competitor | Overlap Area |
|---|
| Nykaa Fashion / AJIO / Myntra private labels | Marketplace-owned ethnic labels |
| Local Jaipur/ Rajasthani hand-block brands | Heritage/craft positioning |
| Global fast-fashion (H&M, Zudio ethnic lines) | Value apparel share-of-wallet |
Aramya's differentiation vs. this set: vertically integrated pure-cotton, extreme size inclusivity (up to 10XL), mix-and-match top/bottom sizing, and aggressive Meta-led performance marketing at scale.
20. Market Position
| Aspect | Position |
|---|
| Segment | Value–mid women's ethnic wear, everyday + festive |
| Rank | Fast-growing challenger; funded (₹80 Cr Series A); ~₹200 Cr+ ARR claimed; among top funded D2C ethnic startups of 2026 |
| Differentiation | Vertical integration + size inclusivity + mobile-first performance marketing |
| Market Share | Not publicly disclosed (ethnic wear is fragmented; Aramya a rising sub-scale player) |
| Brand Perception | "Comfortable, affordable, inclusive ethnic wear for real Indian women" |
21. Key Differentiators
- Size inclusivity to 10XL — serves an underserved 30–65 + plus-size segment most ethnic brands ignore.
- Mix-and-match top/bottom sizing in sets — solves real fit pain.
- Vertical integration — in-house design + Jaipur manufacturing → margin + speed (weekly launches).
- Pure-cotton / handcrafted focus — block print, bandhani, ajrakh, kantha; "no see-through" quality promise.
- Mobile-first, Meta-driven performance engine — ~910-creative ad library, DM "LINK" funnels.
- Omnichannel with profitable stores + FOCO franchise — capital-light physical expansion.
- Community & referral — Share & Earn, Aramya Coins, WhatsApp community, mobile app.
22. Category Tailwinds
| Trend | Impact on Aramya |
|---|
| Rise of size-inclusive fashion in India | Directly favorable — core differentiator |
| "Make in India" / local handcraft revival | Favorable — Jaipur block-print heritage |
| D2C ethnic wear funding boom (2024–26) | Favorable — capital availability (Z47/Accel) |
| Mobile-commerce dominance (100% phone traffic) | Favorable — Aramya built mobile-first |
| Festive gifting demand | Favorable — Tavira/festive lines |
| Quick-commerce for apparel (slow category fit) | Neutral — not a QC-fit category |
| Rising CAC on Meta | Risk — heavy Meta dependence; needs channel diversification |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Funding PR | IndianRetailer, Entrackr, Apparel Resources, Entrepreneur India, Inc42 (Feb 2026 Series A coverage) |
| Awards | None specifically found in research |
| Collaborations | Celebrity/creator features observed (e.g., Jannat Zubair in Aramya content on YouTube); "Tavira by Aramya" sub-brand launch |
| Founder Media | Ankush Goyal profiled via LinkedIn/IIT Delhi background; company coverage in retail trade press |
No public awards/collaborations catalog found beyond the above.
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | Not enumerated — no public careers page (404 on /careers, /jobs) |
| Departments Hiring | Not disclosed |
| Office Locations | Jaipur (HQ/manufacturing), Bengaluru (stores/ops) |
| Growth Signals | 13 stores, franchise program, ₹200 Cr+ ARR claim, 10L+ customers, Series A → strong headcount growth implied |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Vertically integrated (margin/speed); 2,183 SKU depth; 4.66/5 ratings; strong founder + institutional backing; profitable stores; mobile-first stack | No public careers/transparency page; heavy Meta CAC dependence; stock-flag noise in catalog; gifting/international absent |
| External | Size-inclusive tailwind; funded D2C ethnic boom; festive demand; 100% mobile audience matches strengths | Rising Meta CAC; crowded competitor set (Libas, Aurelia, Biba, Soch, Fabindia); macro discretionary spend sensitivity |
26. Citations
- https://aramya.in/ — homepage, catalog, policies, footer social links
- https://aramya.in/contact-us — support model, Share & Earn, sizing, fabric claims
- https://aramya.in/franchise — ₹200 Cr+ ARR, $20M raised, FOCO model, ₹60L investment, store list, 30–65 audience
- https://aramya.in/stores — 13 Bengaluru stores, app, manufacturer address (DSLR Technologies, Jaipur)
- https://aramya.in/pages/aramya-store-franchise — franchise enquiry form
- https://aramya.in/sitemap_products.xml — 2,183 product URLs (SKU count)
- https://aramya.in/sitemap_collections.xml — 172 collections
- https://aramya.in/sitemap_blogs.xml — 78 blog posts
- https://www.indianretailer.com/news/funding-alert-womens-ethnic-wear-brand-aramyas-parent-raises-rs-80-cr-series-round — Series A ₹80 Cr, founder Ankush Goyal
- https://entrackr.com/exclusive/exclusive-d2c-brand-aramya-parent-raises-rs-80-cr-led-by-z47-and-accel-11089406 — Z47 + Accel, ₹80 Cr
- https://apparelresources.com/business-news/retail/ethnicwear-brand-aramyas-parent-raises-us-8-82-million-series-funding/ — $8.82M, ~₹1,438 Cr valuation
- https://inc42.com/company/aramya/ — founded 2022 by Ankush Goyal & Chandni Mathur; funding history
- https://in.linkedin.com/in/ankushgoyal35 — founder background (IIT Delhi)
- https://www.myntra.com/aramya — marketplace presence
- https://www.amazon.in/stores/Aramya/page/3CAD1D1A-8B8C-424A-BA93-533571D3A1A1 — Amazon brand store
- https://www.flipkart.com/womens-ethnic-sets/aramya~brand/pr — Flipkart (254 products)
- https://www.facebook.com/ads/library/?q=Aramya&country=IN — ~910 ad results (Meta Ads Library)
- https://www.youtube.com/@aramyakurtas — 8.78K subscribers, 673 videos
- CrUX Vis (cruxvis.withgoogle.com) — device composition: Phone 100% / Desktop 0%, Core Web Vitals 2025-10 → 2026-08
Confidence legend: [High confidence] directly observed/authoritative · [Medium confidence] inferred from multiple signals · [Low confidence] limited data. No follower counts or financials were fabricated; blanks indicate data not accessible via automated tooling (login walls).