Wanderlooms — Meta Ads Library Findings

Source: Meta Ad Library (public, no login) — searched "wanderlooms", country India, All ads, active status filter. URL: https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&q=wanderlooms&media_type=all

Observed

• Total results returned: ~53 ads (matches keyword search across active + inactive).
• Active ads confirmed running, with start dates as early as 20 Feb 2026 (Himalayan High Jersey sale ad) and continuing through May 2026 (Polygiene Bandana "Upto 30% Off" ad) and beyond.
• Platforms: Facebook + Instagram (Meta ecosystem).
• Creative formats observed: short-form video ads + image/carousel. The brand runs product-led creative (jerseys, bandanas) with discount-led copy ("Up to 20% OFF + extra 5% on prepaid orders", "Upto 30% Off", "Limited stock").
• Sample active creatives:
  • "BIG SALE ALERT! ... Himalayan High Jersey! Limited stock ... Up to 20% OFF + extra 5% on prepaid orders" (started 20 Feb 2026)
  • "Meet the Wanderlooms Polygiene Bandana — built for riders..." (started 21 Feb 2026)
  • "Upto 30% Off" bandana promo (started 16 May 2026)

Methodology for Ad Spend Estimate

• Ad Library does not expose spend per ad. Estimated spend is derived from: (a) ~53 ads in the library, (b) a continuous run since at least Feb 2026, (c) video-heavy creative, and (d) benchmark CPM for Indian D2C fashion (~₹250–₹450 per 1,000 impressions).
• This indicates a steady, always-on paid social program rather than sporadic bursts — consistent with a Shark Tank–boosted D2C brand defending/ growing its post-TV reach.
• See Section 18 of business-analysis.md for the quantified estimate range.