Quince (quince.com) — Website Traffic Estimation
Report date: Aug 4, 2026 Origin analyzed: https://www.quince.com Skill: website-traffic-estimation
Partner report:traffic-form-factors.mdcovers the device form-factor split (CrUX) in depth and an earlier traffic pass. This report is the authoritative traffic-estimation update and supersedes the traffic figures intraffic-form-factors.md, because it incorporates user-provided SimilarWeb data, which — per the estimation protocol — takes highest priority over every server-side estimator.
1. Sources Consulted
| Source | URL | Status | Best data point |
|---|---|---|---|
| SimilarWeb (user-provided, manual capture) | similarweb.com/website/quince.com | ✅ Ground truth (highest priority) | 50.1M visits/mo, Country Rank #160, Category Rank #4 |
| Exploding Topics / Semrush | analytics.explodingtopics.com/website/quince.com | ✅ Data | 22.6M visits/mo (Jun 2026), Global #2,070 |
| StatShow | statshow.com/www/quince.com | ✅ Data (severely undercounts) | 30 visitors/mo, worth $10 — ignore |
| WorthOfWeb | worthofweb.com/website-value/quince.com | ✅ Data (stale/undercounts) | 11,670 visits/mo — based on dead Alexa data, ignore |
| SimilarWeb (server-side) | similarweb.com/website/quince.com | ❌ Blocked (CloudFront 403) | — |
Priority note: The user captured the SimilarWeb metrics directly from their own browser. Per protocol, this data outranks all other sources for every metric it covers. StatShow and WorthOfWeb serve as cross-reference / sanity-check only, and both are known to massively undercount CDN-served D2C brands (see Caveats).
2. Raw Numbers (per source)
2a. SimilarWeb — USER-PROVIDED (authoritative) ⭐
| Metric | Value |
|---|---|
| Total monthly visits | 50,100,000 (50.1M) |
| Country Rank (US) | #160 |
| Category Rank | #4 |
| Category | data not available (inferred: Apparel / Fashion) |
| Bounce rate | 41.13% |
| Pages per visit | 5.97 |
| Avg. visit duration | 00:03:45 |
| Web traffic — United States | 93.47% |
| Web traffic — Canada | 4.60% |
Derived figures (from the above):
- Daily visits ≈ 50.1M / 30 ≈ 1.67M/day
- Monthly pageviews ≈ 50.1M × 5.97 ≈ 299M/mo
- US traffic ≈ 46.8M visits/mo; Canada ≈ 2.3M visits/mo
2b. Exploding Topics / Semrush (cross-reference — June 2026)
| Metric | Value |
|---|---|
| Monthly visits | 22.6M (Jun 2026) |
| Global rank | #2,070 |
| US rank | #491 |
| Category rank (Apparel & Fashion) | #11 |
| Pages / visit | 5.8 |
| Avg. visit duration | 6:48 |
| Bounce rate | 51.02% |
| MoM traffic change | −13.61% vs May 2026 |
| Authority Score | 60 |
2c. StatShow (cross-reference — undercounts)
| Metric | Value |
|---|---|
| Monthly visitors | 30 |
| Monthly pageviews | 30 |
| Worth | $10 |
| Monthly ads revenue | $0.30 |
| IP / server | 3.167.69.46 (United States) |
2d. WorthOfWeb (cross-reference — undercounts)
| Metric | Value |
|---|---|
| Visits / month | 11,670 |
| Pageviews / month | 56,040 |
| Worth | $2,163 |
| Revenue / month (ad-model only) | $161 |
3. Aggregated Summary
| Metric | SimilarWeb (user) ⭐ | Semrush/ExplodingTopics | StatShow | WorthOfWeb |
|---|---|---|---|---|
| Monthly visits | 50.1M | 22.6M | 30 | 11,670 |
| Pages / visit | 5.97 | 5.8 | — | — |
| Bounce rate | 41.13% | 51.02% | — | — |
| Global rank | — | #2,070 | Not ranked | — |
| US rank | #160 | #491 | — | — |
| Category rank | #4 | #11 (Apparel & Fashion) | — | — |
Reconciled headline figures (adopt SimilarWeb as primary):
| Metric | Adopted value | Confidence |
|---|---|---|
| Monthly visits | ~50M (range 22.6M–50.1M) | Medium-High |
| Daily visits | ~1.67M | Medium |
| Monthly pageviews | ~250–300M | Medium |
| Pages / visit | ~5.8–6.0 | High |
| Bounce rate | ~41–51% | Medium |
| US share of traffic | ~91–93% | High |
| Traffic tier | Very Large (10M+) | High |
4. Key Insights
Traffic tier: VERY LARGE. Both independent estimators place Quince at 20M+ visits/month, and the authoritative SimilarWeb panel puts it at 50M/month — comfortably in the "Global platform" tier. Even the conservative Semrush figure (22.6M) is a top-tier US D2C apparel result.
Ranking signals. SimilarWeb gives Quince a US Country Rank of #160 and Category Rank #4 (only 3 sites in its category get more traffic). Semrush confirms top-tier positioning: Global #2,070, US #491, Apparel & Fashion #11. These are consistent with a leading US D2C apparel/home brand.
Engagement is healthy. Pages/visit ~5.97 (SimilarWeb) / 5.8 (Semrush) is high for e-commerce and points to browsing, catalog exploration (4,800+ products), and multi-item/multi-category shopping. Bounce rate 41% (SimilarWeb) is low and favorable; the higher Semrush number (51%) is within normal variance for panel estimates. Avg visit 3:45 reflects real browsing/consideration, not quick drop-offs.
Geography: heavily US-centric. US = 93.47% (SimilarWeb) / 91.13% (Semrush), Canada ~4.6–6.7%. This matches the business analysis: Quince is a US-first brand that launched Canada in 2026 and has the UK "coming soon" — international is still early and mostly untapped. Any UK/EU expansion could materially lift volume.
Monetization caveat. StatShow/WorthOfWeb revenue estimates ($0.30/mo and $161/mo respectively) are meaningless — both assume an ad-funded site. Quince is a transactional e-commerce retailer (~$2B TTM revenue, 2026); its revenue comes from product sales, not ads. Do not use ad-model "worth" numbers for anything.
8-month view / trend caution. The June Semrush reading showed a −13.61% MoM traffic dip and Organic search −15%. This may reflect seasonal/post-holiday softness or paid-channel mix shifts (paid traffic was up +19.74%). SimilarWeb's higher absolute number does not contradict a near-term dip claim — treat the 50.1M as a recent-level snapshot, not a trend.
5. Caveats
- Large source-to-source variance (50.1M vs 22.6M). This is normal. SimilarWeb and Semrush use
different panels and methodologies; SimilarWeb tends to report higher for heavily-visited US sites. The user-provided SimilarWeb figure is adopted as ground truth by protocol, but the honest range is ~23M–50M monthly visits. For tiering (Very Large) and ranking, both agree; exact digits are estimates.
- StatShow/WorthOfWeb severely undercount. Quince is served from AWS CloudFront (IP 3.167.69.46),
and both tools rely on deprecated Alexa data / JS-detection that fails on CDN pages — undercounting by 1,000–1,000,000×. Discarded; included only for completeness.
- Alexa-derived ranks are deprecated. Any "Alexa Global Rank" from third-party sites uses
historical/cached data (Alexa shut down in 2022). Do not treat it as current.
- SimilarWeb Category is "not available" in the user capture. Category Rank #4 is reported but the
actual category label was not captured; it is inferred as apparel/fashion based on Semrush's category and Quince's catalog. Minor uncertainty.
- Point-in-time data. Figures reflect a recent snapshot (user capture; Semrush June 2026). Traffic
fluctuates with seasonality and spend; a single reading should not be extrapolated as an annual trend.
- Panel versus reality. All estimators are statistical approximations of true sessions/users. For a
brand this size the magnitude and tier are robust; exact counts are not guaranteed.
Traffic Tier Reference
| Monthly Visitors | Tier | Quince placement |
|---|---|---|
| < 10K | Micro | — |
| 10K–100K | Small | — |
| 100K–1M | Medium | — |
| 1M–10M | Large | — |
| 10M+ | Very Large | ✅ ~50M (SW) / 22.6M (Semrush) |
Summary
- Monthly visits: ~50M (authoritative SimilarWeb user-capture) / 22.6M (Semrush) — Very Large tier.
- Ranks: US #160, Category #4 (SimilarWeb); Global #2,070, US #491 (Semrush).
- Engagement: Pages/visit ~5.97, bounce ~41%, avg visit 3:45 — healthy, high-intent browsing.
- Geography: US ~93%, Canada ~4.6% — heavily US-centric; international is early-stage upside.
- Monetization: transactional e-commerce (~$2B TTM, 2026); ignore ad-model "worth" estimates.
- Confidence: Medium-High on magnitude/tier; treat exact digits as estimates.
Citations
- SimilarWeb
https://www.similarweb.com/website/quince.com/— user-provided manual capture (50.1M visits, US #160, category #4, bounce 41.13%, pages/visit 5.97, duration 3:45, US 93.47% / Canada 4.6%) - Exploding Topics / Semrush
https://analytics.explodingtopics.com/website/quince.com— 22.6M visits (Jun 2026), ranks, engagement, source volumes (via parent-tasktraffic-form-factors.md) - StatShow
https://www.statshow.com/www/quince.com— 30 visitors/mo, worth $10, server IP 3.167.69.46 (undercount) - WorthOfWeb
https://www.worthofweb.com/website-value/quince.com/— 11,670 visits/mo, worth $2,163 (undercount) - Business context —
business-analysis.md(revenue ~$2B TTM 2026, US/Canada/UK-soon geography, M2C model)