Powerlook — E-Commerce Business Analysis
Report generated 2026-08-27. All data sourced from live website inspection, public ad libraries, traffic estimators, and web search. Confidence levels noted in brackets. Every figure is cited to its source in Section 26.
1. Company Basics
| Field | Detail |
|---|
| Company Name | Powerlook (legal entity: Powerlook Apparels Pvt Ltd) |
| Website | https://www.powerlook.in/ |
| Domain | powerlook.in |
| Industry | Fashion / Apparel — Men's fast fashion |
| Sub-category | Casual menswear: t-shirts, shirts, bottoms, jackets, co-ords, accessories |
| Founded | 2017 (official About page — Mumbai). Note: third-party sources cite 2010/2011; the brand's own narrative says 2017 with online launch 2019 — treated as authoritative. |
| Founders | Amar Pawar and Raghav Pawar (two brothers) |
| Headquarters | Mumbai, Maharashtra, India (Lotus Corporate Park, Goregaon per product manufacturing label) |
| Company Type | Private, unfunded / bootstrapped, family-owned; D2C + offline retail + marketplace |
| Email | support@powerlook.in (footer & contact page); shop system email server@powerlook.in |
| Tagline / Positioning | "Buy Trendy Men's Fashion & Clothing Online in India" / "fashion is about showing up as if you own the space" |
2. What Is Powerlook?
Powerlook is a Mumbai-born, men's-only fast-fashion brand that designs and manufactures trend-forward casualwear — oversized t-shirts, linen and printed shirts, Korean/Baggy bottoms, denim, jackets, co-ords and a small accessories line — and sells it through its Shopify D2C site, an Android app, the Myntra marketplace, and a growing network of ~12 physical stores across India. The brand positions itself at the intersection of "streetwear" and "affordable" — explicitly built for young Indian men who want current, wearable styles at accessible price points (most products ₹399–₹2,499).
The company leans heavily on a community-and-vibe marketing model: its collections are organized not just by garment type but by persona ("the-streetwear-bro", "the-aesthetic-bro", "gen-z", "back-to-college", "office-drip") and micro-trend ("baggy jeans", "Korean pants", "embroidery collection"). Founded by two brothers (Amar and Raghav Pawar) on the streets of Mumbai, Powerlook describes its designs as "India's vibrant style with a cool Western twist" and emphasizes monthly collection refreshes to keep its community "buzzing."
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2010 / 2011 | Third-party profiles (Tracxn, YourStory SMBStory, ANI) cite first retail shop opened in Mumbai (Andheri/Borivali/Thane area). |
| 2017 | Official founding year per brand's About page — "founded in the bustling streets of Mumbai in 2017 by two brothers, Amar Pawar and Raghav Pawar." Started as a single store. |
| 2019 | Launched online / dynamic digital platform. [Medium confidence — per About page "Since 2019, we've taken our presence online."] |
| 2022 | Covered by ANI for varsity-jacket launch; described as family-owned with 5 outlets (Andheri, Borivali, Thane). |
| 2024 | Per About page: "launched 9 stores & 1 launching soon, bringing our total to 12+ offline stores." Expansion into Central India (Indore Phoenix Citadel mall flagship — Sugermint). |
| 2026 | 12+ stores across Mumbai, Bangalore, Pune, Surat, Vadodara, Ahmedabad, Indore. Public roadmap: plans to expand to 50+ more stores. Active on Meta (~390 ad results) and Google (~200 ads) as "Powerlook Apparels Pvt ltd" (Verified). |
Founding-year discrepancy note: External databases (Tracxn, GrabOn, coupon aggregators, ANI 2022) consistently say "founded 2010." The brand's own About page says 2017. Both are reported; the 2017 date is used as the brand's stated founding and the 2010 date noted as the earliest retail-shop reference from press.
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Mumbai, Maharashtra (Lotus Corporate Park, Goregaon — per product manufacturing label) |
| Primary Market | India (site is IN-localized; content-language: en-IN; no international shipping evidenced) |
| Physical Locations | 12+ stores [Medium confidence — per About page]. Store locator lists 15 store headings across: Mumbai (Andheri West ×2, Bandra West, Borivali West, Ghatkopar, Nallasopara East, Thane, Mira Road), Bangalore (Commercial Street, HSR Layout/Orion), Vadodara, Ahmedabad, Indore, Pune, Surat. |
| Online Reach | Pan-India via D2C site + Android app + Myntra; COD available (per ads: "Cash on Delivery Available") |
| International | Not confirmed — India-only positioning; no international shipping or domain evidence found |
5. Customer Type
| Segment | Details |
|---|
| Primary | Young Indian men (Gen-Z / millennial, ~18–35) seeking trendy, affordable streetwear & casualwear |
| Secondary | Gifting buyers (dedicated "rakhi-gifting" and "gifts-for-men" collections; "Buy 2 Get 250 / Buy 3 Get 500" bundle offers) |
| B2B/Institutional | Not a focus — no wholesale/B2B/white-label program found |
| Gifting | Active — dedicated gifting collections + bundle discount codes |
| Demographics | Audience is 69.25% male / 30.75% female [High confidence — Similarweb audience composition]; female share likely gifters/stylists. Mobile-only behavior (95% phone traffic, see 5a). |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX) via CrUX Vis, origin https://www.powerlook.in, as of 2026-07-26 to 2026-08-22.
Device Split Overview
| Metric | Value |
|---|
| Latest Period | 2026-07-26 – 2026-08-22 |
| Phone | 95.2% |
| Desktop | 4.79% |
| Tablet | 0.00% |
| Mobile:Desktop Ratio | ~19.9 : 1 |
| Primary Device | Phone (overwhelmingly mobile) |
Recent Trend (8-week / 9-week)
| Week range | Phone | Desktop | Tablet |
|---|
| 2026-05-31 – 2026-06-27 | 94.8% | 5.15% | 0.00% |
| 2026-06-07 – 2026-07-04 | 95.0% | 4.96% | 0.00% |
| 2026-06-14 – 2026-07-11 | 95.1% | 4.93% | 0.00% |
| 2026-06-21 – 2026-07-18 | 95.1% | 4.89% | 0.00% |
| 2026-06-28 – 2026-07-25 | 95.2% | 4.77% | 0.00% |
| 2026-07-05 – 2026-08-01 | 95.6% | 4.36% | 0.00% |
| 2026-07-12 – 2026-08-08 | 95.7% | 4.34% | 0.00% |
| 2026-07-19 – 2026-08-15 | 95.7% | 4.33% | 0.00% |
| 2026-07-26 – 2026-08-22 | 95.2% | 4.79% | 0.00% |
Note: CrUX form-factor data only became available from ~2026-05-31 onward; earlier weeks show "No data available." Tablet has been 0.00% across all available weeks (genuine, not an anomaly).
Key Findings
- Dominant device: Phone at ~95% — an extreme mobile-dominant consumer audience.
- Trend direction: Stable; phone share has been flat-to-slightly-up (94.8% → 95.7%), desktop has drifted down (5.15% → 4.33% then small rebound to 4.79%).
- B2B signal: Negligible desktop (under 5%) — this is a pure consumer, mobile-first, impulse/trend-driven buyer, not a B2B or considered-purchase segment.
- Tablet: 0% — irrelevant for this brand.
- Implication: Mobile UX is the entire game. Prioritize thumb-friendly navigation, fast mobile LCP, app-like PDP experience, and mobile ad formats (Instagram Reels, Story). Desktop is a rounding error and should not absorb disproportionate design budget.
6. Founders & Team
| Field | Detail |
|---|
| Founders | Amar Pawar and Raghav Pawar (two brothers) |
| Founder Background | Mumbai-based family business; started with a single retail shop, scaled to fast-fashion D2C + retail. No external funding taken. |
| Employee Count | 51–200 employees [Medium confidence — LinkedIn company size field] |
| Hiring Activity | Active — live job pages found: "customer-support-executive", "junior-video-editor", plus a "career-opportunities" page. Indicates investment in content (video editor) and support scaling. |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed |
| Estimated Revenue | Not directly estimable from public data. Supporting signals: ~618K monthly visits (Semrush), ~1.34M monthly visits (HypeStat est.), 12+ stores, 1,600+ SKUs, active paid media. A rough order-of-magnitude ₹50–150 Cr annual GMV is plausible but unverified [Low confidence — inferred]. |
| Revenue Growth | "Fastest-growing men's fast fashion brand" (Sugermint, 2024); 12+ stores with 50+ store expansion plan — indicates aggressive growth posture. |
| E-commerce Revenue Share | Not disclosed. Given 95% mobile web traffic and an Android app + Myntra presence, online (D2C + marketplace + app) likely exceeds offline, but split unconfirmed. |
| Funding Status | Unfunded / bootstrapped — "Powerlook has not raised any funding yet" (Tracxn). Family-owned. |
| Authorized Capital | Not publicly available |
8. Business Model
| Revenue Stream | Description |
|---|
| D2C Website (primary) | Shopify store powerlook.in — full-price + sale + bundle (B2G250/B3G500) + first-order (FIRST10) discounts |
| Android App | "POWERLOOK" shopping app (com.powerlook.in.android) — owned by Powerlook Apparels Pvt Ltd |
| Marketplace | Myntra store (confirmed live) — extends reach beyond D2C |
| Offline Retail | 12+ company stores across 7+ cities; flagship malls (Orion, Phoenix Citadel) |
| Membership | "Powerlook Membership ₹199/Year — Extra 5% Off & More" (recurring micro-subscription) |
| Paid Media-Driven Sales | Heavy Meta + Google ads funneling to D2C |
9. Manufacturer or Reseller?
Manufacturer / own-brand (vertical). Product pages carry a "Manufacturing Details" block: "Country of origin: India. Manufacture detail: Powerlook Apparels Pvt Ltd, Lotus Corporate Park Wing G02-1502, Ram Mandir Lane, off Western Express Highway, Goregaon, Mumbai, 400063." The About page states each piece is "crafted uniquely and intelligently." The legal entity (Powerlook Apparels Pvt Ltd) and the brand operate as one vertical — design, manufacturing, and retail are in-house. [High confidence — observed on product pages + company name.]
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website + App | Largest (unconfirmed %) | 1,600+ SKUs, 95% mobile traffic, heavy paid acquisition |
| Marketplaces (Myntra) | Secondary | Confirmed Myntra store; extends reach |
| Physical Stores | Significant & growing | 12+ stores, 50+ expansion plan — omni-channel differentiator vs pure-D2C rivals |
| B2B/Institutional | None found | No wholesale program |
Powerlook is one of the more aggressively omnichannel men's D2C brands — physical retail is a stated growth pillar, not a legacy afterthought.
11. Price Tier
| Category | Price Range (observed) | Positioning |
|---|
| T-Shirts (plain/printed/polo/oversized/vest) | ₹399 – ₹1,299 | Mass / value |
| Shirts (linen/checked/printed/denim) | ₹899 – ₹1,499 | Mass-mid |
| Bottoms (jeans/cargo/trousers/track/baggy) | ₹999 – ₹1,999 | Mass-mid |
| Jackets / Shackets / Overshirts | ₹1,499 – ₹2,499 | Mid |
| Winterwear / Co-ords | ₹1,199 – ₹2,499 | Mid |
| Accessories (belts/bags/sunglasses/chains) | ₹399 – ₹999 | Value |
Overall: Consistent mass-to-mid fast-fashion positioning — core products cluster ₹599–₹1,499 (avg ₹1,120 across sampled SKUs), with a hard ceiling near ₹2,499. Deliberately "affordable trendy" vs premium/zudio-tier basics or luxury.
12. Products & Categories — Full Catalog
| # | Category | Products | SKU Count |
|---|
| 1 | T-Shirts | Plain, Printed, Polos, Striped, Oversized, Vests, Jersey | (within 1,606 total) |
| 2 | Shirts | Plain, Checked, Printed, Striped, Oversized, Denim, Linen | (within 1,606) |
| 3 | Bottoms | Trousers, Jeans/Cargo, Track Pants, Baggy, Shorts, Gurkha | (within 1,606) |
| 4 | Jackets / Shackets / Overshirts | Varsity, Denim, Overshirt, Winterwear | (within 1,606) |
| 5 | Co-ords | Matching sets | (within 1,606) |
| 6 | Accessories | Belts, Bags, Sunglasses, Chains | (within 1,606) |
| 7 | Vibe/Persona Collections | the-streetwear-bro, gen-z, back-to-college, office-drip, etc. | curated subsets |
| 8 | Color Collections | 15+ color-named shirt collections | curated subsets |
Total SKU Count: 1,606 products [High confidence — counted from sitemap_products_1.xml (1,001) + sitemap_products_2.xml (606)]. Collections: ~115 (mix of garment, vibe/persona, color, and price-based collections).
Hero / Best-Sellers (from homepage "Best Seller" + "New Arrival" rails)
| Product | Price | Member Price | Notes |
|---|
| Blue Stripe Shirt With Contrast Back (100% Cotton) | ₹1,099 | ₹1,044 | "Best Seller 3.0", rated 5.0 |
| Cream Printed Jersey T-Shirt | ₹1,099 | ₹1,044 | New Arrival, rated 4.0 |
| Light Brown Printed Checks Shirt (100% Cotton) | ₹1,199 | ₹1,139 | rated 5.0 |
| Off White Printed Knit Shirt | ₹1,299 | ₹1,234 | rated 5.0 |
| Regular Fit Full Sleeves Shirt | ₹1,199 | ₹1,139 | Best Seller, rated 5.0 |
| Tan Brown Printed Jersey T-Shirt | ₹999 | ₹949 | New Arrival |
Ratings shown on homepage product cards (e.g., 5.0, 4.0) indicate an on-site review/rating system is active.
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Strong organic social community | 822K Instagram followers; 8,580 LinkedIn; active UGC (#MyPowerlook) |
| Healthy traffic | ~618K visits/mo (Semrush #6,119 IN); 69% male audience matches men's-only positioning |
| Fast collection cadence | "update our collections with the latest styles every month" (About); 1,600+ SKUs |
| Paid-acquisition engine | ~390 Meta ad results, ~200 Google ads — demand-gen is working |
| Omnichannel proof | 12+ profitable-feeling stores + 50+ expansion plan |
| Value perception | avg ₹1,120 with frequent bundles (B2G250/B3G500) and ₹199 membership |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| No women's / kids line | Large TAM expansion; many rivals stay men-only too, but a natural step | High | High | Yes — but requires new design/sizing ops; plausible at current scale |
| No footwear | Completes the "fit" for streetwear buyers; high attach rate | Medium | Medium | Yes — low-risk adjacent category |
| Thin accessories range (only belts/bags/sunglasses/chains) | Wallet, caps, socks, jewelry expand AOV | Low | Medium | Yes — easy to add |
| No loyalty/points program (only paid ₹199 membership) | Points-based retention vs one-off membership | Medium | Medium | Yes — Shopify apps enable quickly |
| No quick-commerce / 1-hr delivery | Fashion is rarely QC; not a true gap for apparel | — | Low | N/A — skip |
| No international shipping | Diaspora / global desi menswear demand | Medium | Medium | Maybe — later-stage; IN-first focus rational now |
| Limited size inclusivity (men's standard sizes only) | Plus/tall sizes capture underserved demand | Medium | Medium | Yes — operational but worthwhile |
Cosmetic recommendations excluded per skill rules. All above are structural/strategic.
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Trustpilot | 3.9 / 5 from 30 reviews (claimed profile since Feb 2020). Low volume. Replied to ~11–12% of negative reviews; typically replies within 24h. |
| Website Reviews | On-site star ratings visible on PDPs (e.g., 5.0, 4.0 on homepage hero products) — review system active. |
| Quality Claims | "100% Cotton" called out on shirts; "crafted uniquely and intelligently"; own manufacturing. |
| Common Praise | In-store experience, staff assistance, fitting advice, collection variety, smooth delivery (Trustpilot 5★ examples from Bangalore, Ahmedabad, Mumbai stores). |
| Common Complaints | Product quality / colour fading after wash (1★: "Very bad quality of shirts… loosing colour in each wash" — Bangalore Commercial Street store); low review solicitation (Trustpilot: "No recent history of asking for reviews"). |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | https://www.powerlook.in — Shopify, IN-localized |
| Amazon | ❌ | Not confirmed via search (no dedicated store found) |
| Flipkart | ❌ | Not confirmed (only third-party price-trackers referencing Myntra) |
| Meesho | ❌ | Not confirmed |
| Blinkit (Quick Commerce) | ❌ | Not confirmed — apparel not QC-typical |
| Zepto | ❌ | Not confirmed |
| Swiggy Instamart | ❌ | Not confirmed |
| BigBasket | ❌ | Not confirmed |
| Myntra | ✅ | Live store: https://www.myntra.com/powerlook |
| Mobile App (Android) | ✅ | com.powerlook.in.android — "POWERLOOK | Online Shopping App For Men" (Powerlook Apparels Pvt Ltd) |
| Mobile App (iOS) | ❌ | No official app — App Store "Powerlook" results are unrelated IMS apps by other developers |
| Nykaa Fashion | ❌ | Not confirmed (men's fashion, possible future) |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (powered-by: Shopify; shopify-complexity-score 560; theme id 154876117242) |
| Theme | Custom Shopify theme (vendor.css/theme.css/custom.css/build) |
| CDN | Cloudflare (server: cloudflare; cf-ray; cdn.shopify.com assets) |
| CDP / Analytics | MoEngage (moe_webSdk, app_id LZ26ANZGWFRCGQXCL6V9XMO9, DC_3 cluster) |
| Apps / Integrations | Flits Wishlist, Whatmore (shoppable videos), MoEngage, custom multi-JS loader |
| Payment | Shopify Payments stack; Cash on Delivery available (per ads); card/UPI presumed (not directly verified) |
| Security | Cloudflare, HSTS, CSP (block-all-mixed-content), X-Frame-Options DENY |
Website Age / Last Redesign
Domain in active CrUX dataset with multi-year history; Shopify theme version token t/72 indicates mature, iteratively updated storefront (no single "redesign" event observed). [Medium confidence]
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/powerlookofficial | 822,497 | From search (Social Blade). Profile hard-login-walled on direct visit; figure from third-party estimate. Primary community channel. |
| Facebook | https://www.facebook.com/powerlookofficial | — | From website footer. Count not verified. |
| X / Twitter | — | — | Not found in footer or search. No official presence confirmed. |
| LinkedIn | https://in.linkedin.com/company/official-powerlook-mens-fashion | 8,580 | From LinkedIn: 8,580 followers, 51–200 employees, HQ Mumbai. |
| YouTube | https://www.youtube.com/@powerlook6252 | — | From website footer. Subscriber count not verified. |
| TikTok | — | — | Not found. No official presence confirmed. |
| Pinterest | — | — | Not found. No official presence confirmed. |
Rules applied: only handles actually found (footer/search) are listed; follower counts left blank where unverified; no handles guessed.
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | ₹15–40 Lakh / mo (≈ $18K–$48K) | ~390 Meta Ads Library results for "powerlook" (active + historical, includes brand + reseller/creator posts). Multiple active creative variants observed (e.g., "Classy designer shirts… Comment 'shirt' for links", new-arrivals drops). Estimated from active-ad count × typical CPM/creative volume for a mid-size D2C fashion advertiser. Range, not precise. |
| Google Ads | ₹10–30 Lakh / mo (≈ $12K–$36K) | Google Ads Transparency shows ~200 ads under verified advertiser "Powerlook Apparels Pvt ltd" (80 shown in sample). Search + Shopping likely. Estimated from ad count and fashion CPC in India. Range, not precise. |
| Amazon Ads | ₹0 | No Amazon presence confirmed. |
| Influencer/Creator | ₹5–15 Lakh / mo (≈ $6K–$18K) | Multiple creator-tagged posts in Meta Library (e.g., @yavishthaupadhyay shirt rotation, Daniel Hunter eyewear collab using #powerlook). Estimated from visible creator volume. Range, not precise. |
| Total Estimated | ₹30–85 Lakh / mo (≈ $36K–$102K) | Sum of above ranges; methodology is observable-ad-count × category benchmarks. Presented as a range with explicit assumptions, not a precise figure. |
Style note: These are derived from publicly visible ad volumes, not disclosed budgets. Treat as order-of-magnitude.
19. Competitors
Direct Competitors (men's fast-fashion / D2C)
| Competitor | Overlap Area |
|---|
| Bewakoof | Quirky budget men's casualwear; Similarweb's #1 competitor (4.1M visits Oct 2025) |
| Snitch | Edgy men's fashion, Instagram-heavy; Similarweb #2 (174K visits Oct 2025); Trustpilot "people also looked at" |
| The Souled Store | Pop-culture/fandom menswear |
| Bonkers Corner | Streetwear graphic tees & co-ords |
| Gritstones | Men's streetwear (Similarweb competitor) |
| Urban Monkey | Accessories/streetwear (Similarweb competitor) |
Tertiary Competitors
| Competitor | Overlap Area |
|---|
| Myntra (as channel + house brands) | Marketplace where Powerlook also sells |
| Westside / Zudio | Affordable offline fashion (referenced in third-party comparisons) |
| Ajio / Flipkart fashion | Broad menswear marketplaces |
20. Market Position
| Aspect | Position |
|---|
| Segment | Men's affordable fast-fashion / streetwear (D2C + retail) |
| Rank | Mid-tier D2C menswear player; traffic rank #6,119 in India (Semrush), global ~320,787 (siteindices) — smaller than Bewakoof/Snitch leaders but established with 12+ stores |
| Differentiation | Omnichannel (stores + D2C + app), own manufacturing, "bro" persona/vibe marketing, monthly drops, value pricing |
| Market Share | Not publicly disclosed |
| Brand Perception | Community-led, trendy, affordable; Trustpilot 3.9/5 (small sample) — generally positive on service, mixed on garment durability |
21. Key Differentiators
- Men-only focus — sharp positioning on Indian male casualwear vs unisex/general players.
- Omnichannel from day one of scale — 12+ physical stores + D2C + Android app + Myntra; most D2C rivals are online-only.
- Own manufacturing (Powerlook Apparels Pvt Ltd) — vertical control of design→production→retail.
- "Bro / vibe" community marketing — persona-driven collections (the-streetwear-bro, gen-z, office-drip) that map to identity, not just garments.
- Monthly drop cadence — "latest styles every month" keeps the catalog fresh and the audience returning.
- Strong Instagram community — ~822K followers driving UGC (#MyPowerlook) and creator collabs.
- Value mechanics — flat first-order discount + bundle codes (B2G250/B3G500) + ₹199 membership for repeat discount.
22. Category Tailwinds
| Trend | Impact on Powerlook |
|---|
| India's men's casual/streetwear boom | Direct tailwind — core category growing fastest in apparel |
| D2C fashion maturity in India | Enables Myntra + app distribution; lowers CAC via established platforms |
| Short-video / Instagram Reels commerce | Plays to Powerlook's 822K IG + creator strategy |
| Offline retail revival (experience stores) | Supports 50+ store expansion plan |
| "Affordable premium" consumer shift | Aligns with ₹599–₹2,499 value tier |
| Make-in-India / local manufacturing | Reinforces own-factory model & margin |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Press Coverage | YourStory SMBStory feature ("These brothers are creating a buzz in the menswear market"); ANI news (varsity jackets launch, 2022); Sugermint (Central India/Indore expansion, 2024). |
| Awards | No formal industry awards found in public search. |
| Collaborations | Creator/influencer collabs observed in Meta Ads Library (e.g., Daniel Hunter eyewear using #powerlook; creator @yavishthaupadhyay). No brand–brand collaboration confirmed. |
| Founder Media | Founders (Amar & Raghav Pawar) featured in SMBStory/YourStory founder-story format. |
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | Live job pages found: "customer-support-executive", "junior-video-editor", plus "career-opportunities" hub |
| Departments Hiring | Customer support, content/video production (indicates investment in short-video creative) |
| Office Locations | Mumbai HQ (Goregaon); stores across 7+ cities |
| Growth Signals | 50+ store expansion roadmap; dedicated video-editor hire = content-engine scaling |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Own manufacturing (margin/control); 12+ stores + omni-channel; strong IG community (822K); clear men-only positioning; healthy 1,600+ SKU catalog; active reviews | Thin review volume (30 Trustpilot); garment-durability complaints (colour fade); no loyalty points program; no iOS app; small paid-membership base likely |
| External | Booming Indian men's streetwear market; Reels-commerce tailwind; D2C/platform maturity; Make-in-India sentiment | Intense competition (Bewakoof, Snitch, Souled Store, Bonkers); discount-dependence erodes AOV; 95% mobile means any UX/Core-Web-Vitals slip hits most users; fashion obsolescence risk on 1,600 SKUs |
26. Citations
- https://www.powerlook.in/ — homepage, title, meta description, tech stack (Shopify/Cloudflare/MoEngage/Flits), footer social + email, product rails & pricing
- https://www.powerlook.in/pages/about — founding story (2017, Mumbai, Amar & Raghav Pawar, 12+ stores, online since 2019, 50+ plan)
- https://www.powerlook.in/pages/contact — email support@powerlook.in; phone +91 9696333000
- https://www.powerlook.in/pages/stores — 15 store headings across Mumbai, Bangalore, Pune, Surat, Vadodara, Ahmedabad, Indore (addresses, hours)
- https://www.powerlook.in/pages/membership — "Powerlook Membership ₹199/Year | Extra 5% Off & More"
- https://www.powerlook.in/pages/returns-exchange-refund — 10-day easy returns (referenced in ads)
- https://www.powerlook.in/sitemap_products_1.xml + sitemap_products_2.xml — 1,606 product SKU count
- https://www.powerlook.in/sitemap_collections_1.xml — ~115 collections (garment/vibe/color/price)
- Product pages (e.g., /products/beige-baggy-gurkha-trouser) — Manufacturing Details: Powerlook Apparels Pvt Ltd, Lotus Corporate Park, Goregaon, Mumbai
- Meta Ads Library (facebook.com/ads/library, IN, "powerlook") — ~390 results; active brand + creator ads; advertiser "Powerlook Apparels Pvt ltd"
- Google Ads Transparency Center (adstransparency.google.com, IN, domain powerlook.in) — ~200 ads, verified advertiser "Powerlook Apparels Pvt ltd"
- https://www.similarweb.com/website/powerlook.in/ — traffic rank, 69.25% male / 30.75% female audience, traffic sources (Direct 23.93%, Organic 2nd, Paid 3rd)
- https://www.semrush.com/website/powerlook.in/overview/ — #6,119 in India, ~617.88K traffic
- https://powerlook.in.siteindices.com/ — global rank ~320,787; worth ~US$334,458 (estimated ad revenue)
- https://hypestat.com/compare/powerlook.in/ajio.com — ~44,708 daily unique visitors (~1.34M monthly)
- CrUX Vis (cruxvis.withgoogle.com, origin https://www.powerlook.in) — form factors ~95% phone / ~5% desktop / 0% tablet (8–9 week trend, 2026-05-31 → 2026-08-22); CWV phone: Loading good/improving, Interactivity needs improvement, Visual Stability good
- https://www.instagram.com/powerlookofficial/ — hard login wall; follower count 822,497 via Social Blade (socialblade.com/instagram/user/powerlookofficial)
- https://www.facebook.com/powerlookofficial — footer social link
- https://www.youtube.com/@powerlook6252 — footer social link
- https://in.linkedin.com/company/official-powerlook-mens-fashion — 8,580 followers, 51–200 employees, HQ Mumbai
- https://play.google.com/store/apps/details?id=com.powerlook.in.android — Android "POWERLOOK | Online Shopping App For Men" (Powerlook Apparels Pvt Ltd)
- https://www.myntra.com/powerlook — live Myntra store
- https://www.trustpilot.com/review/powerlook.in — TrustScore 3.9/5, 30 reviews, claimed Feb 2020, replied to ~11% negatives
- https://yourstory.com/smbstory/mumbai-fashion-mens-wear-d2c-retail-brand-powerlook — founder story (Amar & Raghavendra Pawar, 2011 retail start)
- https://aninews.in/news/business/business/accentuate-your-personality-with-powerlooks-varsity-jackets — 2022 varsity launch, family-owned, 5 outlets
- https://sugermint.com/powerlook-expands-its-footprint-in-central-india/ — 2024 Indore flagship expansion
- https://www.similarweb.com/website/powerlook.in/competitors/ — competitors: bewakoof.com, snitch.co.in, urbanmonkey.com, gritstones.com
- https://tracxn.com/d/companies/powerlook/ — unfunded, founded 2010 per Tracxn (discrepancy noted vs brand's 2017)
Report prepared per the ecommerce-business-analysis skill. All monetary estimates are explicitly ranged with methodology; no figures fabricated. Founders/founding-year discrepancy between brand's own About page (2017) and third-party databases (2010/2011) is disclosed rather than resolved.