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Ad Library Evidence

Meta & Google Ad Library findings

Powerlook — Meta & Google Ad Library Findings

Captured 2026-08-27 via public ad-transparency tools (no login required).

Meta Ads Library (facebook.com/ads/library, Country: India, query: "powerlook")

  • Result volume: ~390 results matching "powerlook" (active + historical; includes brand-owned ads AND creator/reseller posts tagged with the brand).
  • Advertiser identity: Brand runs as "Powerlook" and via parent "Powerlook Apparels Pvt ltd".
  • Active ad examples observed:
    • Library ID 1572202097931212 — "Classy designer shirts.♥️🔥 Comment 'shirt' for links 🔗" → POWERLOOK.IN "New Arrivals Just Dropped | 10-Day Easy Returns | Cash on Delivery Available | Shop now" (Started 23 Jul 2026).
    • Library ID 2472795119900915 — creator @yavishthaupadhyay "Shirt rotation from @powerlookofficial" (Started 22 Jul 2026, 2 ads).
    • Daniel Hunter eyewear collab using #powerlook (creator post, started 17 Apr 2026, 3 ads) — shows cross-brand creator amplification.
  • Creative themes: new-arrival drops, designer/printed shirts, comment-to-get-link funnels, UGC/creator reels, hashtag stuffing for discovery (#mensfashion #shirtformen).
  • Platforms: Facebook + Instagram + (WhatsApp where applicable).

Google Ads Transparency Center (adstransparency.google.com, Region: India, domain: powerlook.in)

  • Result volume: ~200 ads (80 shown in initial sample). Domain aggregates multiple advertiser accounts; primary verified advertiser: "Powerlook Apparels Pvt ltd" (Verified).
  • Sample creatives: "-54% Buy Men's Blue Micro Checked…" (discount-led Search/Shopping), product-image Shopping ads.
  • Formats: Search + Shopping (discount-led messaging dominant).

Interpretation

  • Powerlook maintains a continuous, multi-channel paid engine — Meta for brand/community/creator Reels and Google for high-intent Search/Shopping.
  • Discount-led creative ("-54%", "New Arrivals", "COD Available") confirms a value/urgency-driven acquisition model.
  • Creator/influencer amplification is active (multiple tagged posts in Meta Library) — a deliberate community-marketing pillar.

Estimated Spend (see business-analysis.md §18)

  • Meta: ₹15–40 Lakh/mo · Google: ₹10–30 Lakh/mo · Influencer: ₹5–15 Lakh/mo · Total ≈ ₹30–85 Lakh/mo (~$36K–$102K).
  • Methodology: observable ad counts × India fashion-category CPM/CPC benchmarks. Ranges, not precise figures.
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