Meta Ads Library — Captures
Meta Ads Library — Indinoor Findings
Date captured: 2026-08-24 URL: https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=IN&q=Indinoor&media_types=all
Active ad volume
- ~90 results returned for keyword "Indinoor" (active ads, India).
- Ads are run by advertiser page Indinoorjewellery ("Indinoor: Where traditions meet timeless style.").
- A subset of ads are co-branded with shanayakapoor02 (Shanaya Kapoor) — e.g. Library ID 1416607533657841: "This is what happens when you've grown up obsessed with Bollywood… That's exactly why I started @indinoorjewellery."
Sample active ads (started 17 Aug 2026)
| Library ID | Started | Platforms | Creative |
|---|---|---|---|
| 1797305184817385 | 17 Aug 2026 | 3 ads (FB/IG/WA) | Video |
| 1060521869716123 | 17 Aug 2026 | — | "Indinoor – Modern & Traditional Ethnic Jewellery Online", Shop now → indinoor.in |
| 1416607533657841 | 17 Aug 2026 | — | Shanaya Kapoor founder-story video |
| 1368636812082066 | 17 Aug 2026 | 3 ads | Video |
Observations
- Heavy, multi-variant video-led push concentrated around mid-August 2026 (festive/ Rakhi–Onam–Diwali run-up).
- Celebrity-led founder narrative (Shanaya Kapoor) is the central creative hook.
- Ads direct to indinoor.in and to marketplace listings.
- Google Ads Transparency not separately verified this session; organic search presence (blogs, SEO) indicates paid search is plausible but unconfirmed.
Estimated Meta spend (methodology)
~90 active creatives, clustered launch started 17 Aug 2026, across Facebook/Instagram/WhatsApp. A live D2C fashion-jewellery ad set in India typically burns ₹300–₹1,500/day per active creative at scale; with a celebrity-driven festive push the blended daily burn is likely higher. => Estimated Meta (IG/FB/WA) spend: ₹3,00,000 – ₹8,00,000 per month (₹10,000–₹26,000/day), [Medium confidence] range derived from ad count × typical CPM/CPM-cost, not from disclosed figures. Google Ads: not verified — treat as unknown/likely-present. Influencer: Shanaya Kapoor is a co-creator (equity/long-term deal), so a large portion of "influencer" value is non-cash brand partnership rather than per-post spend.