Enchant Home — E-Commerce Business Analysis

Prepared 17 August 2026. All data collected fresh from the live site, sitemap, public ad libraries, and web search. Confidence levels noted in [brackets].


1. Company Basics

FieldDetail
Company NameEnchant Home (brand of Enchant Home India)
Websitehttps://enchanthome.in/
Domainenchanthome.in
IndustryHome Textiles / Soft Furnishings (Bedding & Bath Linen)
Sub-categoryD2C home essentials — bedsheets, pillow covers, towels, bathrobes, comforters, customized gifting
FoundedNot publicly disclosed on the site [Low confidence]
FoundersNot disclosed on the site. A LinkedIn profile (Ramendra Chakraborty) lists "CEO at Enchant" — unverified as the founder/owner [Low confidence]
HeadquartersIchalkaranji, Maharashtra, India (manufacturing facility per product descriptions)
Company TypePrivate D2C brand + B2B (hotel linen, corporate gifting) + marketplace seller
Emailsupport@enchanthome.in (from contact & footer)
Tagline / Positioning"Premium Bedding & Bath Linen" / "Stay Elegant. Stay Enchanted." — factory-direct home linen, everyday comfort

2. What Is Enchant Home?

Enchant Home is an Indian D2C home-textile brand selling premium bedding and bath linen — bedsheets, pillow covers, comforters/dohars, bath towels, waffle bathrobes, hand towels, bath mats and duvet covers — directly to consumers through its Shopify store (enchanthome.in) and on Amazon India. The brand positions itself on "factory-direct" pricing, claiming it manufactures its own products at a facility in Ichalkaranji, Maharashtra (one of India's largest power-loom/textile clusters), so customers "get factory-direct pricing, not a marketplace markup."

Beyond the consumer store, Enchant Home runs two B2B lines from dedicated site pages: Hotel Linens (bedding, towels, pillows, mattress protectors for the hospitality industry) and Customized Corporate & Wedding Gifting (embroidered towels, bathrobes, pillow covers and curated hampers). A large "Customize" program lets buyers personalize bedsheets, fitted sheets, duvet covers, comforters and pillow covers with names, initials or logos. The catalog is broad (387 live products / 40 collections) but skews toward value and mid-price cotton and microfiber basics rather than luxury.


3. Founding Journey & Timeline

The site's About page is deliberately thin — it states only "Founded with a vision to redefine comfort and elegance in every household" and gives no year, founder name, or milestone history. A Crunchbase profile exists (company type: For Profit) but lists no founding date or funding. No dated timeline could be verified from public sources.

YearMilestoneSource / Confidence
Not disclosedBrand founded (likely post-2015 given Shopify + modern stack)[Low confidence] — no public date found
N/ALaunched D2C Shopify store (enchanthome.in)Observed live [High confidence]
N/ALaunched Amazon.in StoreObserved [High confidence]
N/AAdded Hotel Linen + Corporate Gifting verticalsSite pages [High confidence]
N/AActive Meta ads (~56 running) by mid-2026Meta Ads Library [High confidence]

No awards, funding rounds, or founder-media milestones were found.


4. Geographic Presence

AspectDetail
HQ / ManufacturingIchalkaranji, Maharashtra, India
Primary MarketIndia (site is en-IN, prices in INR, ships pan-India)
Physical LocationsNone found — no retail stores or experience centres listed. Pure D2C + B2B [High confidence]
Online ReachPan-India via enchanthome.in + Amazon.in; "same-day dispatch" claimed
InternationalNot observed — India-only positioning [Medium confidence]

5. Customer Type

SegmentDetails
PrimaryIndian homeowners / renters buying everyday bedding & bath linen online; value-to-mid buyers
SecondaryNew-home / festival shoppers (Festive, Winter, Diwali, Griha Pravesh, Valentine's collections; gifting guides on blog)
B2B / InstitutionalHotels (bedding, towels, mattress protectors), corporates (bulk branded gifting), wedding planners
GiftingExplicit "Customized Gifting" vertical — weddings, corporates, hotels, special occasions
DemographicsPredominantly mobile, India-based (see CrUX §5a); language mix suggests pan-India Hindi/English audience

5a. Audience Device Composition (CrUX Form Factors)

Data source: Chrome User Experience Report (CrUX Vis), origin https://enchanthome.in, latest period 2026-07-19 → 2026-08-15.

Device Split Overview

MetricValue
Latest Period2026-07-19 – 2026-08-15
Phone100.0%
Desktop0.0%
Tablet0.0%
Mobile:Desktop RatioN/A (desktop below reporting threshold)
Primary DevicePhone

Recent Trend (8 most recent data points)

PeriodPhoneDesktopTablet
2026-03-22 – 2026-04-18100%0%0%
2026-03-29 – 2026-04-25100%0%0%
2026-04-05 – 2026-05-02100%0%0%
2026-05-10 – 2026-06-06100%0%0%
2026-05-17 – 2026-06-13100%0%0%
2026-05-24 – 2026-06-20100%0%0%
2026-06-07 – 2026-07-04100%0%0%
2026-07-19 – 2026-08-15100%0%0%

(Many intermediate weeks returned "No data available" in CrUX — the origin sits near the reporting threshold. Where data exists, it is uniformly 100% phone. The last data point's date matches the chart heading, so the extract is fresh, not stale.)

Key Findings

  1. Dominant device: Phone, 100% of measurable page loads.
  2. Desktop share: Effectively nil — desktop and tablet are below the CrUX reporting threshold, meaning very few desktop users reach the threshold for inclusion.
  3. B2B signal: The near-absence of desktop traffic is unusual for a brand that sells to hotels and corporates (typically desktop/B2B buyers). It suggests the B2B enquiry flow is either low-volume or that B2B buyers also browse on mobile, OR that desktop traffic is simply too small to be reported.
  4. Tablet: 0% — negligible, as expected for this category.
  5. Implication: The store is overwhelmingly a mobile-commerce property. Mobile UX, page speed, thumb-friendly CTAs, and mobile ad formats (the brand is already running Meta ads to Amazon) must be the priority. Desktop experience, while serviceable, is not where the audience lives.

Interpretation Guide

>70% mobile — confirmed. This is a consumer, mobile-first audience. Treat mobile as the primary surface for every optimization.

6. Founders & Team

FieldDetail
FoundersNot disclosed on the website or in public profiles [Low confidence]
Founder BackgroundUnknown. One LinkedIn listing (Ramendra Chakraborty, "CEO at Enchant") could not be confirmed as owner/founder [Low confidence]
Employee CountNot disclosed. LinkedIn company page shows ~2,048 followers but no headcount [Low confidence]
Hiring ActivityNo careers/hiring page exists (checked /pages/careers, /pages/hiring, /pages/jobs, /careers — all 404). No public open roles found

7. Revenue & Financials

AspectDetail
Revenue (exact)Not publicly disclosed
Estimated RevenueNot estimated — no reliable traffic/financial proxy available (see §16 traffic caveat) [Low confidence]
Revenue GrowthNot disclosed
E-commerce Revenue ShareD2C site + Amazon + B2B (hotel/gifting). Split unknown [Low confidence]
Funding StatusNo funding round, investor, or authorised-capital data found. Appears bootstrapped/self-funded [Medium confidence]
Authorized CapitalNot publicly available

8. Business Model

StreamDescription
D2C Web (enchanthome.in)Core retail — 387 SKUs sold at factory-direct prices; COD + UPI/cards/netbanking
Marketplace (Amazon.in)Branded Amazon Store; ads drive traffic there; leverages Amazon fulfilment/reach
B2B — Hotel LinenBulk bedding, towels, pillows, mattress protectors for hospitality; 300/210 TC percale & satin options
B2B — Corporate & Wedding GiftingBespoke embroidered/logo linen, hampers; enquiry-led
CustomizationMade-to-order personalized bedsheets, fitted sheets, duvet covers, comforters, pillow covers
Content/SEOActive blog (30+ posts) driving organic search for bedding-education keywords

9. Manufacturer or Reseller?

Manufacturer (own brand). Product descriptions explicitly state: "We manufacture this towel ourselves at our facility in Ichalkaranji, Maharashtra, so you get factory-direct pricing, not a marketplace markup." The Hotel Linen page echoes this: "Every bed sheet we manufacture is crafted with care." A third-party textile directory (textileinfomedia.com) also lists Enchant Home India as a "manufacturer and wholesaler" based in Ichalkaranji. Vendor field on all 386 products = "Enchant Home," and ~64 of 386 product descriptions reference manufacturing/factory — confirming a vertically integrated, owned-brand model rather than reselling.


10. Physical Store vs. Online Focus

ChannelEst. Revenue ShareDetails
D2C WebsiteLargest (unknown %)387 SKUs, full catalog, customization engine
MarketplacesSignificantAmazon.in Store active; Meta ads funnel to Amazon
Physical Stores0%No retail/experience stores found
B2B / InstitutionalMaterial (unknown %)Hotel Linen + Corporate Gifting verticals; enquiry-led

No store-level revenue split is public; the shares above are directional.


11. Price Tier

CategoryPrice Range (INR)Positioning
Pillow covers₹199 – ₹1,999Value–Mid
Bedsheets / bed covers₹699 – ₹11,200Value–Premium (Reversible Shaded Bed Covers top end)
Bath towels / hand towels₹199 – ₹799Value
Waffle bathrobes₹1,499 – ₹2,499Mid
Comforters (microfiber)₹1,999Mid
Pillows (bamboo/ultrasonic)₹2,798 (pack of 4)Mid
Customized giftingQuote-basedB2B

Overall: Mass-to-mid positioning. Across 396 priced variants: 25% under ₹500, 38% ₹500–999, 35% ₹1,000–1,999, and only ~2% above ₹2,000. The brand competes on accessible pricing with a "factory-direct" story, not on luxury. Median variant price ≈ ₹900.


12. Products & Categories — Full Catalog

40 collections (sitemap), 387 live products. Grouped:

#Category GroupCollectionsNotes
1Bedding (sheets, covers, duvet, bed-in-bag)6Single/Double/King bedsheets, bed covers, duvet covers
2Comforters / Dohars1 (+ blog content)200 GSM microfiber AC comforters
3Pillows & Pillow Covers5Basic, art-silk, embroidered, satin-stripe; bamboo/ultrasonic pillows
4Bath (towels, robes, waffle)7Waffle towels, terry towels, waffle/zipper bathrobes, hair-wrap
5Hand / Kitchen Towels5Waffle, jacquard, 650 GSM, kitchen
6Bath Mats1
7Seasonal / Merchandising4Best Seller, New Arrivals, Festive, Winter
8Customization6Custom bed sheet, fitted sheet, duvet, comforter, pillow covers

Total SKU Count: 387 (from sitemap_products_1.xml, 17 Aug 2026).

Hero / Best-Sellers (observed on homepage & tagged)

  • Satin Glory 200 TC Pure Cotton Bedsheet (Cream / Lavender / Multicolor) — ₹699–₹999
  • Customizable 200 GSM Microfiber AC Comforter (Beige-Coffee / Yellow-Grey) — ₹1,999
  • Satin Striped Pure Cotton Bedsheet (Aqua / White / Cream) — ₹753
  • Pure Cotton Waffle Bath Robe (White) — Mid tier
  • Pure Cotton Waffle Bath Towel (Sage Green and printed variants) — value tier, tagged "bestseller"
  • Reversible Shaded Bed Covers (Double Bed) — ₹11,200 (premium hero)

(Ratings/review counts were not extracted at scale; Judge.me review widgets are present site-wide but per-product scores were not enumerated in this pass.)


13. Product-Market Fit Signals

SignalEvidence
Clear value prop"Factory-direct pricing, not a marketplace markup" resonates with price-sensitive Indian buyers
Broad catalog depth387 SKUs across all bedroom/bath basics — one-stop home-linen shop
Customization moat6 dedicated custom collections + B2B gifting — hard for marketplaces to replicate
Active demand-gen~56 live Meta ads (Jul–Aug 2026) driving to site + Amazon
Content engine30+ SEO blog posts on bedding education (thread count, GSM, dohar vs comforter)
Mobile-first audience100% phone traffic — matches a mass D2C linen buyer
Manufacturing controlOwn Ichalkaranji facility → margin control & quality consistency
Marketplace presenceAmazon Store live — extends reach beyond owned site

14. Major Catalog Gaps

GapOpportunityEffortImpactRealistic for Brand?
No quick-commerce (Blinkit/Zepto/Instamart) presenceCapture impulse/urgent linen buys; compete with generic home brands on 10-min deliveryMediumHighYes — fits a high-SKU, low-ASP, fast-moving category; natural for towels/robes
No live reviews/ratings surfaced in samplingSocial proof drives linen conversion (fit, softness, shrinkage). Judge.me is installed but per-product scores not prominentLowHighYes — config/merchandising only
Thin "About/Story" & no founder transparencyTrust & brand narrative weak vs. premium-positioned peers; hurts PR/B2B credibilityLowMediumYes — content effort
No physical experience/return touchpointLinen is tactile; a showroom or pop-up could lift AOV & reduce returnsHighMediumMaybe — capital intensive; B2B sampling may suffice
Limited premium/luxury tierOnly ~2% of SKUs >₹2k; little 300+TC, bamboo, or designer linen to grow AOVMediumMediumYes — leverages existing manufacturing
No subscription / replenishmentTowels/pillow covers are repeat-buy; a restock subscription would lift LTVMediumMediumYes — Shopify app available
No visible size/fit guide beyond one pageBed-size confusion drives returns; a unified size guide per category reduces frictionLowMediumYes
No loyalty / referral programRepeat-purchase category with no retention engine observedLowMediumYes
Niche: no curtains, rugs, decor beyond bath matsAdjacent home categories could raise basket sizeHighMediumMaybe — expands beyond core competency

Cosmetic-only suggestions excluded per methodology.


15. Reviews & Product Quality Signals

SourceSignal
Website ReviewsJudge.me review widget installed site-wide; individual product ratings not enumerated in this pass
Marketplace ReviewsAmazon.in Store live with multiple listings (e.g., pillow covers, bathrobes) — review volume not extracted
Quality Claims"Pure cotton," "anti-microbial," "quick-dry waffle," "200 TC / 300 TC," "600 GSM towels" stated; hotel-grade 300/210 TC percale & satin for B2B
Common PraiseNot directly extracted (no public review aggregation found)
Common ComplaintsNot found in this pass

No third-party review site (Trustpilot, etc.) was located for the brand.


16. Digital Channel Presence & Stats

PlatformPresenceDetails
D2C Websiteenchanthome.in — Shopify, 387 SKUs, theme #146257543398
AmazonStore: amazon.in/stores/EnchantHome/.../BA8C4111-3DD0-4C53-866E-6EC53DBF37CE (full page ID captured); Meta ads funnel here
FlipkartNo brand store found in search
Myntra⚠️A Myntra listing for "Enchant Home" pillow covers appeared in search (seller: Enchant Home India) — possible marketplace presence, not confirmed as owned store
MeeshoNot found
Blinkit (Quick Commerce)No listings / badges found
Zepto (Quick Commerce)No listings / badges found
Swiggy Instamart (Quick Commerce)No listings / badges found
BigBasketNot found
Mobile AppNo iOS/Android app found
YouTubeyoutube.com/@enchanthome — 8 videos (product/shopping reels), handle confirmed
Instagraminstagram.com/enchanthome_india/ — linked in footer (follower count behind login wall)
Facebookfacebook.com/enchanthome.india — linked in footer (count behind login wall)
X/Twittertwitter.com/@enchanthome — linked in footer
LinkedInlinkedin.com/company/enchant-home-india — ~2,048 followers
PinterestNot linked in footer; no brand board found
TikTokNot found

Website Tech Stack

ComponentTechnology
E-commerce PlatformShopify (powered-by: Shopify; shopify-complexity-score 169)
ThemeShopify theme ID 146257543398 (custom/Sense-family)
CDNShopify CDN (cdn.shopify.com) + Cloudflare (server: cloudflare, cf-cache-status DYNAMIC)
PaymentRazorpay/UPI (GPay, PhonePe, Paytm), cards, netbanking, COD (per product copy)
HostingGoogle Cloud (Shopify-managed, gcp-asia-southeast1)
SecurityCloudflare, HSTS, CSP, X-Frame-Options DENY
ReviewsJudge.me (judgeme-reviews.css present)
Other appsWishlist page, customization engine, blog (native Shopify)

Website Age / Last Redesign

Shopify store; copyright "© 2025 Enchant Home | Designed and Developed by Pixelpeeps." Theme assets dated 2025 (asset version timestamps 1736421656 ≈ Jan 2025). Last meaningful redesign ≈ 2025 [Medium confidence].

Traffic Estimation (Caveat)

External estimators (StatShow, WorthOfWeb) returned effectively no usable data for this domain — StatShow reported a meaningless "1 visitor/day" and an incorrect DNS record, a known artifact for Shopify stores on Shopify's IP ranges. Google Ads Transparency shows 0 Google Ads for the domain. This is a tooling limitation at this traffic tier, not evidence of low traffic — the brand clearly has real demand (387 SKUs, ~56 active Meta ads, live Amazon store, 2,048 LinkedIn followers). Accurate traffic would require first-party GA4. No monthly-visitor number is stated because none could be reliably derived.


17. Social Media Presence

PlatformHandle (actual URL)Follower CountNotes
Instagramhttps://www.instagram.com/enchanthome_india/(behind login wall)Footer link; profile exists
Facebookhttps://www.facebook.com/enchanthome.india(behind login wall)Footer link; page exists
X/Twitterhttps://twitter.com/@enchanthome(not retrieved)Footer link; handle format as given
LinkedInhttps://www.linkedin.com/company/enchant-home-india~2,048 followersConfirmed via search
YouTubehttps://www.youtube.com/@enchanthome(count not in DOM)8 videos; @enchanthome handle
TikTokNot found
PinterestNot linked

Follower counts for Instagram/Facebook/X/YouTube are left blank because the platforms served login walls or the count was not present in the accessible DOM. No handles were guessed; all listed URLs were extracted from the site footer or verified search.


18. Estimated Ad Spend

ChannelEst. Monthly SpendMethodology
Meta (Instagram/Facebook)₹1.5–4 lakh/mo [Low–Medium confidence]~56 active ads in Meta Ads Library (India), running since Jun–Jul 2026, mix of video + static, pointing to site & Amazon. At ~₹30–80 CPM and modest daily budgets for a catalog this size, a reasonable range is ₹50k–1.5L/week. Presented as a range; actual spend not disclosed.
Google Ads₹0Google Ads Transparency returned 0 ads for enchanthome.in — no Search/Display/PShopping activity observed
Amazon AdsNot determinableAmazon Store is active and Meta ads drive to it, implying possible Amazon Ads, but no public transparency tool; left blank
Influencer/CreatorNot determinableNo public influencer campaigns identified; left blank
Total Estimated~₹1.5–4 lakh/mo (Meta only)Meta is the only observable paid channel

Methodology: Meta Ads Library is publicly accessible and showed ~56 active ads for "Enchant Home" in India (captured 17 Aug 2026). Google Ads Transparency (adstransparency.google.com) showed 0 ads. Spend figures are inferred from ad volume, not from any disclosed budget.


19. Competitors

Direct Competitors (same D2C home-linen model)

CompetitorOverlap Area
Home Centre (homecentre.in)Bedding, bath, full home-furnishing; larger brand, omnichannel
Boutique/regional D2C linen brands (e.g., SootiSyahi, Ambiya-style cotton-bedding sellers)Pure-cotton printed bedsheets, handblock/Satin prints
Amazon/Myntra private & marketplace linen sellersSame SKUs resold; price competition
Spunk / The White Window / Portico (mid-premium home)Premium bedding & bath

Tertiary / Adjacent

CompetitorOverlap Area
Flipkart/Meesho generic home sellersValue towel/sheet volume
Hotel-supplier wholesalers (textileinfomedia listings)B2B hotel linen
Quick-commerce home brands (Blinkit/Zepto house brands)Impulse towel/bath buys (gap for Enchant Home)

20. Market Position

AspectPosition
SegmentValue-to-mid D2C home linen, India
RankNiche/long-tail — not a top-5 Indian home-furnishing brand [Medium confidence]
DifferentiationFactory-direct (own Ichalkaranji manufacturing) + deep customization + B2B gifting
Market ShareNot disclosed / not estimable
Brand Perception"Premium-looking but affordable," "Stay Elegant. Stay Enchanted" — accessible luxury tone

21. Key Differentiators

  1. Vertically integrated manufacturing — owns a facility in Ichalkaranji, claims factory-direct pricing and margin control.
  2. Deep customization engine — 6 custom collections (bedsheets, fitted sheets, duvets, comforters, pillow covers) plus logo/embroidery for gifting.
  3. B2B dual-engine — dedicated Hotel Linen and Corporate/Wedding Gifting verticals with bulk & bespoke options.
  4. Broad everyday catalog — 387 SKUs covering the full bedroom-to-bathroom linen need.
  5. Content-led SEO — 30+ educational blog posts capturing bedding-intent search.
  6. Omnichannel reach — owned D2C + Amazon Store + active paid social.

22. Category Tailwinds

TrendImpact on Enchant Home
Rising Indian D2C home-furnishing adoptionExpands addressable market for factory-direct linen
"Make in India" / local manufacturing preferenceSupports its Ichalkaranji story & margin
Festival & wedding gifting demandFeeds the Customized Gifting vertical (Diwali, Griha Pravesh, Valentine's content already produced)
Mobile-first shoppingAligns with its 100% phone audience
Quick-commerce expectation for essentialsThreat + opportunity — absent today, but towels/robes fit 10-min delivery
Hotel/rental hospitality growthB2B hotel-linen demand tailwind

23. PR Mentions, Awards & Collaborations

TypeDetails
AwardsNone found
Press CoverageNone found in this pass
CollaborationsNone found (B2B hotel/corporate clients implied, not publicized)
Founder MediaNone found

No public awards/collaborations were discovered.


24. Hiring Activity

DetailInfo
Open PositionsNone found — no careers/hiring page exists (all URL variants 404)
Departments HiringNot disclosed
Office LocationsIchalkaranji, Maharashtra (HQ/manufacturing) implied; no corporate office disclosed
Growth SignalsActive advertising + Amazon expansion suggest a growing, lean team; headcount unknown

25. SWOT Summary

PositiveNegative
InternalVertically integrated manufacturing (margin/quality control); 387-SKU catalog; strong customization & B2B moat; active paid acquisition; clean mobile Shopify stackNo founder/team transparency; thin About story; no visible reviews/social proof surfaced; no loyalty/subscription; limited premium tier; no quick-commerce
ExternalGrowing Indian D2C home-linen market; "Make in India" tailwind; festival/gifting demand; mobile-first audience fitIntense price competition from marketplaces & quick-commerce house brands; no quick-commerce presence; dependent on Meta for paid growth (0 Google Ads); low brand awareness vs. Home Centre/Portico

26. Citations

  • https://enchanthome.in/ — homepage, navigation, hero, catalog, social links, newsletter [tech stack, catalog, social URLs]
  • https://enchanthome.in/sitemap_products_1.xml — 387 product URLs (SKU count) [catalog size]
  • https://enchanthome.in/sitemap_collections_1.xml — 40 collections [catalog structure]
  • https://enchanthome.in/sitemap_pages_1.xml — about-us, contact, return-policy, shipping-policy, terms, hotel-linens, corporate-gifting, customize, size-guide [pages]
  • https://enchanthome.in/sitemap_blogs_1.xml — 30+ blog posts [content engine]
  • https://enchanthome.in/pages/about-us — brand story (no founding year/founder) [company basics]
  • https://enchanthome.in/pages/contact — email support@enchanthome.in, phone +91-9175919 598 [contact]
  • https://enchanthome.in/pages/corporate-gifting — bespoke gifting vertical [B2B]
  • https://enchanthome.in/pages/hotel-linens — hotel linen B2B, 300/210 TC percale & satin, manufacturing claim [B2B, manufacturer]
  • https://enchanthome.in/pages/return-policy — 7-day returns, COD, free replacement for defects [policy]
  • https://enchanthome.in/products/...json (Shopify Product API) — vendor "Enchant Home", prices, manufacturing copy ("facility in Ichalkaranji"), 386 products parsed [pricing, manufacturer, SKU]
  • https://www.facebook.com/ads/library/?q=Enchant%20Home&country=IN — ~56 active ads (Jul–Aug 2026) to site & Amazon [ad spend]
  • https://adstransparency.google.com/?domain=enchanthome.in — 0 Google Ads [ad spend]
  • https://www.amazon.in/stores/EnchantHome/EnchantHome/page/BA8C4111-3DD0-4C53-866E-6EC53DBF37CE — Amazon Store (full page ID) [marketplace]
  • https://www.youtube.com/@enchanthome — 8 videos [social]
  • https://www.linkedin.com/company/enchant-home-india — company page, ~2,048 followers [social, team]
  • https://www.crunchbase.com/organization/enchant-home — company profile (For Profit, support email, phone) [basics]
  • https://brandfetch.com/enchanthome.in — brand assets, "Led by Mr." (founder not named) [basics]
  • https://www.textileinfomedia.com/enchant-home-india — listed as manufacturer & wholesaler, Ichalkaranji [manufacturer corroboration]
  • https://cruxvis.withgoogle.com/#/ — CrUX form factors, origin enchanthome.in, 100% phone (2026-07-19→08-15) [device split]
  • https://www.statshow.com/www/enchanthome.in — traffic estimator (returned no usable data; Shopify artifact) [traffic caveat]
  • https://www.worthofweb.com/website-value/enchanthome.in/ — traffic estimator (no data returned) [traffic caveat]

Note: tool names (curl, browser, search backend) are omitted per methodology; only source URLs and the data taken from each are listed. Social follower counts and some review data were unavailable behind login walls and are left blank rather than estimated.