Meta Ads Library & Google Ads Transparency — Findings

Captured 17 August 2026.

Meta Ads Library (facebook.com/ads/library, Country: India, All ads)

  • Search term: "Enchant Home"
  • ~56 active ads returned (heading: "~56 results").
  • Ad run dates observed: 11 Jul 2026, 18 Jun 2026, 22 Jul 2026, and others through Aug 2026.
  • Advertiser account: enchanthome.in (Page ID not separately extracted; ads run on the brand's own page).
  • Platforms: Facebook + Instagram (per library "Platforms" field).
  • Creative types observed: video (product reels for bathrobes, bath towels) and static/image (brand D2C ad).
  • Destination mix:
    • Direct to enchanthome.in ("Shop premium bedding, bath linen… Shop Now")
    • Direct to Amazon.in product/listing URLs (e.g., Printed Waffle Bathrobes "Now on Amazon", Waffle Bath Towel → amazon.in)
  • Implication: Meta is the brand's primary paid-acquisition channel, and it is used to drive both the owned store and the Amazon Store.

Google Ads Transparency (adstransparency.google.com, domain=enchanthome.in, region=IN)

  • Result: "0 ads" / "No ads found."
  • The domain note states: "This domain includes results for multiple advertiser accounts with ads pointing to this domain. You can filter by individual advertiser below." — yet 0 ads are shown.
  • Implication: No observable Google Search/Display/Shopping/PYouTube activity for the brand. All paid search/display appears absent; growth is Meta-led.

Estimated Spend

  • Meta: ~₹1.5–4 lakh/month (inferred from ~56 active ads, video + static, India; not a disclosed figure). See business-analysis.md §18 for methodology.
  • Google Ads: ₹0 (confirmed 0 ads).
  • Amazon Ads / Influencer: not determinable from public tools — left blank.

Caveats

  • Meta Ads Library is publicly accessible without login (captured directly).
  • Spend figures are inferred from ad volume, not from any disclosed budget, and are presented as a range with stated methodology.
  • No screenshots were saved (text/DOM extraction used); the "~56 results" count and sample ad copy are from the live library page.