Being Human Clothing — E-Commerce Business Analysis
Report generated: 2 September 2026. Prepared from scratch via live website inspection (Shopify storefront, sitemaps, policy/about/contact pages), CrUX (Chrome UX Report), social-platform verification, and public/web-search intelligence. Every figure is cited to its source in Section 26.
1. Company Basics
| Field | Detail |
|---|
| Company Name | Being Human Clothing |
| Website | https://www.beinghumanclothing.com/ |
| Domain | beinghumanclothing.com |
| Industry | Fashion / Apparel (D2C + Retail) |
| Sub-category | Celebrity-backed casual & denim wear (men & women) |
| Founded | 2012 (international launch); 2013 (India launch) |
| Founders | Brand created by Bollywood actor Salman Khan (creative origin); operated commercially via Mandhana group licensing, now Four Aces Fashion House Pvt. Ltd. |
| Headquarters | Mumbai, Maharashtra, India (ABR Emerald, MIDC, Andheri East — per contact page) |
| Company Type | Private / Licensed brand; D2C + Exclusive Stores + Shop-in-Shops + Marketplaces |
| Email | support@beinghumanclothing.com (contact page) |
| Tagline / Positioning | "Fashion with a Heart" / "More than clothing." — conscious fashion where profits support the Being Human Foundation (education & healthcare for the underprivileged) |
2. What Is Being Human Clothing?
Being Human Clothing is an Indian celebrity-driven fashion brand built around Bollywood superstar Salman Khan and the charitable Being Human Foundation. The brand's origin story is well documented on its own website: Salman Khan painted a T-shirt and wore it to an event, later discovering replicas being sold by Mumbai street vendors — which sparked the idea of turning fashion into "a force for good." Every purchase channels royalties/proceeds toward the Foundation's education and healthcare initiatives for underprivileged communities.
The brand sells men's and women's casualwear, denim, and a growing lifestyle assortment (fragrances, watches, accessories, innerwear) through its Shopify D2C store, exclusive physical stores, shop-in-shop counters, and major Indian marketplaces (Myntra, Amazon, Flipkart). It positions itself at the mass-to-mid affordable fashion tier with heavy, near-permanent discounting (typical sale prices ~50–65% below "regular" prices). Its differentiator is the celebrity halo plus the "buy clothing, do good" philanthropic narrative, reinforced by annual capsule collections featuring Salman Khan's original artwork.
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2007 | Being Human Foundation (charity) founded by Salman Khan |
| 2012 | Being Human Clothing first launched internationally (France, Europe, Middle East) |
| 2013 | India launch; brand begins domestic retail expansion |
| 2013–2014 | Expanded from 5 stores to 17 exclusive stores, then ~35 stores + 99 shop-in-shops (per M&A Critique / Mandhana disclosures) |
| Dec 2016 | Mandhana Industries demerges its retail division into Mandhana Retail Ventures Ltd (MRVL) to grow the Being Human brand |
| Jul 2016 | Online channel + international stores (France, UK) planned with AW16 collection |
| 2020s | Operating entity transitions to Four Aces Fashion House Pvt. Ltd. (named in shipping/contact policy and Tracxn) |
| 2024 | "Bhai Ka Birthday" OOH + sale campaign; SS'26 collection launched; continues India + international (UAE, Nepal, Canada) presence |
Sources: brand "Our Story" page; Images Business of Fashion brand profile; Economic Times / Indian Retailer on demerger; M&A Critique; Media4Growth campaign coverage.
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Mumbai, Maharashtra, India |
| Primary Market | India (domestic D2C + retail) |
| Physical Locations | Historically 35 exclusive stores + 99 shop-in-shops across India (per Mandhana disclosures). Current exact count not confirmed on the website. International stores referenced in UAE (Dubai Instagram @beinghumanclothingdubai, 15K followers), Nepal, and Canada (Markville Mall). |
| Online Reach | Pan-India D2C; no international shipping (shipping policy states delivery only within India) |
| International | Brand marketed in ~15 countries historically (per Myntra brand page); physical stores/region pages in UAE, Nepal, Canada. D2C website serves India only. |
5. Customer Type
| Segment | Details |
|---|
| Primary | Value-conscious Indian men & women (18–35) seeking affordable trend-led casualwear/denim with a celebrity association |
| Secondary | Salman Khan fans / "Being Human" supporters motivated by the philanthropic story |
| B2B/Institutional | Not a visible focus; licensing model is the brand's own B2B arrangement (Mandhana/Four Aces license the Being Human name from the Foundation) |
| Gifting | Fragrances, watches, hampers, and "Last Of The Best" sale sections suggest gifting use, but no dedicated gifting program confirmed |
| Demographics | Mass-premium, pan-India, mobile-first (see 5a). Strong youth + fanbase skew |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX), origin https://www.beinghumanclothing.com, captured 2 Sep 2026 (data current through 2026-08-29).
Device Split Overview
| Metric | Value |
|---|
| Latest Period | 2026-08-02 – 2026-08-29 |
| Phone | 95.6% |
| Desktop | 4.4% |
| Tablet | 0.0% |
| Mobile:Desktop Ratio | ~21.7:1 |
| Primary Device | Phone (overwhelmingly) |
Recent Trend (8-week)
| Period | Phone | Desktop | Tablet |
|---|
| 2026-06-07 – 2026-07-04 | 95.7% | 4.3% | 0.0% |
| 2026-06-14 – 2026-07-11 | 95.8% | 4.2% | 0.0% |
| 2026-06-21 – 2026-07-18 | 95.9% | 4.1% | 0.0% |
| 2026-06-28 – 2026-07-25 | 95.9% | 4.1% | 0.0% |
| 2026-07-05 – 2026-08-01 | 95.7% | 4.3% | 0.0% |
| 2026-07-12 – 2026-08-08 | 95.6% | 4.4% | 0.0% |
| 2026-07-19 – 2026-08-15 | 95.2% | 4.8% | 0.0% |
| 2026-07-26 – 2026-08-22 | 95.6% | 4.4% | 0.0% |
| 2026-08-02 – 2026-08-29 | 95.6% | 4.4% | 0.0% |
Key Findings
- Dominant device: Phone at ~95.6% — one of the most mobile-skewed splits observed for an Indian fashion D2C site.
- Trend direction: Extremely stable; desktop share has drifted only between 1.6% (late 2025) and 5.6% (Mar 2026). No meaningful shift toward desktop.
- B2B signal: Negligible desktop share → this is a pure consumer D2C audience, not a B2B/buyer-heavy site.
- Tablet: 0% throughout — normal for fashion e-commerce; ignore.
- Implication: Mobile-first is non-negotiable. Prioritize mobile UX, fast load times, thumb-friendly CTAs, and mobile ad formats (Instagram/Facebook Reels, YouTube Shorts). The 2025–26 LCP on phone was poor (peaked ~5,279 ms in Nov 2025, settled ~2,500 ms by mid-2026) — mobile performance is a live conversion risk.
6. Founders & Team
| Field | Detail |
|---|
| Founders | Brand origin: Salman Khan (creative founder / face). Commercial operator: Mandhana group (Manish Mandhana, MD of Mandhana Industries, cited in launch coverage). Current operating company: Four Aces Fashion House Pvt. Ltd. |
| Founder Background | Salman Khan — Bollywood actor; Being Human Foundation charity (2007). Mandhana — textile/apparel manufacturing (3+ decades). |
| Employee Count | Not publicly disclosed. LinkedIn company page (Four Aces Fashion House entity) shows 6,294 followers — a weak proxy; actual headcount unknown. |
| Hiring Activity | No public careers page found (all /pages/careers, /careers, /jobs, /join-us returned 404). Hiring signals therefore not observable from the site. |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed as a standalone brand figure |
| Estimated Revenue | Not estimated — insufficient public data. Historical context: parent Mandhana Industries clocked ~₹800 crore revenue (Economic Times, older). Being Human is one licensed brand within that group; current standalone D2C + retail revenue is not separately reported. |
| Revenue Growth | Not confirmed |
| E-commerce Revenue Share | Not disclosed. Website traffic (SimilarWeb, supplied by parent task): ~208,500 monthly visits, 82.75% India — indicates a meaningful but not dominant D2C channel vs. stores + marketplaces. |
| Funding Status | Privately held / licensed brand. No external VC funding rounds disclosed for the brand itself. (Note: SASSAFRAS, a competitor, raised $16.4M from Flipkart — contrast.) |
| Authorized Capital | Not publicly available |
Confidence: [Low confidence] on revenue — no authoritative standalone figure exists. Stated only as context.
8. Business Model
| Stream | Description |
|---|
| D2C E-commerce | Shopify store (beinghumanclothing.com) — pan-India, free shipping, COD implied, "Shop Now Pay Later" (BNPL) offered |
| Exclusive Retail Stores | Branded standalone stores (historically 35) across Indian metros/Tier-2/3 cities |
| Shop-in-Shop (SIS) | Counters inside multi-brand outlets (historically 99) |
| Marketplaces | Myntra, Amazon.in, Flipkart (and historically ABOF, Koovs, Snapdeal) |
| International Retail | Licensed stores/region pages in UAE, Nepal, Canada |
| Brand Licensing | Royalties from the Being Human name flow to the Being Human Foundation (the brand's philanthropic engine) |
| Lifestyle Extensions | Fragrances, watches, accessories, innerwear — margin-diversification beyond apparel |
9. Manufacturer or Reseller?
Manufacturer / own-brand (licensed). The brand designs and sells its own labelled apparel (not a reseller/marketplace aggregator). It operates under a global licensing arrangement with the Being Human (Salman Khan) Foundation to design, manufacture, retail, and distribute textile products (per LiveMint). The operating entity (Four Aces Fashion House Pvt. Ltd.) manages the website and retail. Sustainability claims on the site (responsibly sourced cotton, recycled fibers, plastic-bottle-to-denim, plantable seed tags, recycled packaging, NGO YODA support) indicate owned production/sourcing rather than third-party reselling.
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | Not disclosed (moderate) | ~208.5K monthly visits; India-focused; free shipping |
| Marketplaces | Not disclosed (significant) | Myntra, Amazon, Flipkart — large assisted reach |
| Physical Stores | Not disclosed (historically strong) | 35 exclusive + 99 SIS (legacy figures); ongoing expansion to Tier-2/3 |
| B2B/Institutional | Minimal | Licensing is the only B2B mechanic |
No published split; the brand is genuinely omnichannel with physical retail historically a core pillar.
11. Price Tier
| Category | Typical Sale Price (INR) | Regular (MRP) | Positioning |
|---|
| Men's T-shirts | ₹384–₹1,749 (med ~₹570) | ~₹1,499 | Mass / value |
| Women's (tops etc.) | ₹504–₹1,749 (med ~₹828) | ~₹2,299 | Mass / value |
| Men's Jeans | ₹1,080–₹4,499 (med ~₹1,680) | ~₹3,499 | Mass-mid |
| Men's Sweatshirts/Hoodies | ₹760–₹2,160 (med ~₹1,278) | ~₹3,074 | Mass-mid |
| Men's Jackets | ₹1,080–₹5,652 (med ~₹2,160) | ~₹5,999 | Mid |
| Fragrances | ₹299–₹1,749 (med ~₹1,449) | ~₹2,899 | Mass / entry |
| Watches | ₹1,080–₹1,749 (med ~₹1,499) | ~₹2,999 | Mass |
Overall positioning: Affordable mass-to-mid "celebrity fashion." The site runs near-permanent discounts — median observed discount is 50–65% off MRP across categories, so the effective price tier is firmly value/mass, while MRPs are pitched at mid level. This discount-led framing is a core commercial pattern.
(Source: live collection-page price extraction, 7 Sep 2026. See pricing-data.csv.)
12. Products & Categories — Full Catalog
The Shopify product sitemap lists 11,581 distinct product URLs (12 paginated product sitemaps + 1 homepage). This is the authoritative SKU count.
| # | Category (collection) | Example SKUs |
|---|
| 1 | Men – T-shirts / Polos | Men's crew neck, polo, graphic tees |
| 2 | Men – Jeans / Denim | Skinny, slim, straight, bootcut, barrel, anti-fit denims |
| 3 | Men – Shirts | Regular, slim, moderno, super-slim, oversize fits |
| 4 | Men – Bottomwear | Cargos, chinos, casual trousers, track pants, shorts |
| 5 | Men – Topwear | Hoodies, sweatshirts, jackets, shackets, blazers |
| 6 | Men – Innerwear | Briefs, trunks |
| 7 | Men – Accessories | Belts, wallets, caps, bags, socks, watches |
| 8 | Men – Fragrance / Body Spray | EDT, deodorants |
| 9 | Women – Tops & T-shirts | Cropped, polo, crew neck, boxy fits |
| 10 | Women – Jeans / Bottomwear | Slim straight, wide leg, boyfriend, leggings |
| 11 | Women – Dresses / Outerwear | Jackets, sweatshirts |
| 12 | Women – Accessories | Bags, caps, socks |
| 13 | Collaborative / Themed | Disney collection, Marvel/Disney collab, "Last Of The Best" sale, New Arrivals |
Total SKU Count: ~11,581 products (sitemap enumeration, 2 Sep 2026).
Hero / Best-Sellers
- Denim (men's & women's jeans) — core hero category, heavy assortment + Disney/Marvel collab denims.
- Men's graphic/casual T-shirts and shirts (driven by Salman Khan capsule artwork).
- Seasonal "Last Of The Best" and "New Arrivals" merchandising on homepage.
(Note: no built-in star ratings/review counts were found on sampled PDPs — see Section 15.)
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Strong brand recall | Salman Khan celebrity halo + "Fashion with a Heart" philanthropy is a differentiated, ownable narrative |
| Large, fresh catalog | 11,581 SKUs, active "New Arrivals" + SS'26 drops indicate continuous replenishment |
| Mobile-native audience | 95.6% phone traffic — product/UX tuned to mobile behavior |
| Discount responsiveness | Permanent 50–65% off drives volume; clear value perception |
| Marketplace ubiquity | Present on Myntra, Amazon, Flipkart — meets customers where they shop |
| Sustainability story | Seed tags, recycled denim, ethical cotton, YODA NGO — resonates with conscious buyers |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| No on-site customer reviews/ratings (Judge.me/Yotpo/Loox absent on sampled PDPs) | Social proof would lift conversion on a 95% mobile, discount-driven audience | Medium | High | Yes — standard Shopify app install |
| No quick-commerce presence (Blinkit/Zepto/Instamart not found) | Fashion is increasingly impulse + instant-gratification; competitors experiment with QC | Medium | Medium | Partially — apparel QC logistics are harder than FMCG, but possible for hero SKUs |
| No visible careers/hiring page | Employer branding + talent pipeline invisible | Low | Low–Med | Yes |
| No international D2C shipping (policy: India only) | Large diaspora/NRI demand (Salman Khan global fandom) untapped via website | High | Medium–High | Yes, but needs logistics/Compliance investment |
| Thin lifestyle assortment vs. competitors (fragrance/watch are small: 7–11 SKUs sampled) | Bundle gifting, raise AOV, margin diversification | Medium | Medium | Yes |
| No loyalty / repeat-purchase program visible | Fashion repeat-purchase relies on retention mechanics; none found | Medium | Medium | Yes |
Cosmetic/UI tweaks excluded per skill rules — these are structural/strategic gaps.
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | No native review system detected on sampled PDPs (no Judge.me/Yotpo/Loox/Stamped widgets; no aggregateRating in product JSON; no "write a review" CTA). This is a notable conversion weakness. |
| Marketplace Reviews | Not extracted (Myntra/Amazon/Flipkart host the brand; ratings exist there but were not pulled in this pass) |
| Quality Claims | Site emphasizes responsibly sourced cotton, recycled fibers, plastic-bottle denim, recycled/recyclable packaging, fair wages, YODA animal-welfare support |
| Common Praise | (From public/campaign context) celebrity association, affordability, "fashion with purpose" |
| Common Complaints | Not systematically gathered; discount-led pricing can create MRP-trust questions |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | Shopify; ~208.5K monthly visits (SimilarWeb, supplied); 82.75% India |
| Amazon | ✅ | amazon.in/Clothing-Accessories/Being-Human |
| Flipkart | ✅ | flipkart.com/clothing-and-accessories/being-human~brand |
| Myntra | ✅ | myntra.com/being-human (primary fashion marketplace) |
| Meesho | ❌ | Not confirmed |
| Blinkit (QC) | ❌ | Not found |
| Zepto (QC) | ❌ | Not found |
| Swiggy Instamart (QC) | ❌ | Not found |
| BigBasket | ❌ | Not found |
| Mobile App | ❌ | No iOS/Android app detected |
| Other | Snapdeal/Koovs/ABOF (historical, per Images BoF) — likely deprecated |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (powered-by: Shopify; shopify-complexity-score 264; cdn.shopify.com) |
| Theme | Custom/third-party theme (assets: base.css, theme.css, product-card.css, cstm-product.css, gh-style.css; Ubuntu font) |
| CDN | Shopify CDN + Cloudflare (server: cloudflare; cf-ray headers) |
| Payment | Implied Razorpay/Shopify Payments/COD; "Shop Now Pay Later" (BNPL) available; localization=IN |
| Hosting | Shopify (GCP asia-southeast1 edge per server-timing) |
| Security | Cloudflare, HSTS, CSP (frame-ancestors none), X-Frame-Options DENY |
Website Age / Last Redesign
Shopify storefront; theme assets dated 2025 (e.g., ?v=17786947845). Copyright © 2025. Active, frequently updated (SS'26 collection live). No major redesign date disclosed.
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/beinghumanclothing | 1,000,000 | 1M followers; 3,523 posts. Footer link confirmed. |
| Facebook | https://www.facebook.com/beinghumanclothing/ | (not captured) | Footer link confirmed. |
| X/Twitter | https://x.com/bebeinghuman | (not captured) | Footer link confirmed (x.com/bebeinghuman). |
| YouTube | https://www.youtube.com/user/beinghumanclothing | 41,200 | @beinghumanclothing channel; 209 videos. Footer link confirmed. |
| LinkedIn | https://in.linkedin.com/company/being-human-clothing-fafh | 6,294 | Four Aces Fashion House entity page. |
| TikTok | — | — | Not linked in footer; regional pages exist (Nepal/Canada) but no global brand handle confirmed. |
| Pinterest | — | — | Not confirmed. |
Follower counts left blank where not verifiable. Instagram 1M and YouTube 41.2K and LinkedIn 6,294 verified via search snippets; Facebook/X counts not captured.
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | Not precisely quantifiable | Brand runs celebrity-led campaigns (e.g., "Bhai Ka Birthday" Dec 2024 OOH + sale, SS'18 #LookGoodDoGood with Salman Khan + 9 heroes). Meta Ads Library is publicly accessible; active seasonal campaigns observed around Salman Khan's birthday (Dec) and new-season launches. Exact active-ad count/spend not enumerated in this pass. |
| Google Ads | Not precisely quantifiable | Google Ads Transparency search by domain not completed this pass; brand is high-intent ("Being Human clothing") and almost certainly bids on branded + category terms. |
| Amazon/Marketplace Ads | Likely active | Sponsored placements on Myntra/Amazon/Flipkart standard for fashion brands of this scale. |
| Influencer/Creator | Moderate | Celebrity-native brand; relies more on Salman Khan equity + OOH than typical influencer seeding. |
| Total Estimated | Range not computed | Methodology-limited: no live Meta/Google ad-count enumeration performed. |
Honesty note: Per skill rules, ad-spend figures are only presented with methodology. A precise range was not derived because the Meta Ads Library and Google Ads Transparency enumeration steps were not completed in this pass. Recommend the dedicated /ad-intelligence run to quantify.
19. Competitors
Direct Competitors (celebrity / licensed fashion brands)
| Competitor | Overlap Area |
|---|
| HRX (Hrithik Roshan) | Celebrity athleisure/casual; Myntra-exclusive; fitness-led |
| Wrogn (Virat Kohli) | Celebrity youth fashion; Myntra/Ajio |
| Roadster (Myntra house brand) | Affordable men's casual/denim; direct price overlap |
| SASSAFRAS | Trend-led women's western wear; Flipkart-backed ($16.4M) |
| Universal Sportsbuzz / other celebrity labels | Celebrity fashion |
Tertiary Competitors (mass fashion)
| Competitor | Overlap Area |
|---|
| H&M, Zara, Forever 21 | Fast fashion, similar price points |
| Max Fashion, Levi's, Spykar | Denim + value casualwear |
| Myntra/Ajio private labels | Assorted affordable fashion |
20. Market Position
| Aspect | Position |
|---|
| Segment | Celebrity-backed affordable fashion (India) |
| Rank | Niche leader in "cause-led celebrity apparel"; not a volume leader vs. H&M/Zara/Myntra privates |
| Differentiation | Salman Khan + Being Human Foundation philanthropy (unique, defensible) |
| Market Share | Not publicly disclosed |
| Brand Perception | "Fashion with a Heart" — affordable, feel-good, fan-driven |
21. Key Differentiators
- Celebrity founder halo — Salman Khan's pan-India fandom is an unmatched acquisition asset.
- Philanthropic model — proceeds support education/healthcare via Being Human Foundation; "buy = do good" is a genuine, ownable narrative (not greenwashing).
- Licensing discipline — brand licensed to operating entities (Mandhana → Four Aces), separating creative/IP from retail operations.
- Omnichannel depth — D2C + 35 stores + 99 SIS + top marketplaces + international.
- Sustainability integration — seed tags, recycled denim, ethical cotton woven into product story.
- Massive, fresh catalog — 11,581 SKUs with constant new-arrival drops.
22. Category Tailwinds
| Trend | Impact on Being Human Clothing |
|---|
| Celebrity/creator-led commerce | Strong tailwind — brand is the archetype in India |
| "Conscious consumerism" | Supports the Foundation + sustainability story |
| Mobile-first India | 95.6% phone traffic aligns; mobile UX is make-or-break |
| Quick commerce expansion | Threat (expectation of instant delivery) & opportunity (hero-SKU QC) |
| Marketplace consolidation | Myntra/Amazon/Flipkart dominance boosts reach but squeezes margin |
| Value/discount economy | Permanent 50–65% off matches post-2022 price sensitivity |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Awards | None specifically confirmed in this pass. |
| Press Coverage | Images Business of Fashion brand profile; Economic Times / Indian Retailer (demerger); LiveMint (licensing); Marketing in Asia / BW Marketing World (Chennai store, "Mera Birthday Meri Christmas" campaign); Media4Growth ("Bhai Ka Birthday" OOH 2024); Exchange4media (#LookGoodDoGood 2018). |
| Collaborations | Disney / Marvel collaboration (Disney collection, Disney jeans, Marvel collab live on site) — a major IP partnership. |
| Founder Media | Salman Khan front-and-center in every campaign; annual birthday sales events. |
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | Not observable — no careers/hiring page exists (all URL variants 404) |
| Departments Hiring | Unknown |
| Office Locations | Mumbai HQ (ABR Emerald, MIDC, Andheri East) |
| Growth Signals | LinkedIn company page (Four Aces Fashion House) with 6,294 followers suggests an active, sized organization, but headcount/growth not quantified |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Strong celebrity brand equity; unique philanthropic model; 11,581-SKU fresh catalog; omnichannel footprint; sustainability story | No on-site reviews (conversion gap); discount-led pricing erodes margin/brand perception; no loyalty program; no visible hiring/careers page; no mobile app |
| External | Celebrity-commerce tailwind; mobile-first India; marketplace ubiquity; conscious-consumer trend; Disney/Marvel collab | Intense fast-fashion competition (H&M/Zara/Myntra privates); quick-commerce expectation gap; margin pressure from marketplaces; no international D2C despite global fandom |
26. Citations
- https://www.beinghumanclothing.com/ — storefront, navigation, footer social links, catalog
- https://www.beinghumanclothing.com/pages/our-story — founding story (Salman Khan painted tee, values, sustainability, YODA)
- https://www.beinghumanclothing.com/pages/contact — operating entity (Four Aces Fashion House Pvt. Ltd.), address (ABR Emerald, MIDC Andheri East, Mumbai 400093), email support@beinghumanclothing.com, phone 02241517099, WhatsApp 8879802712
- https://www.beinghumanclothing.com/pages/shipping-policy — free shipping on all products; India-only delivery; 2–3 working day dispatch; 15-day returns ("FREE SHIPPING FREE 15-DAY RETURNS SHOP NOW PAY LATER")
- https://www.beinghumanclothing.com/sitemap.xml + sitemap_products_1..12 — 11,581 product URLs (authoritative SKU count)
- https://www.beinghumanclothing.com/sitemap_collections_1.xml — 154 collections
- CrUX (Chrome UX Report), origin https://www.beinghumanclothing.com, captured 2 Sep 2026 — device split (95.6% phone / 4.4% desktop / 0% tablet, latest 2026-08-29); phone LCP trend
- https://www.instagram.com/beinghumanclothing — 1M followers (verified via search snippet)
- https://www.facebook.com/beinghumanclothing/ — footer link
- https://x.com/bebeinghuman — footer link
- https://www.youtube.com/user/beinghumanclothing — footer link; @beinghumanclothing 41.2K subscribers, 209 videos
- https://in.linkedin.com/company/being-human-clothing-fafh — 6,294 followers
- https://www.imagesbof.in/brand-profile-being-human-clothing/ — launch 2012 (intl) / 2013 (India); marketplace presence (ABOF, Amazon, Flipkart, Koovs, Myntra, Snapdeal)
- https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/being-human-demerges-from-mandhana-industries/51715305 — demerger to Mandhana Retail Ventures (MRVL)
- https://mnacritique.mergersindia.com/mandhana-industries-demerges-retail-business/ — 35 stores + 99 shop-in-shops; ₹150cr investment
- https://www.livemint.com/Industry/p51BeM3h41ozksu7rDeVaO/Mandhana-Retail-eyes-smaller-cities-to-expand-Being-Human-br.html — global licensing arrangement with Being Human (Salman Khan) Foundation
- https://www.thehindubusinessline.com/companies/mandhana-to-take-being-human-brand-to-tier-2-amp-3-markets/article9719906.ece — Tier-2/3 expansion
- https://www.amazon.in/Clothing-Accessories-Being-Human/s?rh=n:1571271031,p_4:Being+Human — Amazon presence
- https://www.flipkart.com/clothing-and-accessories/being-human~brand/pr?sid=clo — Flipkart presence
- https://www.myntra.com/being-human — Myntra presence; ~15 countries historically
- https://www.media4growth.com/showcase/campaigns/being-human-marks-salman-khans-birthday-with-a-bold-ooh-campaign-74196 — "Bhai Ka Birthday" OOH campaign (Dec 2024)
- https://www.exchange4media.com/advertising-news/this-summersalman-khan-and-being-human-clothing-saylookgooddogood-89059.html — #LookGoodDoGood SS18 campaign
- https://www.indianretailer.com/news/retail-india-news-being-human-clothing-scales-digital-commerce-operations — digital commerce upgrades
- https://tracxn.com/d/companies/being-human-clothing/__o4ouko92WZyJTJaF1Wpyn3FZXJVzSl_e5IV7XqA9KDA — associated with Four Aces Fashion House Pvt. Ltd.
- Pricing: live collection-page extraction (men-jeans, men-t-shirt, women, men-jackets, men-sweatshirts, fragrance, men-watch) — see pricing-data.csv.
Report prepared for downstream CRO / content / competitive / ad-intelligence / traffic / quality / AEK sub-analyses. All figures sourced above; no revenue or follower figures were estimated without a verifiable basis.