Vieroots — E-Commerce Business Analysis
Prepared from a live audit of vieroots.com (Shopify storefront) plus public company-intelligence sources. All figures are sourced and dated; estimated values carry a confidence bracket.
1. Company Basics
| Field | Detail |
|---|
| Company Name | Vieroots Wellness Solutions Pvt Ltd |
| Website | https://vieroots.com |
| Domain | vieroots.com |
| Industry | Health & Wellness / Personalized Nutrition / Biohacking |
| Sub-category | Nutrigenomics, epigenetic lifestyle management, supplements, DNA testing |
| Founded | 2018 |
| Founders | Dr. Sajeev Nair (Co-Founder & Chairman) and Sajeev Panichadath Vengapally |
| Headquarters | Bengaluru, Karnataka (corporate office); Kochi, Kerala (operations/biohack centre) |
| Company Type | Private D2C health-tech startup (Shopify-powered storefront) |
| Email | info@vieroots.com |
| Phone | +91 79077 65165 |
| Tagline / Positioning | "Personalized Wellness Plan for Physical and Mental Health" / "Live Long and Stay Young" |
2. What Is Vieroots?
Vieroots is an Indian health-tech/D2C wellness brand built around epigenetic and nutrigenomic personalization. Rather than selling generic supplements, it pairs at-home DNA and metabolic testing (its flagship "Eplimo" program) with "precision nutrition" supplements, curated health stacks, and guided optimization programs (weight, gut, sleep, cognition, heart, etc.).
The brand's intellectual core is the 3M Protocol — Measure (genetic + lifestyle data), Monitor (tracked metrics), Manage (personalized strategy) — and a founder-led philosophy of "Human Performance Optimization (HPO)" popularized through Dr. Sajeev Nair's book The Making of a Superhuman.
Operationally it runs as a Shopify D2C store (30 active products, ₹695–₹45,400) supplemented by a practitioner/affiliate franchise model ("VieHub") and B2B channels (licensed practitioners, lifestyle coaches, corporate wellness). It is a seed-stage funded company with a stated ambition to "transform the lives of one billion people."
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2018 | Company founded in Bengaluru/Kochi by Dr. Sajeev Nair and Sajeev Panichadath Vengapally |
| 2019–2021 | Built the Eplimo epigenetic lifestyle-modification program; launched precision-nutrition supplement line |
| 2022–2023 | Raised seed funding (~$136K); expanded programs (Nutrigenome, Nutrifit, Nutrimind DNA plans); opened Kochi Biohack Centre |
| 2024 | Active content engine (blog, YouTube, World Biohack Summit 2025 promotion); Amazon India storefront launched |
| 2025 | "World Biohack Summit 2025" thought-leadership; multiple program tiers (Eplimo Basic/Advance/Pro); strong mobile traffic growth |
| 2026 (current) | 30-SKU D2C catalog, 99+ product reviews on site, 2.49K YouTube subs, ~96% mobile audience, multi-city physical presence (Bengaluru HQ + Kochi centre) |
Note: Exact internal milestones are inferred from public pages, blog dates, and company databases; treat month-level precision as approximate.
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Bengaluru, Karnataka — 301, 3rd Floor, Palms Square, 125 Brigade Rd, Ashok Nagar, Bengaluru 560025 |
| Operations / Biohack Centre | Kochi, Kerala — GD Bramma Gardens Corporate, Kundannoor, Maradu, Kochi 682304 |
| Primary Market | India (served pan-country via Shopify + ship-from-India) |
| Physical Locations | 2 confirmed offices/centres (Bengaluru corporate, Kochi biohack centre); "VieHub" franchise model is expanding physical wellness destinations |
| Online Reach | Pan-India D2C; also Amazon India storefront |
| International | No confirmed international shipping or localized storefront observed [Low confidence — not explicitly stated] |
5. Customer Type
| Segment | Details |
|---|
| Primary | Indian health-conscious consumers (25–55) interested in longevity, biohacking, preventive wellness, and personalized nutrition |
| Secondary | People managing lifestyle diseases (diabetes, heart risk, gut issues, stress/sleep) seeking science-backed supplementation |
| B2B / Institutional | Licensed practitioners, lifestyle coaches, VieHub franchisees, corporate wellness programs |
| Gifting | Bundles/stacks and the "Superhuman" book serve as giftable wellness products |
| Demographics | Skews mobile-first (96% phone traffic), India-English, middle-to-premium income (AOV implied ₹1.5K–₹20K+) |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX) via CrUX Vis, origin https://vieroots.com, latest period 2026-08-02 – 2026-08-29.
Device Split Overview
| Metric | Value |
|---|
| Latest Period | 2026-08-02 – 2026-08-29 |
| Phone | 96.2% |
| Desktop | 3.8% |
| Tablet | 0.0% |
| Mobile:Desktop Ratio | 25.3:1 |
| Primary Device | Phone (overwhelmingly) |
Recent Trend (8-week + full series)
| Period | Phone | Tablet | Desktop |
|---|
| 2025-11-02 – 2025-11-29 | 81.3% | 0.00% | 18.7% |
| 2025-12-07 – 2026-01-03 | 89.2% | 0.00% | 10.8% |
| 2026-01-04 – 2026-01-31 | 81.2% | 0.00% | 18.8% |
| 2026-02-01 – 2026-02-28 | 82.2% | 0.00% | 17.8% |
| 2026-03-01 – 2026-03-28 | 90.1% | 0.00% | 9.9% |
| 2026-04-05 – 2026-05-02 | 87.7% | 0.00% | 12.3% |
| 2026-05-03 – 2026-05-30 | 84.0% | 0.00% | 16.0% |
| 2026-06-07 – 2026-07-04 | 89.1% | 0.00% | 10.9% |
| 2026-06-21 – 2026-07-18 | 92.6% | 0.00% | 7.4% |
| 2026-06-28 – 2026-07-25 | 93.2% | 0.00% | 6.8% |
| 2026-07-05 – 2026-08-01 | 94.9% | 0.00% | 5.1% |
| 2026-07-12 – 2026-08-08 | 96.3% | 0.00% | 3.8% |
| 2026-07-19 – 2026-08-15 | 96.4% | 0.00% | 3.6% |
| 2026-07-26 – 2026-08-22 | 96.3% | 0.00% | 3.7% |
| 2026-08-02 – 2026-08-29 | 96.2% | 0.00% | 3.8% |
Key Findings
- Dominant device: Phone, at ~96% — among the most mobile-heavy D2C profiles observed.
- Trend direction: Mobile share rose sharply from ~81% (Nov 2025) to ~96% (Jul–Aug 2026) — a +15pp swing in roughly 9 months; desktop collapsed from ~19% to ~4%.
- B2B signal: Near-zero desktop share indicates this is a consumer, not B2B/practitioner-driven, web audience — despite the B2B franchise model, day-to-day traffic is everyday mobile shoppers.
- Tablet: Consistently 0% — irrelevant for this brand.
- Implication: The site must be flawless on mobile: thumb-friendly CTAs, fast load (note CrUX shows LCP "needs improvement" on phone), short checkout, and mobile-native ad formats (Instagram Reels, YouTube Shorts — which Vieroots already produces).
6. Founders & Team
| Field | Detail |
|---|
| Founders | Dr. Sajeev Nair (Chairman/face of brand), Sajeev Panichadath Vengapally |
| Founder Background | Dr. Nair is described as a biohacker, serial entrepreneur, and author of The Making of a Superhuman; claims "1M+ lives transformed, 6+ companies founded, 700+ businesses consulted, 5+ books authored." Leads Vieroots' Genomic Division. |
| Employee Count | LinkedIn lists 201–500 employees [Medium confidence — self-reported company page]; RocketReach estimates ~219 employees / $25M revenue (third-party, unverified) |
| Hiring Activity | No public careers page found (404). Growth is inferred from headcount range and multi-city expansion rather than live job listings. |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed |
| Estimated Revenue | Not reliably estimable from external tools. RocketReach (third-party, unverified) suggests ~$25M — treat as low-confidence. |
| Revenue Growth | Not disclosed |
| E-commerce Revenue Share | D2C Shopify store + Amazon India are the visible retail channels; programs (Eplimo/Nutrifit/Nutrimind) are higher-ticket and likely a major share |
| Funding Status | Seed stage — raised ~$136K [per Tracxn, Medium confidence] |
| Authorized Capital | Not publicly available |
Honesty note: External traffic/revenue estimators (StatShow, WorthOfWeb) return near-zero for this domain because it sits on Shopify's IP range (23.227.38.x) — a known undercount artifact, not evidence of low traffic. Real traffic/revenue requires first-party GA data.
8. Business Model
| Revenue Stream | Description |
|---|
| D2C Supplement Sales | Shopify store — single supplements (₹695–₹1,500) and curated stacks/bundles (₹1.7K–₹6.3K) |
| DNA / Epigenetic Programs | Eplimo (₹19.9K–₹45.4K), Nutrigenome Test (₹11.7K), Nutrifit/Nutrimind (₹14.9K each) — high-ticket, high-margin |
| Diagnostic Tests | Gut Microbiome Test (₹9.9K–₹20K) |
| Book / Content | The Making of a Superhuman (₹695) — top-of-funnel |
| Affiliate / Practitioner / VieHub | Franchise wellness centres, licensed practitioners, lifestyle coaches, affiliate commissions — B2B/recurring |
| Personalized Coaching | Free consultation → paid guidance slots, optimization programs (Sleep Reset 30, GutReset 30 at ₹2,990) |
9. Manufacturer or Reseller?
Manufacturer / own-brand formulator (primarily). Vieroots markets its own branded supplement lines (SUPER Zinc, Krill Oil, Curcumin Latte, Vie.Café, etc.), proprietary programs (Eplimo), and claims FSSAI-approved, research-backed formulations ("20+ years of research"). DNA tests are executed via lab partnerships (at-home saliva kits sent to a lab), so the test is outsourced while the interpretation/plan is proprietary. No evidence of pure reselling of third-party brands.
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | High | Primary owned channel (Shopify) |
| Marketplaces | Growing | Amazon India storefront confirmed (VIEROOTS brand store) |
| Physical Stores | Emerging | Bengaluru HQ + Kochi Biohack Centre; VieHub franchise model expanding |
| B2B / Institutional | Moderate | Practitioners, coaches, corporate wellness, affiliates |
Read: Online D2C is the core; physical is a premium/experience layer (Biohack Centre, VieHub) rather than a volume retail play.
11. Price Tier
| Category | Price Range (₹) | Positioning |
|---|
| Books / Entry | 695 | Top-of-funnel / affordable entry |
| Single Supplements | 792 – 1,500 | Premium-but-accessible mass wellness |
| Stacks / Bundles | 1,673 – 6,271 | Mid-to-premium curated bundles |
| Programs / Resets | 2,990 – 3,008 | Guided 30-day programs |
| Diagnostic Tests | 9,999 – 20,000 | Premium testing |
| DNA / Epigenetic Plans | 11,682 – 45,400 | High-ticket personalization |
Overall: Premium-positioned. The supplement line (₹792–₹1,500) competes at the upper end of Indian D2C wellness, while the program/test tier (₹10K–₹45K) is a true premium, considered-purchase category.
12. Products & Categories — Full Catalog
30 active products (from Shopify products.json). Logical groupings:
| # | Category | Example Products | SKU Count |
|---|
| 1 | Single Supplements | SUPER Magnesium, SUPER Zinc, Natural C/E, Krill Oil, Vitamin D3+K2, Intuit, Vie.Café, Curcumin Latte, MITO Complex, SANSFAT | 11 |
| 2 | Health Stacks / Bundles | Immunity, Heart, Cognition, Stress&Sleep, Ultimate Recovery, Essential, Beauty Trio, Power DUO | 8 |
| 3 | DNA / Epigenetic Programs | Eplimo Basic / Advance / Pro, Nutrigenome Test, Nutrifit, Nutrimind | 6 |
| 4 | Diagnostic Tests | Gut Microbiome Test, Gut Microbiome Test + Probiotics | 2 |
| 5 | Guided Programs | GutReset 30, Sleep Reset 30 | 2 |
| 6 | Book / Content | The Making of a Superhuman | 1 |
Total SKU Count: 30 (per live product feed; sitemap lists 31 URLs incl. homepage).
Hero / Best-Sellers (from homepage + on-site ratings)
- Curcumin Latte — ₹1,500 · 4.6★ (35 reviews) · "Bestseller"
- SUPER Zinc — ₹881 · 4.7★ (43 reviews) · "Bestseller"
- Intuit (Gut-Brain Axis) — ₹1,320 · 4.5★ (32 reviews)
- Krill Oil — ₹1,406
- Site claims "1000+ 5 Star reviews" and "100K+ lives transformed" (marketing claims, not independently verified).
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Repeated purchase suitability | Supplements + subscription-friendly stacks; "Free Delivery / Prepaid Offers / COD / Secure Payment" trust badges |
| Premium willingness | ₹10K–₹45K programs sell alongside ₹695 entry book → clear funnel |
| Content-community fit | Active blog (2024–2025 posts), YouTube (125 videos), founder personal brand |
| Trust infrastructure | FSSAI-approved claims, free consultation, 3M protocol, "No.1 choice for health coaches" |
| Mobile alignment | 96% phone traffic matches impulse-wellness + Reels/Shorts content strategy |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| No subscription / autoship for consumable supplements | Recurring revenue, LTV lift on ₹792–₹1,500 repeatables | Low | High | Yes — core D2C play, low risk |
| No quick-commerce presence (Blinkit/Zepto/Instamart/BigBasket) | Captures impulse wellness buyers; competitors in FMCG/wellness increasingly there | Medium | Medium | Partially — supplements fit, but premium positioning may prefer D2C margin |
| Thin product-type taxonomy (most products untyped in feed) | Better merch/search/SEO; currently only "Supplement" tagged | Low | Medium | Yes |
| No visible loyalty / rewards program | Retention in a repeat-purchase category | Low | Medium | Yes |
| Limited marketplace footprint (only Amazon India; no Nykaa/Flipkart) | Nykaa is the default Indian wellness/beauty marketplace — missing audience | Medium | Medium | Yes — high fit for supplement/beauty trio |
| No international shipping (apparent) | Diaspora / global biohacking audience | High | Medium | Maybe later-stage |
| App-only experience gap | 96% mobile but no branded app; PWA or app could deepen engagement | Medium | Medium | Yes, longer-term |
Cosmetic-only suggestions deliberately excluded.
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | On-site ratings: Curcumin Latte 4.6★/35, SUPER Zinc 4.7★/43, Intuit 4.5★/32; aggregate claim "1000+ 5 Star reviews" |
| Marketplace Reviews | Amazon India: "VIEROOTS Vitamin E — 4.4★ (4 reviews)" on store page |
| Quality Claims | FSSAI-approved; "20+ years of research"; natural actives; epigenetic science backing |
| Common Praise | Taste/energy (Curcumin Latte), joint/heart support (Krill Oil), blood-sugar stability (SUPER Zinc) — per on-site testimonials |
| Common Complaints | Not captured in this audit (no third-party review aggregator accessed); recommend monitoring Trustpilot/marketplace for refunds/effficacy complaints |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | https://vieroots.com — Shopify, theme id 147507216520, Cloudflare CDN, IN localization |
| Amazon | ✅ | Amazon India store: https://www.amazon.in/stores/VIEROOTS/page/E575731A-973F-499B-8863-AB75A09CD648 (full store page ID captured) |
| Flipkart | ❌ | Not confirmed |
| Meesho | ❌ | Not confirmed |
| Blinkit (Quick Commerce) | ❌ | No presence found |
| Zepto | ❌ | No presence found |
| Swiggy Instamart | ❌ | No presence found |
| BigBasket | ❌ | No presence found |
| Mobile App | ❌ | No branded iOS/Android app found |
| YouTube | ✅ | https://www.youtube.com/c/vieroots — 2.49K subs, 125 videos |
| Instagram | ✅ (handle only) | https://www.instagram.com/vieroots — follower count blocked by login wall |
| Facebook | ✅ (handle only) | https://www.facebook.com/vierootswellness/ — "Vieroots | Eranakulam" page; count blocked |
| LinkedIn | ✅ | https://in.linkedin.com/company/vieroots — 201–500 employees |
| X/Twitter | ❌ | Not found |
| TikTok | ❌ | Not found (also blocked in India) |
| Pinterest | ❌ | Not found |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (powered-by: Shopify, x-shopify-complexity-score: 48) |
| Theme | Shopify theme id 147507216520 (custom "vm-custom" CSS present) |
| CDN | Shopify CDN + Cloudflare (cf-cache-status, security headers) |
| Payment | Implied Razorpay/Shopify Payments (IN); COD offered (per PDP) |
| Hosting | Shopify managed (GCP asia-southeast1 edge) |
| Security | HSTS, CSP, X-Frame-Options, Cloudflare |
Website Age / Last Redesign
Domain active; Shopify theme token t/31 and 2024–2026 blog dates indicate an actively maintained, recently iterated storefront. Exact last-redesign date not disclosed.
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/vieroots | — | From footer. Hard login wall; count not accessible |
| Facebook | https://www.facebook.com/vierootswellness/ | — | Footer link; page "Vieroots | Eranakulam"; login wall blocks count |
| YouTube | https://www.youtube.com/c/vieroots | 2,490 | 2.49K subs, 125 videos (verified on channel) |
| LinkedIn | https://in.linkedin.com/company/vieroots | — | 201–500 employees per snippet |
| X/Twitter | — | — | Not found |
| TikTok | — | — | Not found |
| Pinterest | — | — | Not found |
Follower counts left blank where the platform blocked access (Instagram/Facebook) rather than guessed.
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | Not determinable | Meta Ads Library requires live session verification; brand runs Reels/Shorts-style video content suggesting active paid social, but exact active-ad count/spend not captured |
| Google Ads | Not determinable | Google Ads Transparency not queried live; high-intent keywords (DNA test, personalized nutrition, supplements India) imply search-ad investment |
| Amazon Ads | Likely active (low–moderate) | Amazon India storefront exists; sponsored placements probable |
| Influencer/Creator | Likely moderate | Founder-led + practitioner network suggests creator/affiliate spend |
| Total Estimated | Undisclosed — range not reliably derivable | A specific number would be fabricated; Vieroots clearly invests in content + paid social but magnitudes are not observable from this audit |
Per skill rules, no fabricated figures — methodology is stated, magnitude is not asserted.
19. Competitors
Direct Competitors
| Competitor | Overlap Area |
|---|
| Thorne Research | Personalized/scienced supplements, practitioner channel |
| Viome | Gut microbiome + RNA testing, personalized nutrition |
| ZOE | Epigenetic/Metabolic testing + personalized nutrition (global) |
| Practo / HealthifyMe (wellness arms) | Indian preventive-health/coaching overlap |
| Indian D2C supplement brands (e.g., The Whole Truth, Wellbeing Nutrition, Kapiva) | Supplement shelf-space competition |
Tertiary Competitors
| Competitor | Overlap Area |
|---|
| Generic Indian pharmacy/supplement marketplaces (1mg, Netmeds) | Supplement distribution |
| Traditional Ayurveda/nutraceutical brands | "Natural actives" positioning |
| Diagnostic labs (DNA/health tests) | Testing portion of the funnel |
Sources: Crunchbase alternatives list (ZOE, Viome, Thorne); Tracxn competitor set.
20. Market Position
| Aspect | Position |
|---|
| Segment | Premium personalized-nutrition / biohacking (India) |
| Rank | Niche leader in epigenetic wellness within India; small vs. global players (ZOE/Viome) |
| Differentiation | DNA/epigenetics-led personalization + founder authority + practitioner franchise |
| Market Share | Not disclosed; niche/pioneer in India epigenetic wellness |
| Brand Perception | Science-backed, premium, founder-driven "superhuman" aspiration |
21. Key Differentiators
- Epigenetics-first positioning — Eplimo personalizes via DNA + metabolic data, not one-size-fits-all.
- Integrated 3M Protocol — Measure/Monitor/Manage binds testing, supplements, and coaching into one loop.
- Founder-led authority — Dr. Sajeev Nair's book, talks, and "World Biohack Summit" build thought leadership.
- Practitioner + franchise moat — VieHub centres, licensed practitioners, and coaches create a B2B distribution flywheel.
- Premium proprietary stack — Curated stacks/bundles and high-ticket programs differentiate from commodity supplements.
- Content engine — Active blog + 125 YouTube videos feed top-of-funnel education.
22. Category Tailwinds
| Trend | Impact on Vieroots |
|---|
| Rising Indian preventive-health & longevity interest | Strong tailwind for premium wellness |
| Nutrigenomics / personalized nutrition going mainstream | Directly validates core thesis |
| Biohacking creator economy | Amplifies founder-led content |
| D2C wellness boom in India | More competition but also more demand |
| Mobile-first India | Aligns with 96% phone audience |
| Quick-commerce expansion | Missed channel currently (gap, see §14) |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Press Coverage | Financial Express feature ("Vieroots: Helping people to live longer and yet grow younger, fitter"); BusinessWorld authored articles by Sajeev Nair; YourStory/Tracxn/CB Insights company profiles |
| Awards | No public awards/recognitions found in this audit |
| Collaborations | VieHub franchise partners, licensed practitioners, lifestyle coaches, affiliates; "World Biohack Summit 2025" |
| Founder Media | Dr. Nair is a regular contributor/subject (BusinessWorld author page) |
If none found, stated: "No public awards/collaborations found" — here, press coverage confirmed; formal awards not surfaced.
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | No public careers page (404 at /pages/careers) |
| Departments Hiring | Not listed publicly |
| Office Locations | Bengaluru + Kochi (per contact/footer) |
| Growth Signals | LinkedIn 201–500 employees range and multi-city footprint suggest active scaling, but live reqs not observed |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Strong founder brand; proprietary epigenetic IP; premium product range; integrated 3M loop; content engine; franchise model | No subscription/loyalty; thin taxonomy; small absolute audience; reliance on founder persona; no visible careers/hiring funnel |
| External | Personalized-nutrition tailwind; mobile-first India; growing D2C wellness market; practitioner network | Heavy competition (ZOE/Viome/Thorne + Indian D2C); no quick-commerce; limited marketplace reach; Meta/Google spend opaque; review volume thin off-site |
26. Citations
- https://vieroots.com/ — storefront, homepage catalog, hero products, pricing
- https://vieroots.com/products.json — full 30-product feed with prices/variants
- https://vieroots.com/sitemap_products_1.xml / sitemap_collections_1.xml / sitemap_pages_1.xml — SKU & page inventory
- https://vieroots.com/pages/about-us — founders, mission, 3M protocol, Eplimo
- https://vieroots.com/pages/contact-us — HQ address, email, phone, partner/affiliate model
- https://vieroots.com/pages/optimize — optimization programs, free consultation funnel
- https://vieroots.com/products/curcumin-latte — PDP review system, ratings, trust badges, FSSAI claim
- https://vieroots.com/blogs/news — blog freshness (posts 2024–2025)
- https://vieroots.com/pages/shipping-policy — shipping/return structure
- https://www.youtube.com/c/vieroots — 2.49K subscribers, 125 videos
- https://www.instagram.com/vieroots — handle (login wall)
- https://www.facebook.com/vierootswellness/ — page (login wall)
- https://in.linkedin.com/company/vieroots — 201–500 employees
- https://www.amazon.in/stores/VIEROOTS/page/E575731A-973F-499B-8863-AB75A09CD648 — Amazon India store
- https://tracxn.com/d/companies/vieroots/ — founded 2018, $136K funding, founders
- https://yourstory.com/companies/vieroots — founding, epigenetic focus
- https://www.financialexpress.com/life/vieroots-helping-people-to-live-longer-and-yet-grow-younger-fitter-2194063/ — press feature
- https://www.crunchbase.com/organization/vieroots-wellness-solution — competitor set (ZOE, Viome, Thorne)
- CrUX Vis (chromeuxreport) — form-factor time series for origin https://vieroots.com (2025-11 to 2026-08)