E-Commerce Business Analysis — Two Brothers Organic Farms (USA Store: twobrothersfood.com)
1. Company Basics
| Field | Detail |
|---|
| Company Name | Two Brothers Organic Farms (TBOF) — operated in the US by TBOF FOODS PRIVATE LIMITED |
| Website (analyzed) | https://twobrothersfood.com — the official USA / international storefront |
| Domain | twobrothersfood.com |
| Industry | Food & Beverage — Organic / Natural / Regenerative farm-produce (D2C) |
| Sub-category | A2 cultured ghee, cold-pressed oils, stone-ground flours, natural sweeteners, pickles, superfoods, wellness foods |
| Founded | Founders' story began 2011–2012 on returning to the family farm; brand incorporated as TBOF FOODS PVT LTD in 2019 (CIN U01110PN2019TC182942) [Medium/High confidence — about page + MCA CIN] |
| Founders | Satyajit Hange & Ajinkya Hange (4th-generation farmer-siblings, ex-bankers) |
| Headquarters | Bhodani village, Maharashtra, India (farm); registered office 11th Fl, Jasminium Bldg, Magarpatta City, Hadapsar, Pune 411028 |
| Company Type | Private limited; D2C + marketplaces + B2B/wholesale |
| Email | care@twobrothersfood.com (US store) [High confidence — contact page] |
| Tagline / Positioning | "Two Brothers Organic Farm USA – No Tariff | Official TBOF Store" — authentic A2 Ghee, Khapli aata, cold-pressed oils, snacks & wellness foods; free US shipping over $99 |
2. What Is Two Brothers Organic Farms?
Two Brothers Organic Farms (TBOF) is a vertically integrated, regenerative-agriculture food brand started by brothers Satyajit and Ajinkya Hange on their 21-acre ECOCERT-certified organic farm in Bhodani, Maharashtra. After a decade in banking (Citibank, DBS, HDFC, HSBC), the siblings returned to their village to farm full-time, building a biodiverse, self-sustaining farm-kitchen that makes products in daily small batches. The brand's hero category is A2 cultured (Bilona-method) ghee from indigenous Gir cows, but the catalog spans cold-pressed oils, stone-ground and Khapli (emmer) flours, natural sweeteners (date-palm and sugarcane jaggery), pickles, preserves, superfoods (moringa, colostrum, amla), herbal wellness ghee, and snacks.
twobrothersfood.com is the brand's dedicated USA/international storefront. It positions itself around a "No Tariff" promise — shipping from the US for faster delivery and free shipping on orders over $99 — explicitly targeting the Indian diaspora and health-conscious US consumers who want authentic, farm-made Indian foods without import duties or long waits. The Indian domestic store lives on a separate domain (twobrothersindiashop.com). TBOF is well-funded (₹110 Cr Series B in Oct 2025) and is scaling manufacturing, farmer engagement, and global footprint.
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2011–2012 | Satyajit & Ajinkya Hange leave banking careers and return to Bhodani village to farm full-time [about-us] |
| ~2014 | Brand formalized as "Two Brothers Organic Farms"; begins poly-cropping and farm-kitchen production [YourStory] |
| 2019 | Incorporated as TBOF FOODS PRIVATE LIMITED (CIN U01110PN2019TC182942) [contact/footer] |
| 2024 | Raises ₹58.2 Cr led by Nithin Kamath's Rainmatter Foundation (with Raju Chekuri) [Economic Times] |
| 2025 (Oct) | Raises ₹110 Cr Series B led by 360 ONE Asset; participates Rainmatter, Narotam Sekhsaria Family Office, IGNITE Growth [BW Disrupt, YourStory] |
| FY24 | Reported ₹38.4 Cr revenue, 58% YoY growth [StartupTalky] |
| FY25 | Reported ₹108 Cr revenue; FY26 target ₹200 Cr [StartupTalky] |
| 2026 | Launches/expands US storefront (twobrothersfood.com) with "No Tariff" positioning for the diaspora [homepage] |
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ / Farm | Bhodani village, Maharashtra, India (21-acre ECOCERT-certified regenerative farm) |
| Primary Market | India (domestic) + expanding international (USA is the current focal export market) |
| Physical Locations | No branded retail/café found on the US store; farm/office in Pune, Maharashtra. (Domestic India arm operates a wider physical/experience presence — outside scope of this US store.) |
| Online Reach | Global, with the US store localized to USD, US shipping, and tariff-free messaging. Relationship managers listed for EST/PST/CST time zones + international [contact-us] |
| International | USA (twobrothersfood.com) and India marketplace stores (Amazon.in, Amazon.com); "International Orders" and "Two Brothers in the USA" dedicated pages exist [sitemap] |
5. Customer Type
| Segment | Details |
|---|
| Primary | Health-conscious individuals & families in the US seeking authentic A2 ghee, traditional oils, and clean-label pantry staples; strong pull from the Indian diaspora [homepage copy] |
| Secondary | Wellness/ayurveda-focused buyers (herbal ghee for anxiety, women's wellness, immunity, etc.) |
| B2B / Institutional | Wholesale/gifting/institutional pages exist ("Corporate/Investor Relations", "Gifting", "Work With Farmers"); bulk and corporate-gifting offered [sitemap] |
| Gifting | Dedicated Gifting, Bundles, and festive (Diwali, Holi, Fathers Day, Janmashtami) collections [collections] |
| Demographics | Likely 28–55, middle-to-upper income, US-based Indians and organic-food enthusiasts; diaspora remittance/gifting behavior evident in collection naming |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX), origin https://twobrothersfood.com
Device Split Overview
| Metric | Value |
|---|
| Latest Period | 2026-07-26 – 2026-08-22 |
| Phone | 69.2% |
| Desktop | 30.8% |
| Tablet | 0.0% |
| Mobile:Desktop Ratio | 2.25 : 1 |
| Primary Device | Phone (mobile-dominant) |
Recent Trend (8-week)
| Period | Desktop | Phone | Tablet |
|---|
| 2026-06-07 – 2026-07-04 | 32.4% | 67.6% | 0.0% |
| 2026-06-14 – 2026-07-11 | 32.3% | 67.7% | 0.0% |
| 2026-06-21 – 2026-07-18 | 32.1% | 67.8% | 0.0% |
| 2026-06-28 – 2026-07-25 | 31.1% | 68.9% | 0.0% |
| 2026-07-05 – 2026-08-01 | 30.6% | 69.3% | 0.0% |
| 2026-07-12 – 2026-08-08 | 31.1% | 68.9% | 0.0% |
| 2026-07-19 – 2026-08-15 | 30.3% | 69.7% | 0.0% |
| 2026-07-26 – 2026-08-22 | 30.8% | 69.2% | 0.0% |
Tablet share is 0% throughout (no anomaly — consistently negligible).
Key Findings
- Dominant device: Phone leads at ~69%, a clear mobile-first audience.
- Trend direction: Stable-to-slightly-more-mobile over the window; desktop share drifted down from ~32% to ~31%.
- B2B signal: The ~31% desktop share is modest but meaningful — likely wholesale/gifting/institutional buyers and diaspora bulk orderers on laptops. Not a desktop-heavy B2B site.
- Tablet: Effectively zero — irrelevant for this food D2C brand.
- Implication: Mobile UX, fast load, thumb-friendly CTAs, and mobile ad formats (Reels, TikTok, Instagram) should be the priority; desktop still needs a solid PDP/checkout for higher-value gifting/bundle orders.
(Core Web Vitals on phones are "good and stable" per CrUX — LCP ~970–983 ms, INP ~179–185 ms, CLS ~0.01–0.02 as of 2026-08-22.)
6. Founders & Team
| Field | Detail |
|---|
| Founders | Satyajit Hange (Economics, Fergusson College; MBA Marketing, Univ. of Pune) & Ajinkya Hange (Computer Science grad; MBA, Indira College Pune) [about-us] |
| Founder Background | 4th-generation farmers; former bankers at Citibank, DBS, HDFC, HSBC (≈10 yrs) before returning to farming [about-us] |
| Employee Count | ~222 employees cited by RocketReach [Medium confidence — third-party estimate] |
| Hiring Activity | "Work With Us – Careers" page present; relationship-manager roles listed across US time zones + international business head [sitemap, contact-us] |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact, entity) | Not publicly disclosed at the entity level for the US store specifically |
| Estimated Revenue (group) | ₹108 Cr FY25 (~US$13M) reported; ₹38.4 Cr FY24; FY26 target ₹200 Cr [High confidence — StartupTalky, cited from company/funding news]; RocketReach independently cites ~$42.2M revenue [Medium confidence — third-party] |
| Revenue Growth | 58% YoY in FY24; strong upward trajectory into FY25/FY26 [StartupTalky] |
| E-commerce Revenue Share | Not separately disclosed; D2C + Amazon + (domestic) quick-commerce/marketplaces all contribute [Low confidence] |
| Funding Status | Total ≈ $25.1M over 4 rounds, 21 investors (Tracxn). Latest: ₹110 Cr Series B (Oct 2025) led by 360 ONE Asset; Rainmatter (Nithin Kamath), Narotam Sekhsaria Family Office, IGNITE Growth. Earlier ₹58.2 Cr Rainmatter round (2024) [High confidence — multiple outlets] |
| Authorized Capital | Not publicly available |
8. Business Model
| Stream | Description |
|---|
| D2C e-commerce | Primary: twobrothersfood.com (US) + twobrothersindiashop.com (India). Full-margin direct sales |
| Marketplaces | Amazon India (4.1★, 1,796 reviews) and Amazon US storefronts; broadens reach and trust |
| Subscriptions | Recurring purchase option present (Spurit subscriptions app integrated) [sitemap: /pages/spurit-subscriptions] |
| Bundles / Gifting | Curated bundles, gift boxes (Ghee Pot Gift Box $59, Clean Fuel Stack $93), festive hampers |
| B2B / Wholesale / Institutional | Corporate gifting, "Work With Farmers," international business team [sitemap] |
| Content & Community | Blogs (Farmers Kitaab, Real-life Stories, Recipes), workshops/lectures, farms-markets — top-of-funnel brand building |
9. Manufacturer or Reseller?
Manufacturer (own brand). TBOF owns a 21-acre ECOCERT-certified regenerative farm in Bhodani and runs a farm-kitchen producing goods in daily batches from indigenous seeds and its own Gir-cow dairy. It rears its own Gir cows, makes A2 cultured ghee via the traditional Bilona method, and stone-grinds flours on-site. This is a vertically integrated producer, not a reseller or white-label operation [about-us, product descriptions].
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | High (largest single channel) | US store + India store; full margin, first-party data |
| Marketplaces | Medium | Amazon.in (4.1★/1,796) + Amazon.com storefronts |
| Physical Stores | Low (US) | No US retail found; India domestic arm has broader physical/experience presence (out of scope here) |
| B2B / Institutional | Growing | Wholesale, corporate gifting, international bulk [Low–Medium confidence] |
11. Price Tier
| Category | Price Range (USD) | Positioning |
|---|
| Pantry staples (flours, pickles, snacks, jams) | $6 – $24 | Premium-mass |
| Oils & superfoods (moringa, colostrum, saffron, coffee) | $14 – $29 | Premium |
| A2 / cultured ghee (core hero) | $29 – $289 | Premium–luxury |
| Herbal/wellness ghee | $39 each | Premium wellness |
| Bundles & gift boxes | $59 – $289 | Premium gifting |
Overall positioning: Premium-to-luxury clean-label food. Ghee — the hero — sits firmly at the top of the price band ($29–$289 for large/tote formats), consistent with A2 Bilona positioning versus commodity ghee (Amul, Patanjali). The recurring customer complaint theme is "prices are very high" [Amazon India reviews].
12. Products & Categories — Full Catalog
Total SKU Count: 61 products in the Shopify sitemap (60 successfully retrieved via product JSON) [High confidence — sitemap_products_1.xml]. 75 collections (many are curated/marketing collections, not distinct categories).
| # | Category (collection grouping) | Example Products | Approx. SKUs |
|---|
| 1 | Ghee (A2 cow, buffalo, cultured) | Desi Gir Cow Cultured Ghee, A2 Cultured Buffalo Ghee, Full Moon Cultured Cow Ghee | ~5 |
| 2 | Herbal / Wellness Ghee | Brahmi (anxiety), Shatavari (women), Ashwagandha (stress), Turmeric (immunity), Tulsi | ~6 |
| 3 | Flours (Khapli, multigrain, millet, besan) | High Protein Khapli, Multigrain, Nachni Satva, Bajra, Rajgira, Vermicelli | ~10 |
| 4 | Cold-pressed / Wood-pressed Oils | Peanut, Coconut, Virgin Coconut, Sunflower | ~4 |
| 5 | Natural Sweeteners | Date Palm Jaggery, Sugarcane Jaggery Block, Unprocessed Jaggery | ~3 |
| 6 | Pickles | Amla, Mango, Green Chilli, Tomato, Lemon Concentrate | ~5 |
| 7 | Preserves / Jams | Rose Petal Jam (Gulkand), Amla Jam, Truemato/Spicy Ketchup | ~4 |
| 8 | Superfoods / Powders | Moringa, Colostrum, Curcumin Turmeric, Panjiri, Chyawanprash, Amla mix | ~8 |
| 9 | Snacks / Laddoos | Protein Laddoos, Cranberry-Millet Super Snack, Aliv Laddoo, Almond Butter | ~5 |
| 10 | Coffee & Beverages | Instant Coffee (Araku Valley) | ~2 |
| 11 | Bundles / Gift Boxes / Totes | Ghee Pot Gift Box, Clean Fuel Stack, Better Butter Tote, Combo kits | ~5 |
| 12 | Wellness / Misc | Golden Milk Mix, Forest Honey, Saffron, Weight-loss/gluten-free flours | ~4 |
Hero / Best-Sellers
- Desi Gir Cow Cultured Ghee — $35–$289 (the flagship; also the most-reviewed product on Amazon India)
- A2 Cultured Buffalo Ghee — $29
- High Protein Khapli Flour — $65–$100
- Herbal Ghee line (Brahmi/Shatavari/Ashwagandha/Turmeric/Tulsi) — $39 each
- Ghee Pot Gift Box — $59; Clean Fuel Stack Bundle — $93
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Strong brand trust | "Some brand I can finally trust for my baby's food" — Amazon India review [review snippet] |
| Premium willingness-to-pay | Sustained ₹108 Cr revenue at premium price points; repeat/subscription model live |
| Diaspora demand | Dedicated US store + "No Tariff"/free-$99-shipping positioning; relationship managers per US timezone |
| Content-led community | 781 YouTube videos, 34.8K subscribers; active blog (Farmers Kitaab); workshops |
| Investor conviction | Backed by Nithin Kamath's Rainmatter + 360 ONE; founders described as "investors, but also proud customers" [twobrothersindiashop.com] |
| Quality accolades | ECOCERT certification; featured in Economic Times, YourStory, Kisan of India |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| US quick-commerce / local delivery | No Blinkit/Zepto/Instacart presence found; US diaspora expects fast replenishment of staples | High | Medium | Yes, but lower priority than marketplace depth |
| Subscription prominence | Subscription app exists but not surfaced as a hero CRO element on PDPs/home | Low | High | Yes — cheap win to push recurring ghee reorders |
| US Amazon review velocity | Amazon.com storefront exists but review volume/ratings not confirmed vs. India's 1,796 | Medium | High | Yes — drives US trust |
| Transparent review system on-site | No visible on-site review widget captured; relies on Amazon social proof | Medium | Medium | Yes |
| Recipe/usage content tied to PDPs | Rich blogs exist but not clearly cross-linked to product pages for conversion | Low | Medium | Yes |
| Tier-2 Indian language / regional reach (US) | Diaspora spans multiple languages; limited multilingual UX noted | Medium | Low–Med | Partial |
Cosmetic-only recommendations omitted per methodology.
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | No prominent on-site review widget observed on the US store (relies on Amazon social proof) |
| Marketplace Reviews | Amazon India: 4.1 / 5 across 1,796 reviews [High confidence — Amazon.in store]; Amazon US storefront present (rating volume not confirmed) |
| Quality Claims | ECOCERT-certified organic; regenerative; A2 Bilona; no preservatives/binders/fillers; own Gir-cow dairy |
| Common Praise | Authentic taste/aroma, good packaging, trusted for infant/family food, "out of the world" ghee |
| Common Complaints | High prices ("if it could be a bit less… affordable for whole family") [Amazon India review]; occasional delivery/wait friction (mitigated in US by local stocking) |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | https://twobrothersfood.com — Shopify, USD, US-focused |
| Amazon (India) | ✅ | amazon.in/stores/TwoBrothersOrganicFarms — 4.1★ / 1,796 reviews |
| Amazon (US) | ✅ | amazon.com/stores/TwoBrothersOrganicFarms (multiple store pages) |
| Flipkart | ✅ (India) | TBOF Desi Cow Ghee listed with reviews [search result] |
| Meesho | Not confirmed | No evidence found |
| Blinkit (Quick Commerce) | ❌ | Not found on site or via search |
| Zepto (Quick Commerce) | ❌ | Not found |
| Swiggy Instamart | ❌ | Not found |
| BigBasket | Not confirmed (US store) | Not referenced on US store; possible on India arm |
| Mobile App | ❌ | No iOS/Android app found for the US store |
| Other (Distacart) | ✅ (global) | Listed on Distacart for international shoppers [search] |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (powered-by: Shopify; theme id 188364587192) |
| CDN | Shopify CDN + Cloudflare (edge BLR; server: cloudflare) |
| Payment | Shopify Payments / localized gateways (cart currency USD; relationship via WhatsApp + toll-free US line) |
| Hosting | Shopify managed (GCP asia-southeast1) |
| Security | Cloudflare, HSTS, CSP, Shopify essential cookies |
| Subscriptions | Spurit Subscriptions app integrated |
| Performance | CrUX CWV "good" on phones (LCP ~970ms, INP ~180ms) |
Website Age / Last Redesign
Domain is the dedicated US storefront launched post-funding expansion (2025–2026). Shopify theme build is current (assets versioned 2026); CrUX shows continuous good performance through 2026-08-22.
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/twobrothersorganicfarms | Not available (login wall) | Main brand handle; a US-specific variant (twobrothersorganicfarms.usa) also indexed [search] |
| Instagram (US) | https://www.instagram.com/twobrothersorganicfarms.usa/ | Not available | US-specific handle found via search |
| Facebook | https://www.facebook.com/twobrothersorganicfarms/ | Not available | From site footer |
| LinkedIn | https://www.linkedin.com/company/two-brothers-organic-farms/ | 39,195 | Company page [High confidence — search snippet] |
| YouTube | https://www.youtube.com/channel/UCA0vf7vasw1D1PvUPVYDGOA (also /c/TwoBrothersOrganicFarms) | 34.8K subscribers, 781 videos | Active content engine [High confidence — search snippet] |
| X / Twitter | Not found | — | Not linked in footer; not confirmed via search |
| TikTok | Not found | — | Not confirmed |
| Pinterest | Not found | — | Not confirmed |
Instagram and Facebook follower counts could not be extracted — Instagram returned a hard login gate; Facebook count not exposed without login. Counts left blank per honesty rules.
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | Not determinable from current data | Meta Ads Library (India, "All ads") returns only 2 inactive ads from 2021–2022 (political category, ₹40K–45K and ₹2.5K–3K INR spent). No active commercial Meta campaigns visible under this name in India as of Aug 2026. US-specific Meta activity not verifiable without geo/login. |
| Google Ads | Not determinable | Google Ads Transparency not queried; no confirmed active Search/spend signal |
| Amazon Ads | Likely active (medium) | Amazon storefronts exist in US & India; sponsored-placements plausible but not quantified |
| Influencer / Creator | Likely active (low–medium) | Strong founder-story & diaspora appeal suggests creator collaborations, but no spend figure attainable |
| Total Estimated | Undetermined | Insufficient public signal; brand appears to lean on organic/PR/content (781 YouTube videos, press) over paid |
No fabricated numbers. Where tooling returned only stale/inactive data, that is stated explicitly.
19. Competitors
Direct Competitors (A2 / Bilona ghee & organic pantry)
| Competitor | Overlap Area |
|---|
| Anveshan | A2 Bilona ghee, cold-pressed oils, direct farmer model — closest analogue |
| Barosi | A2 Bilona ghee, premium organic pantry |
| Delight Farms | A2 Bilona ghee, cold-pressed oils, dry fruits |
| Ritvaam | A2 ghee, source-transparency positioning |
| Authentic Urban | Video-verified A2 ghee (comparison-guide competitor) |
| 24 Mantra / Organic India / Patanjali | Organic staples & ghee (broader, lower-price organic) |
| Amul (grass-fed A2) | Commodity-premium ghee, massive distribution |
Tertiary / Channel Competitors
| Competitor | Overlap Area |
|---|
| Amazon-listed generic "Organic Grass Fed A2 Ghee" brands | Share shelf space on Amazon.in/US |
| Distacart-listed Indian organic brands | Compete for global diaspora shoppers |
20. Market Position
| Aspect | Position |
|---|
| Segment | Premium regenerative/organic A2-food D2C |
| Rank | Among the best-known A2 Bilona brands in India; strong national awareness and diaspora recall [competitor roundups consistently name it] |
| Differentiation | Own farm + own Gir-cow dairy + Bilona method + ECOCERT + founder-story credibility + Rainmatter/360 ONE backing |
| Market Share | Not disclosed; premium niche within India's ~$X Bn ghee/organic market |
| Brand Perception | Authentic, trustworthy, premium, purpose-driven ("farmers, family, fun"); price-sensitive complaint is the main detractor |
21. Key Differentiators
- Vertically integrated farm-to-jar — owns the land, the cows, the kitchen (rare among D2C food brands).
- Authentic A2 Bilona process — cultured curd method from indigenous Gir cows, not cream-based shortcut.
- ECOCERT-certified regenerative agriculture — soil-health and carbon-positive storytelling.
- Founder credibility & capital — ex-banker siblings with Rainmatter/360 ONE backing; strong media narrative.
- Diaspora-focused US store — "No Tariff," US stocking, free $99 shipping, timezone relationship managers.
- Broad clean-label catalog — ghee, oils, flours, jaggery, pickles, superfoods under one trusted roof.
- Content engine — 781 YouTube videos + blogs build top-of-funnel trust at low CAC.
22. Category Tailwinds
| Trend | Impact on TBOF |
|---|
| Rising A2 / desi ghee demand | Direct tailwind to hero category; comparison guides now feature TBOF by default |
| Health & immunity foods post-pandemic | Boosts herbal ghee, Chyawanprash, moringa, colostrum |
| Indian diaspora "authentic taste of home" | Fuels US store growth; gifting/repeat cycles |
| Regenerative / sustainable sourcing | Aligns with brand DNA; premium justifies price |
| Quick-commerce for regional foods | Opportunity (currently absent) to capture impulse/restock in India; less relevant in US |
| Premiumization & willing-to-pay for trust | Supports price tier despite complaint themes |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Press Coverage | Economic Times, YourStory, BW Disrupt, Entrepreneur, StartupTalky, Rediff, Kisan of India, Viestories [funding/news search] |
| Founder Media | Satyajit Hange featured in interviews (e.g., "₹800 crore ka malik" farming-business piece); Discover Agriculture YouTube chat |
| Awards | Dedicated "Awards" page exists on site (specific laurels not enumerated in extracted text) [pages/awards]; "Impact & Recognition" page present [sitemap] |
| Collaborations | "Collaborations" page present on site [sitemap]; Rainmatter (Nithin Kamath) publicly cites TBOF as an investment |
| Investor Note | twobrothersindiashop.com states: "We're investors, but also proud customers" (Rainmatter alignment) |
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | Not enumerated; "Work With Us – Careers" page live [sitemap: /pages/work-with-us-careers] |
| Departments Hiring | US relationship managers listed (EST/PST/CST) + International Business Head + Customer Relations Head [contact-us] |
| Office Locations | Pune (HQ/registered); distributed relationship-manager coverage for US time zones |
| Growth Signals | Headcount ~222 (RocketReach); new US storefront + Series B scale-up indicates active hiring |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Vertically integrated farm + dairy; premium brand trust; funded (₹110 Cr); strong content engine; clean-label breadth | High price point vs commodity peers; thin on-site review/social-proof on US store; no US mobile app; subscription under-leveraged |
| External | A2/ghee tailwinds; diaspora demand; regenerative narrative; investor halo | Price-sensitive backlash; entrenched commodity brands (Amul/Patanjali); no quick-commerce in US; paid-ad footprint unclear/weak |
26. Citations
- https://twobrothersfood.com/ — homepage, title/description, US-store positioning, free-shipping threshold, "No Tariff" messaging
- https://twobrothersfood.com/pages/about-us — founders (Satyajit & Ajinkya Hange), 2011/2012 origin, Bhodani farm, ECOCERT, ex-banker backgrounds, academics
- https://twobrothersfood.com/pages/contact-us — care@twobrothersfood.com, +1 (341) 217-2425, relationship managers (EST/PST/CST), TBOF FOODS PVT LTD, CIN U01110PN2019TC182942, Pune address
- https://twobrothersfood.com/sitemap_products_1.xml — 61 product URLs (SKU count)
- https://twobrothersfood.com/sitemap_collections_1.xml — 75 collections
- https://twobrothersfood.com/products/<handle>.json — per-product pricing ($6–$289), variants, availability
- https://twobrothersfood.com/pages/awards, /pages/certifications, /pages/impact-recognition, /pages/collaborations, /pages/work-with-us-careers — awards/recognition/careers presence
- Footer social links (homepage HTML): facebook.com/twobrothersorganicfarms/, instagram.com/twobrothersorganicfarms, linkedin.com/company/two-brothers-organic-farms/, youtube.com/channel/UCA0vf7vasw1D1PvUPVYDGOA
- https://www.linkedin.com/company/two-brothers-organic-farms/ — 39,195 followers
- https://www.youtube.com/c/TwoBrothersOrganicFarms — 34.8K subscribers, 781 videos
- https://www.amazon.in/stores/TwoBrothersOrganicFarms/page/F3B437AC-49B1-4B5D-9B6D-A1F79052A276 — 4.1/5, 1,796 reviews
- https://www.amazon.com/stores/TwoBrothersOrganicFarms/page/CC9434B9-249C-4C63-B5E1-CF565E3DC6DD — US Amazon storefront
- Tracxn company profile — total funding $25.1M over 4 rounds, 21 investors
- StartupTalky (2025) — FY25 ₹108 Cr revenue, FY24 ₹38.4 Cr (+58% YoY), FY26 ₹200 Cr target, ₹110 Cr round
- Economic Times / BW Disrupt / YourStory / Entrepreneur / Rediff — ₹110 Cr Series B led by 360 ONE Asset; Rainmatter, Narotam Sekhsaria FO, IGNITE Growth; earlier ₹58.2 Cr Rainmatter round
- RocketReach — ~$42.2M revenue, ~222 employees
- Meta Ads Library (India, All ads) — 2 inactive ads (2021–2022), no active commercial campaigns visible
- CrUX Vis (cruxvis.withgoogle.com) — form factors & Core Web Vitals for origin https://twobrothersfood.com (latest 2026-07-26 – 2026-08-22: 69.2% phone / 30.8% desktop / 0% tablet)
- Comparison/roundup sources (Authentic Urban, Barosi, Delight Farms, Ritvaam, indiabrand.org) — competitive landscape for A2 Bilona ghee
Methodology note: Product, pricing, SKU, tech-stack, social-handle, and CrUX data were collected directly from the live site, its sitemap/JSON APIs, and CrUX. Funding, revenue, and competitive data come from third-party business-news and database sources cited above. Follower counts for Instagram/Facebook could not be verified (login walls) and are left blank. Ad-spend could not be reliably quantified from public signals and is reported as such rather than estimated.