Business Analysis — Better Beauty (thebetterbeauty.com)
Report generated: 15 August 2026. Prepared from a live website deep-dive, sitemap analysis, social-media verification, ad-library checks, and third-party traffic estimates. All figures are cited to their source. Where data is not publicly available, it is stated as such rather than estimated.
1. Company Basics
| Field | Detail |
|---|
| Company Name | Better Beauty (brand); legal entity AGAUE CONSULTING PRIVATE LIMITED |
| Website | https://thebetterbeauty.com |
| Domain | thebetterbeauty.com (registered 2021-12-13, expires 2026-12-13; GoDaddy) |
| Industry | Beauty / Personal Care — Colour Cosmetics (Makeup) |
| Sub-category | Lip colour (lipsticks + lip liners), customisable lip bundles |
| Founded | Not publicly disclosed on site. Domain registered Dec 2021; brand appears to be in early/launch phase (see Social section). |
| Founders | Not disclosed. (Separate "Better Beauty" skincare brand by Anita Hassanandani / Naina Ruhail is a DIFFERENT company — not this entity.) |
| Headquarters | 376, Udyog Vihar II Rd, Phase II, Palam Road, Udyog Vihar, Sector 20, Gurugram, Haryana 122016, India |
| Company Type | Private Limited (D2C e-commerce, Shopify) |
| Email | contact@thebetterbeauty.com |
| Phone | +91 928-98-928-58 |
| GST | 06AAXCA9317L1ZY |
| Tagline / Positioning | "Makeup that makes sense." / "Made for lips that refuse to settle." First makeup brand in India to be Clinically tested & Dermatologist-Approved; "Made for Indian skin tones." |
2. What Is Better Beauty?
Better Beauty is an Indian D2C colour-cosmetics brand built around a single, focused category: lip products. The brand sells velvet-matte lipsticks (15 shades), 6 rich lip liners, and a proprietary "Build Your Own Box" customiser that lets customers assemble lipstick/liner bundles of 3, 5, 7, or 15 units at tiered price points. Its positioning is clinical and inclusive: it markets itself as the "first makeup brand in India to get Clinically tested and Dermatologist-Approved," with "clean ingredients," cruelty-free formulation, and shades "made for Indian skin tones" (Light / Medium / Wheatish / Dark).
The catalog is deliberately narrow — lipsticks and lip liners only, with no skincare, no other makeup categories, and no physical retail. This is a sharp, single-category focus rather than a broad beauty house. Pricing is accessible (₹299–₹450 per lipstick/liner; bundles ₹699–₹4,099), placing the brand in the mass-to-mid affordable segment of the Indian colour-cosmetics market.
The brand is in an early/launch stage: its Instagram bio reads "Launching soon," its Facebook page has only ~81 likes, and it is not yet present on major Indian marketplaces (Nykaa, Amazon, Flipkart) or quick-commerce platforms. It currently runs no paid Meta or Google ads.
3. Founding Journey & Timeline
Publicly disclosed founding details are limited. The timeline below is reconstructed from verifiable signals (domain registration, social presence, site metadata).
| Year | Milestone |
|---|
| 2021 (Dec) | Domain thebetterbeauty.com registered (GoDaddy). |
| 2022–2024 | Brand development under AGAUE CONSULTING PRIVATE LIMITED (Gurugram). No public launch announcement found. |
| 2025 | Shopify store live with full catalog (lipsticks, liners, Build-Your-Own-Box). Instagram surfaced with "Launching soon" bio and ~2,795 followers; Facebook page "Betterbeauty.in" with 81 likes. |
| 2026 (Aug) | Active D2C store; posting teaser/launch content on Instagram (e.g., 6 Aug 2026 reel). No marketplace or paid-ad presence confirmed. |
Note: A separate, unrelated "Better Beauty" skincare brand (founded 2022 by Anita Hassanandani Reddy & Naina Ruhail, ~$200K raised, sold via Vanity Wagon / Amazon / Flipkart) is frequently returned by search engines. That is a different company and must not be conflated with thebetterbeauty.com.
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Gurugram, Haryana, India |
| Primary Market | India (site is en-IN, prices in ₹, ships "almost all parts of India") |
| Physical Locations | None confirmed — online-only D2C. No store locator / experience centre found. |
| Online Reach | Pan-India shipping via D2C website. |
| International | Not confirmed. Localisation cookie defaults to IN; no international shipping signal found. |
5. Customer Type
| Segment | Details |
|---|
| Primary | Indian women seeking affordable, "clean"/dermatologically-tested lip colour; shade range explicitly built for Indian skin tones (4 tone buckets). |
| Secondary | Makeup enthusiasts who want to experiment with multiple shades (served by the Build-Your-Own-Box bundle model). |
| B2B/Institutional | None found. No wholesale, B2B, or corporate-gifting page. |
| Gifting | Indirectly served via curated bundles (Pack of 3/5/7/15, Lipstick + Liner Combo) — positioned as self/giftable sets, but no dedicated gifting programme. |
| Demographics | Predominantly mobile-first, social-media-native Indian beauty consumers; skews toward value-conscious buyers given ₹299–₹450 price points. |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX) via CrUX Vis.
CrUX data is sparse for this origin. The domain entered the CrUX dataset only very recently. Of the full 44-week window (2025-10-12 → 2026-08-08), usable field data exists for essentially one week (2026-07-12 – 2026-08-08), and even then only for phone form factor:
| Metric | Value |
|---|
| Latest Period | 2026-07-12 – 2026-08-08 |
| Phone LCP (75th pct) | 1,825 ms (Good — under 2.5s threshold) |
| Phone CLS | 0.00 (Good) |
| INP | Not available (insufficient data) |
| Desktop / Tablet | No separate form-factor breakdown available |
| Primary Device | Phone (only form factor with data) |
Key Findings
- Dominant device: Phone is the only device with any field data — consistent with a consumer, mobile-first, social-driven beauty audience.
- Trend direction: Not enough weeks of data to establish a trend.
- B2B signal: None — purely consumer mobile traffic.
- Tablet: Negligible / no data.
- Implication: Mobile-first UX is critical. The single available data point (phone LCP 1,825 ms, CLS 0.00) indicates the mobile experience is currently healthy on loading and stability, but interactivity (INP) is unmeasured.
CrUX note: the brand is a small/new site and likely sits near the CrUX reporting threshold; most of the historical window shows "No data available." Treat the single data point as indicative, not definitive.
6. Founders & Team
| Field | Detail |
|---|
| Founders | Not publicly disclosed on the website or in foundable public records. |
| Founder Background | Not available. |
| Employee Count | Not disclosed. LinkedIn company page "Better Beauty" reports 242 followers (a separate/legacy skincare brand page may be mixed in — see Caveats). No headcount published. |
| Hiring Activity | No careers/hiring page found in footer or sitemap. No open positions confirmed. |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed. |
| Estimated Revenue | Not estimated — no order-volume, traffic, or financial data is reliably public for a private early-stage D2C brand. (Third-party site-worth estimators put the website's ad-value at only ~$10–$2,961, which reflects negligible ad-driven traffic, not product revenue.) |
| Revenue Growth | Not available. |
| E-commerce Revenue Share | ~100% D2C website (no marketplace/amazon/quick-commerce presence confirmed). |
| Funding Status | Not publicly disclosed for this entity. (The unrelated Anita Hassanandani "Better Beauty" raised ~$200K — not applicable here.) |
| Authorized Capital | Not publicly available. (Legal entity AGAUE CONSULTING PRIVATE LIMITED is a private limited company; MCA filings not reviewed.) |
8. Business Model
| Revenue Stream | Description |
|---|
| D2C lipstick/liner sales | Core: individual lipsticks (₹450), lip liners (₹299), and "free-liner-over-5-lipstick" promo lines. |
| Custom bundles ("Build Your Own Box") | Customer-assembled sets of 3 (₹999) / 5 (₹1,499) / 7 (₹1,999) / 15 (₹4,099) lipsticks, plus a Lipstick + Liner Combo (₹699). Primary AOV-driver and differentiation. |
| (Potential) Marketplaces | Not yet live (Nykaa/Amazon/Flipkart not confirmed). Would be a future stream. |
| Subscriptions / Loyalty | No subscription or loyalty programme detected on site. |
9. Manufacturer or Reseller?
Manufacturer / own-brand (own formulation), [Medium confidence]. Evidence:
- The brand claims "Clinically tested & Dermatologist-Approved," "clean ingredients," and a proprietary peptide + squalane + vitamin E formula — claims consistent with an own-formulated product rather than generic reselling.
- It operates a proprietary "Build Your Own Box" customiser and a shade-matching tool ("Find your shade" with 4 Indian skin-tone buckets) — product IP that implies brand-owned development.
- No third-party/white-label branding is visible; all products carry the Better Beauty name.
It is a brand-owner that likely contract-manufactures (private-label manufacturing is standard in Indian cosmetics), but it is not a reseller/marketplace aggregator.
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | ~100% | Only confirmed active sales channel. |
| Marketplaces | 0% (not confirmed) | No Nykaa/Amazon/Flipkart presence found. |
| Physical Stores | 0% | Online-only; no retail/experience centre. |
| B2B/Institutional | 0% | None found. |
11. Price Tier
| Category | Price Range (₹) | Positioning |
|---|
| Lip liners | ₹299 | Affordable / mass |
| Lipsticks (standard 15 shades) | ₹450 | Affordable / mass |
| Lipstick + Liner Combo | ₹699 | Value bundle |
| Build Your Own Box – 3 | ₹999 | Entry bundle |
| Build Your Own Box – 5 | ₹1,499 | Mid bundle |
| Build Your Own Box – 7 | ₹1,999 | Premium bundle |
| Build Your Own Box – 15 | ₹4,099 | Hero / gifting bundle |
Overall: Mass-to-affordable segment of Indian colour cosmetics (well below premium/luxury brands like MAC, Huda, or even mid-tier Sugar/Nykaa Cosmetics' higher SKUs). The bundle model pushes AOV upward while keeping per-unit cost low.
12. Products & Categories — Full Catalog
Catalog is narrow and lip-focused. SKU count from Shopify product sitemap = 32 product URLs (includes 5 "Build Your Own Box" pack variants + 1 combo + ~24 individual lipstick/liner handles, with some "-1" duplicate handles for liner shade variants).
| # | Category | Products | SKU Count (approx) |
|---|
| 1 | Lipsticks (velvet matte, 15 shades) | Code Red, Burnt Sienna, Balance, Soft Reset, Firewall, Baseline, Pulse, Dark Matter, Skinline, Plum Theory, Grounded, Deep Core, Amber, Spectrum, Bare 01 | 15 |
| 2 | Lip Liners (6 shades) | Terra Metric, Roseline, Pixel Red, Merlot, Nutmeg 01, + variant handles | 6 |
| 3 | Build Your Own Box (custom bundles) | Pack of 3 / 5 / 7 / 15 | 4 |
| 4 | Combos | Lipstick + Liner Combo | 1 |
Total SKU Count: ~32 product URLs in sitemap (≈22 distinct lipstick/liner shades + 5 bundle variants + 1 combo). Deliberately small, single-category catalog.
Hero / Best-Sellers
- Build Your Own Box (Pack of 3 ₹999, 5 ₹1,499, 7 ₹1,999, 15 ₹4,099) — featured prominently on homepage with a 4.5 rating badge.
- Lipstick + Liner Combo (₹699) — cross-sell hero.
- Individual 15 velvet-matte lipstick shades (₹450) — the core range.
Note: The 4.5 rating shown on homepage bundle cards is a site-displayed aggregate; actual review counts were not individually verified per product (Judge.me review system is installed).
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Inclusive shade range | "Find your shade" tool with 4 Indian skin-tone buckets (Light / Medium / Wheatish / Dark) and 15 shades. |
| Clinical credibility | "First makeup brand in India to be Clinically tested & Dermatologist-Approved" claim; dermatologically-tested badge. |
| Clean/cruelty-free positioning | Homepage trust bar: DERMATOLOGIST-APPROVED, MADE FOR YOU, CRUELTY-FREE, CLEAN INGREDIENTS, FAST SHIPPING. |
| Skincare-infused formula | Peptides + squalane + vitamin E — taps "skincare-makeup hybrid" trend. |
| Customisation | Build-Your-Own-Box addresses trial/experimentation and gifting — strong PMF for lip colour. |
| Affordable price | ₹299–₹450 per unit; low barrier to trial. |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic for Brand? |
|---|
| No marketplace presence (Nykaa/Amazon/Flipkart) | Indian beauty buyers discovery-shop on Nykaa; missing it caps reach. | Medium | High | Yes — logical next step for a funded/launching D2C. |
| No quick-commerce (Blinkit/Zepto/Instamart) | Impulse beauty replenishment is shifting to QC; competitors live there. | Medium | Medium | Yes, but lower priority than Nykaa given narrow catalog. |
| Single category (lips only) | Expanding to other colour cosmetics (eyes, face) or lip care could lift AOV & retention. | High | High | Medium — focus is a strength now; expansion needs capital. |
| No subscription / loyalty / replenishment | Lipstick is a repeat-purchase item; no program captures LTV. | Medium | Medium | Yes — strong fit for the category. |
| No physical retail / experience touchpoint | Sampling drives lipstick conversion; no try-before-buy channel. | High | Medium | Lower priority at launch stage. |
| Thin content/SEO | Only 8 blog posts; low domain authority (global rank ~16.9M). Organic discovery is weak. | Medium | Medium | Yes — cheap to improve. |
(Cosmetic-only recommendations excluded per methodology.)
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | Judge.me review app installed; homepage bundle cards show a 4.5 aggregate badge. Per-product review counts not individually verified. |
| Marketplace Reviews | None (no marketplace presence). |
| Quality Claims | Dermatologically tested, clean ingredients, cruelty-free, peptide/squalane/vitamin E formula. |
| Common Praise | Not directly observed (brand too new / low review volume). |
| Common Complaints | Not observed. |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | Shopify; theme id 160654885116; CDN Shopify/cloudflare; Judge.me reviews; Meta Pixel (Facebook CAPI enabled). |
| Amazon | ❌ | Not confirmed (search returned no brand store). |
| Flipkart | ❌ | Not confirmed. |
| Nykaa | ❌ | Not confirmed (critical gap for Indian beauty). |
| Meesho | ❌ | Not checked / not confirmed. |
| Blinkit (Quick Commerce) | ❌ | Not confirmed. |
| Zepto (Quick Commerce) | ❌ | Not confirmed. |
| Swiggy Instamart | ❌ | Not confirmed. |
| BigBasket | ❌ | Not confirmed. |
| Mobile App | ❌ | No iOS/Android app found. |
| Other | Blog (8 posts), "Find your shade" tool, Build-Your-Own-Box customiser. |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (powered-by: Shopify; shopify-complexity-score 232) |
| Theme | Shopify theme id 160654885116 (custom/third-party) |
| CDN | Shopify CDN + Cloudflare (server: cloudflare) |
| Payment | Shopify Payments / Razorpay-class Indian gateways (INR; not explicitly enumerated) |
| Hosting | Shopify (Shopify, Inc., Canada) |
| Security | Cloudflare; HSTS; CSP; X-Frame-Options DENY |
| Apps/Integrations | Judge.me (reviews), Meta Pixel + Facebook CAPI, Quinn Shoppable Videos (shoppable video/story), Klaviyo-class marketing pixel |
Website Age / Last Redesign
- Domain registered 2021-12-13. Active Shopify theme; no explicit "redesign" date. Site is modern (GSAP/Splide animations, shoppable video).
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/betterbeautyofficial | 2,795 [search-derived, 2026] | Bio: "Makeup that makes sense. Launching soon." Hard login wall on direct visit; count from search snippet. 8 posts. |
| Facebook | https://www.facebook.com/Betterbeauty.in | 81 likes [search-derived] | "Better Beauty, Gurugram. Makeup that makes sense. Launching soon!" |
| X (Twitter) | https://x.com/ (linked from contact/footer as "X (formerly Twitter)") | Not verified | Footer/contact link present; exact handle not resolvable (login wall). |
| LinkedIn | https://www.linkedin.com/company/betterbeauty | Not verified | Company page exists; 242 followers reported (may include a separate/legacy skincare brand page). |
| YouTube | Not found | — | No YouTube link in footer; not confirmed. |
| TikTok | Not found | — | No TikTok link; not confirmed. |
| Pinterest | Not found | — | No Pinterest link; not confirmed. |
Note on confusion: Search engines frequently return a different "Better Beauty" — a skincare brand (@betterbeauty.in, ~2,512 followers, sold on Vanity Wagon/Amazon/Flipkart, founded by Anita Hassanandani). That is not thebetterbeauty.com. The handles above are specific to the lipstick brand under AGAUE CONSULTING.
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | ₹0 (none running) | Meta Ads Library search for "thebetterbeauty" → "No ads match your search criteria." Generic "Better Beauty" keyword returned ~7,900 unrelated advertisers, none belonging to this brand. |
| Google Ads | ₹0 (none running) | Google Ads Transparency Centre for domain thebetterbeauty.com → "0 ads / No ads found." |
| Amazon Ads | N/A | No Amazon presence. |
| Influencer/Creator | Not quantified | Brand is pre/early-launch; Instagram activity is organic teaser content. No paid-influencer signal confirmed. |
| Total Estimated | ₹0 / month (paid media) | Both Meta and Google ad libraries show zero active ads for this brand/domain. |
The brand is currently growing on organic social only. Any future paid spend would be a net-new investment.
19. Competitors
Direct Competitors (lip-focused / affordable Indian colour cosmetics)
| Competitor | Overlap Area |
|---|
| Sugar Cosmetics | Affordable Indian makeup, strong D2C + Nykaa/Amazon, larger catalog. |
| Nykaa Cosmetics | Own-label lip/colour, massive marketplace distribution. |
| Lakmé | Legacy Indian mass beauty, lip colour, wide retail. |
| MyGlamm / Goodness | D2C colour cosmetics, bundles/subscriptions. |
| Insight Cosmetics / Renee | Affordable D2C lip/face, influencer-led. |
Tertiary Competitors
| Competitor | Overlap Area |
|---|
| MAC / Huda / Maybelline | Lip colour share-of-wallet (premium/mass-tier). |
| Mamaearth (colour line) | Clean/cruelty-free positioning overlap. |
| Vanity Wagon brands | Clean-beauty marketplace discovery. |
20. Market Position
| Aspect | Position |
|---|
| Segment | Affordable, clinical/clean, India-tone-inclusive lip colour. |
| Rank | Early-stage / pre-scale. Website global rank ~16,979,791 (SiteIndices); very low organic visibility. |
| Differentiation | Dermatologist-approved + "made for Indian skin tones" shade system + Build-Your-Own-Box customiser. |
| Market Share | Negligible / not measurable (private, nano-scale). |
| Brand Perception | Clinical, clean, inclusive, value-priced; still establishing identity ("Launching soon"). |
21. Key Differentiators
- Clinical credibility — markets itself as the first India makeup brand to be clinically tested & dermatologist-approved (a trust differentiator vs. purely aesthetic competitors).
- India-skin-tone shade system — "Find your shade" tool with 4 tone buckets and 15 curated shades, explicitly built for Indian undertones.
- Build-Your-Own-Box customiser — customer-assembled lip bundles (3/5/7/15) drive AOV and giftability; a configuration experience most competitors don't offer at this price.
- Clean + cruelty-free + skincare-infused formula (peptides, squalane, vitamin E) — taps the clean-beauty and hybrid-makeup trends.
- Accessible pricing (₹299–₹450) — low trial barrier vs. premium incumbents.
22. Category Tailwinds
| Trend | Impact on Better Beauty |
|---|
| Clean / cruelty-free / dermatologically-tested beauty | Directly supports its clinical positioning. |
| India-specific shade inclusivity | Core to its "made for Indian skin tones" differentiation. |
| D2C + social-led beauty discovery | Fits its Instagram-first, launch-stage go-to-market. |
| Customisation / "build your own" gifting | Powers its bundle model and AOV. |
| Hybrid makeup-skincare (peptides etc.) | Aligns with its formula story. |
| Marketplace + quick-commerce shift in India | Risk: its absence from Nykaa/QC limits near-term reach. |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Awards | None found. |
| Press Coverage | None found specific to thebetterbeauty.com (search returns only the unrelated skincare "Better Beauty"). |
| Collaborations | None found. |
| Founder Media | None found. |
No public awards/collaborations found for this entity.
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | None found (no careers page in footer/sitemap). |
| Departments Hiring | Not applicable. |
| Office Locations | Gurugram HQ only. |
| Growth Signals | Not observable (early-stage, lean team likely). |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Strong clinical/clean positioning; proprietary Build-Your-Own-Box; inclusive 15-shade Indian-tone system; low-cost Shopify stack; affordable pricing. | Nano-scale social following (81 FB / ~2.8K IG); no marketplace/QC presence; single-category catalog; no subscription/loyalty; thin SEO (8 blogs, rank ~17M). |
| External | Clean-beauty & India-inclusivity tailwinds; large underpenetrated Indian lip-colour market; low paid-media competition (no incumbents owning "derm-approved lips"). | Dominated by Sugar/Nykaa/Lakmé with superior distribution; zero paid-acquisition engine yet; reliant on organic social only; brand-name collision with a better-known "Better Beauty" skincare brand hurts discoverability. |
26. Citations
- https://thebetterbeauty.com/ — homepage, product catalog, navigation, pricing, trust badges, Build-Your-Own-Box, Find-your-shade tool.
- https://thebetterbeauty.com/pages/about-us — brand story ("Makeup that makes sense"), footer social links.
- https://thebetterbeauty.com/pages/contact — legal entity AGAUE CONSULTING PRIVATE LIMITED, GST 06AAXCA9317L1ZY, Gurugram address, phone +91 928-98-928-58, email contact@thebetterbeauty.com, social links (X, Instagram, LinkedIn).
- https://thebetterbeauty.com/pages/shipping-policy — pan-India shipping.
- https://thebetterbeauty.com/pages/refund-policy — return/refund/exchange & cancellation policy (24–48h damage window).
- https://thebetterbeauty.com/sitemap.xml, /sitemap_products_1.xml, /sitemap_collections_1.xml, /sitemap_pages_1.xml, /sitemap_blogs_1.xml — 32 product URLs, 8 collections, 14 pages, blog posts (catalog & SKU count).
- https://thebetterbeauty.com/products/code-red — product detail page (₹450, peptide/squalane/vitamin E formula, "Made for Indian skin tones", Judge.me reviews, shade cross-sell).
- HTTP response headers (curl -sI) — powered-by: Shopify; shopify-complexity-score 232; Cloudflare; theme 160654885116; content-language en-IN; Judge.me + Meta Pixel (Facebook CAPI) apps.
- https://www.statshow.com/www/thebetterbeauty.com — domain age (created 2021-12-13, expires 2026-12-13), GoDaddy registrar, Shopify hosting, site-worth estimate (~$10, low traffic).
- https://thebetterbeauty.com.siteindices.com/ — global traffic rank ~16,979,791; ~180 daily unique visitors estimate; worth ~US$2,961 (third-party estimate, low confidence).
- https://cruxvis.withgoogle.com/#/ (CrUX) — origin https://thebetterbeauty.com; phone LCP 1,825 ms (Good) and CLS 0.00 for 2026-07-12–2026-08-08; otherwise "No data available" across the window (sparse/new site).
- https://www.facebook.com/ads/library/ (Meta Ads Library) — search "thebetterbeauty" → "No ads match your search criteria" (0 active ads for the brand).
- https://adstransparency.google.com/?domain=thebetterbeauty.com — "0 ads / No ads found" (no Google Ads).
- https://www.instagram.com/betterbeautyofficial — 2,795 followers, 8 posts, "Launching soon" (search-snippet derived; hard login wall on direct visit).
- https://www.facebook.com/Betterbeauty.in/ — 81 likes, "Better Beauty, Gurugram. Launching soon!" (search-snippet derived).
- https://www.linkedin.com/company/betterbeauty — company page (242 followers reported; possibly mixed with legacy skincare brand page).
- Web search (brand-name disambiguation) — confirms a separate "Better Beauty" skincare brand (Anita Hassanandani / Naina Ruhail, Vanity Wagon) is unrelated to thebetterbeauty.com.
Caveats & Confidence
- Brand-name collision: Search results are heavily polluted by an unrelated "Better Beauty" skincare brand. All data above is scoped to thebetterbeauty.com (lipstick brand, AGAUE CONSULTING). Verify before citing founder/funding claims — those belong to the other entity.
- Early-stage: Follower counts, ad spend, and traffic are indicative of a pre/launch brand; treat absolute numbers as point-in-time snapshots (Aug 2026).
- CrUX: Only one usable week of phone data; not enough to characterise the full device mix.
- Revenue/funding: Not publicly disclosed for this legal entity; deliberately not estimated.