ONYA Diamonds — Business Analysis Report
Company: ONYA Diamonds (Mahiva Technologies Private Limited) Website: https://onyadiamonds.com Domain: onyadiamonds.com Industry: Retail — Luxury Goods & Jewelry Sub-category: Lab-Grown Diamond Jewellery (D2C + Omnichannel) Report Date: June 14, 2026
1. Company Basics
| Field | Detail |
|---|
| Company Name | ONYA Diamonds |
| Legal Entity | Mahiva Technologies Private Limited |
| Website | https://onyadiamonds.com |
| Domain | onyadiamonds.com |
| Industry | Retail — Luxury Goods & Jewelry |
| Sub-category | Lab-Grown Diamond Jewellery |
| Founded | 2024 |
| Founders | Himani Yadav (Founder & CEO), Gaurav Choudhary (Co-founder & COO) |
| Headquarters | Bengaluru, Karnataka, India |
| Company Type | Private / D2C / Omnichannel |
| Email | hello@onyadiamonds.com |
| Phone | +91 9187214583 (11am–9pm, 7 days) |
| GSTIN | 29AASCM5520E1Z9 |
| CIN | U32111KA2024PTC193437 |
| Tagline / Positioning | "Exquisite Lab Grown Diamond Jewellery" — IGI Certified Diamonds & Hallmarked Gold |
2. What Is ONYA Diamonds?
ONYA Diamonds is a Bengaluru-based lab-grown diamond jewellery brand founded in 2024 by Himani Yadav and Gaurav Choudhary. The brand positions itself at the intersection of conscious luxury and accessible elegance, offering IGI-certified lab-grown diamond jewellery across rings, pendants, earrings, necklaces, bracelets, and mangalsutras. ONYA's core promise is "intelligent luxury" — high-quality diamond jewellery (VVS-EF grade) without the mined-diamond price tag, backed by lifetime exchange (100%) and buyback (80%) policies.
The brand operates an omnichannel model combining a Shopify-powered D2C e-commerce platform with physical retail stores across Bengaluru. Within roughly a year of founding, ONYA expanded to six company-owned stores in Bangalore neighborhoods (Jayanagar, HSR Layout, Sarjapur, Indiranagar, Whitefield Main Road, and Neeladri Road), with a franchise program for wider expansion. The brand targets India's growing segment of young, educated, sustainability-conscious consumers — particularly tech-sector professionals in urban centers — who want premium diamond jewellery at transparent prices.
ONYA differentiates through its buyback/exchange policy, bespoke customization service, transparent order tracking (CAD to delivery), and a content-driven approach that benchmarks competitors publicly.
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2024 | Founded by Himani Yadav and Gaurav Choudhary in Bengaluru. Launched D2C e-commerce platform on Shopify. Opened first physical stores in Bengaluru. |
| 2024–2025 | Expanded to 4–6 company-owned stores across Bengaluru (Jayanagar, HSR Layout, Sarjapur, Indiranagar, Whitefield, Neeladri Road). Built online presence and content marketing engine. |
| Nov 2025 | Raised ₹5.5 Cr (~$617K) in pre-seed funding led by Zeropearl VC, with participation from other investors. |
| 2025–2026 | Achieved ₹2 Cr monthly revenue run rate. Launched franchise program ("Own an Onya Boutique"). Expanded product catalog to 1,800+ SKUs. Published competitive benchmarking content. |
| 2026 | Reported to have 13 stores across India (per Indian Retailer). Raised total funding to ₹8.5 Cr (per founder's LinkedIn). Active Google Ads (87 ads) and Meta advertising. |
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Bengaluru, Karnataka, India |
| Primary Market | India (pan-India online + Bengaluru offline) |
| Physical Locations | 6 stores in Bengaluru: Jayanagar, HSR Layout, Sarjapur, Indiranagar, Whitefield Main Rd, Neeladri Rd. Reports indicate expansion to 13 stores across India. |
| Online Reach | Pan-India (free insured shipping across India) |
| International | Not confirmed |
5. Customer Type
| Segment | Details |
|---|
| Primary | Urban Indian women (25–45), tech professionals, young families seeking everyday and occasion diamond jewellery |
| Secondary | Men buying engagement rings, couples, gifting segment |
| B2B/Institutional | Not confirmed (no dedicated B2B/wholesale page found) |
| Gifting | Engagement rings, anniversary rings, proposal rings, mangalsutras — all positioned as milestone purchases |
| Demographics | Middle-to-upper-middle income, sustainability-conscious, design-aware, Bengaluru-centric with pan-India online reach |
5a. Audience Device Composition (CrUX Form Factors)
Data source: Chrome User Experience Report (CrUX), data as of 2026-06-06.
Device Split Overview
| Metric | Value |
|---|
| **Latest Period** | 2026-05-10 – 2026-06-06 |
| **Phone** | 92.3% |
| **Desktop** | 7.7% |
| **Tablet** | 0.00% |
| **Mobile:Desktop Ratio** | 12.0:1 |
| **Primary Device** | Phone (overwhelmingly mobile-first) |
Recent Trend (8-week)
| Period | Phone | Tablet | Desktop |
|---|
| 2026-03-22 – 2026-04-18 | 92.6% | 0.00% | 7.4% |
| 2026-03-29 – 2026-04-25 | 91.6% | 0.00% | 8.4% |
| 2026-04-05 – 2026-05-02 | 92.1% | 0.00% | 7.9% |
| 2026-04-12 – 2026-05-09 | 92.6% | 0.00% | 7.4% |
| 2026-04-19 – 2026-05-16 | 93.0% | 0.00% | 7.0% |
| 2026-04-26 – 2026-05-23 | 93.6% | 0.00% | 6.4% |
| 2026-05-03 – 2026-05-30 | 93.2% | 0.00% | 6.8% |
| 2026-05-10 – 2026-06-06 | 92.3% | 0.00% | 7.7% |
Phase Analysis
| Phase | Period | Avg Phone | Avg Desktop | Ratio |
|---|
| Baseline | Aug–Sep 2025 | 94.0% | 6.0% | 15.5:1 |
| Mobile Peak | Oct–Nov 2025 | 94.8% | 5.2% | 18.1:1 |
| Holiday Surge | Dec 2025–Jan 2026 | 92.2% | 7.9% | 11.7:1 |
| Spring 2026 | Feb–Jun 2026 | 91.6% | 8.4% | 10.9:1 |
Key Findings
- **Overwhelmingly mobile**: 92.3% phone share in the latest period — one of the highest mobile ratios for any Indian e-commerce site, indicating a young, mobile-native audience.
- **Desktop doubled over 10 months**: Desktop share rose from ~5% (Oct-Nov 2025) to ~8% (Spring 2026), a 3.2 pp increase. This suggests growing high-value purchase behavior (desktop users tend to convert at higher AOV for jewellery).
- **Holiday desktop spike**: December 2025–January 2026 saw desktop peak at 11.2% (Feb 8–Mar 7), likely driven by wedding/engagement season research and purchase behavior.
- **Tablet is zero**: 0.00% across all 40 data points — tablet is irrelevant for this audience.
- **Implication**: Mobile-first UX is critical. The site must load fast on mobile, have thumb-friendly CTAs, and offer a seamless mobile checkout. The rising desktop share suggests a growing segment of high-intent buyers who prefer larger screens for high-value purchases.
6. Founders & Team
| Field | Detail |
|---|
| Founders | Himani Yadav (Founder & CEO), Gaurav Choudhary (Co-founder & COO) |
| Founder Background | **Himani Yadav**: IIT Guwahati (Chemical Science & Technology, 2012–2016). 8+ years leading product & business growth at Ola, InMobi, xto10x, and MyGate. **Gaurav Choudhary**: Former Director of Products at xto10x. |
| Employee Count | 2–10 (per LinkedIn) [Low confidence — likely understated for a 6+ store operation] |
| Hiring Activity | Not publicly confirmed beyond the two co-founders. No careers page found. |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed |
| Estimated Revenue | ₹2 Cr/month run rate (per multiple news reports at time of funding) [Medium confidence]. One report claims ₹175 Cr net revenue in FY26 (per Indian Retailer) — this figure is unusually high for a year-old startup and may include parent company revenue or be unverified [Low confidence]. |
| Revenue Growth | Not publicly disclosed |
| E-commerce Revenue Share | Not publicly disclosed. Omnichannel model with both online and offline revenue. |
| Funding Status | ₹5.5 Cr (~$617K) pre-seed round led by Zeropearl VC (Nov 2025). Founder's LinkedIn indicates total raised at ₹8.5 Cr. |
| Authorized Capital | Not publicly available |
8. Business Model
| Revenue Stream | Description |
|---|
| D2C E-commerce | Online sales via Shopify store (onyadiamonds.com), pan-India shipping |
| Physical Retail | 6+ company-owned stores in Bengaluru, with reports of 13 stores across India |
| Franchise | "Own an Onya Boutique" franchise program for expansion beyond company-owned stores |
| Custom Jewellery | Bespoke design consultations and custom orders (with buyback/exchange even on custom pieces) |
| Buyback & Exchange | 100% lifetime exchange and 80% buyback policy — a key differentiator and trust signal |
9. Manufacturer or Reseller?
ONYA is a branded retailer that designs and sells its own jewellery. The brand uses IGI-certified lab-grown diamonds set in hallmarked gold. The level of in-house manufacturing vs. outsourced production is not publicly disclosed. The brand offers bespoke/custom design services, suggesting at least some degree of in-house design capability.
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | Not disclosed | Shopify-powered, 1,800+ SKUs, pan-India shipping |
| Physical Stores | Not disclosed | 6+ Bengaluru stores, reports of 13 across India |
| Marketplaces | Not confirmed | No evidence of Amazon/Flipkart presence |
| B2B/Institutional | Not confirmed | No dedicated B2B program found |
11. Price Tier
| Category | Price Range | Positioning |
|---|
| Rings | ₹25,000 – ₹1,00,,000+ | Mid-premium |
| Earrings | ₹25,000 – ₹1,00,000 | Mid-premium |
| Pendants | ₹25,000 – ₹1,00,000 | Mid-premium |
| Bracelets | Similar range | Mid-premium |
| Necklaces | Similar range | Mid-premium |
| Mangalsutras | Similar range | Mid-premium |
| Budget collections | Below ₹25,000 | Entry-level |
Overall positioning: Mid-premium lab-grown diamond jewellery. More accessible than mined-diamond brands (Tanishq, Kalyan) but positioned above mass-market fashion jewellery. Competes with Aukera and Limelight on quality (VVS-EF) while emphasizing buyback/exchange policies as a value differentiator.
12. Products & Categories — Full Catalog
| # | Category | Collection Examples | Est. Products |
|---|
| 1 | Rings | Engagement, Solitaire, Men's, Women's, Couple, Proposal, Anniversary, Cocktail, Eternity Band, Vanki, Everyday | ~400+ |
| 2 | Earrings | Studs, Drop, Hoop, Solitaire Studs | ~300+ |
| 3 | Pendants | Solitaire, Everyday, Statement | ~200+ |
| 4 | Necklaces | Everyday Wear, Occasion Wear | ~150+ |
| 5 | Bracelets | Tennis Bracelet, Everyday | ~100+ |
| 6 | Mangalsutra | Diamond Mangalsutra | ~50+ |
| 7 | Men's Ring | Engagement, Everyday, Cocktail | ~150+ |
| 8 | Price-based | Rings/Earrings/Pendants below ₹25K, ₹50K, ₹1L | Collections only |
Total SKU Count: ~1,811 products (from sitemap_products_1.xml) Total Collections: 36 collections
Hero / Best-Sellers (from homepage "Most Loved" section)
| Product | Price |
|---|
| Alternate Marquise Oval Lab Grown Diamond Solitaire Ring | ₹87,674 |
| Marquise Lab Grown Diamond Studs | ₹40,127 |
| Aurielle Pavé Lab Grown Diamond Solitaire Ring | ₹64,809 |
| La Fleur Solitaire Lab Grown Diamond Stud Earrings | ₹86,174 |
| Timeless Devotion Lab Grown Diamond Halo Ring | ₹58,888 |
| Sparkling Braid Lab Grown Diamond Solitaire Ring | ₹62,022 |
| Oval Cut Five-Stone Lab Grown Diamond Ring | ₹99,304 |
| "I Made It" Solitaire Lab Grown Diamond Pendant | ₹47,649 |
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Strong founding story | Founder's personal experience with lab-grown diamonds as a consumer |
| Clear market tailwind | India lab-grown diamond market at USD 453.7M in 2026, growing at 14.8% CAGR |
| Rapid physical expansion | 6+ stores within ~1 year of founding |
| Funding validation | ₹5.5–8.5 Cr raised from Zeropearl VC and others |
| Content marketing | Publishes competitive benchmarking articles, diamond education content |
| Trust policies | Lifetime exchange (100%), buyback (80%), lifetime warranty, free shipping |
| Certification | IGI certified diamonds, hallmarked gold |
14. Major Catalog Gaps
| Gap | Opportunity | Effort | Impact | Realistic? |
|---|
| **No loose diamonds** | Selling loose lab-grown diamonds (B2B + collectors) would open a new revenue stream | Medium | Medium | Yes — natural extension |
| **No kids/teen collection** | Entry-level pieces for younger demographics could build brand loyalty early | Low | Low | Yes |
| **No men's collection depth** | Only one men's ring collection; expanding men's jewellery (chains, bracelets, cufflinks) could tap the growing men's luxury market | Medium | Medium | Yes |
| **No subscription/EMI prominent** | No visible EMI or subscription financing option on product pages — could increase conversion for ₹50K+ items | Low | High | Yes |
| **No marketplace presence** | Absent from Amazon, Flipkart, Myntra — missing discovery-driven shoppers | Medium | Medium | Yes |
| **Limited international** | No international shipping or global presence despite lab-grown diamonds being a global market | High | Medium | Long-term |
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | Not publicly visible on the website (no review system observed on product pages) |
| Marketplace Reviews | Not applicable (no marketplace presence) |
| Quality Claims | VVS-EF grade diamonds, IGI certified, hallmarked gold |
| Common Praise | Not publicly available (too early for significant review volume) |
| Common Complaints | Not publicly available |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | https://onyadiamonds.com — Shopify-powered |
| Amazon | ❌ | Not found |
| Flipkart | ❌ | Not found |
| Meesho | ❌ | Not found |
| Blinkit (Quick Commerce) | ❌ | Not applicable (jewellery category) |
| Zepto (Quick Commerce) | ❌ | Not applicable |
| Swiggy Instamart | ❌ | Not applicable |
| BigBasket | ❌ | Not applicable |
| Mobile App | ❌ | No iOS/Android app found |
| Instagram | ✅ | https://instagram.com/onyadiamonds — 18K followers, 319 posts |
| Facebook | ✅ | https://www.facebook.com/people/Onya-Diamonds/61570667123186/ — 326 likes |
| LinkedIn | ✅ | https://in.linkedin.com/company/onyadiamonds — 800 followers, 2–10 employees |
| YouTube | ❌ | Not found in footer or search |
| Twitter/X | ❌ | Not found |
| TikTok | ❌ | Not found |
| Pinterest | ❌ | Not found |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify |
| Theme | Custom (theme ID 149567209646) |
| CDN | Shopify CDN (cdn.shopify.com) |
| Security | Cloudflare (CF-Cache-Status, NEL headers) |
| Hosting | Shopify (GCP Asia Southeast 1, IP 23.227.38.32) |
| Payment | Not confirmed (likely Razorpay/Shopify Payments) |
| Complexity Score | 250 (Shopify complexity score) |
Website Age / Last Redesign
Domain registered: December 31, 1969 (placeholder date from registry; actual site launched ~2024 based on company founding). The site uses a modern Shopify theme with lazy-loaded sections, mega-menu navigation, and a content blog.
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/onyadiamonds/ | 18K | 319 posts. Primary social channel. From footer. |
| Facebook | https://www.facebook.com/people/Onya-Diamonds/61570667123186/ | 326 likes | 952 talking about this. From footer. |
| LinkedIn | https://in.linkedin.com/company/onyadiamonds | 800 | Company size 2–10. From search. |
| YouTube | — | — | Not found |
| Twitter/X | — | — | Not found |
| TikTok | — | — | Not found |
| Pinterest | — | — | Not found |
Notes: Only Instagram and Facebook are linked in the website footer. No YouTube, Twitter/X, TikTok, or Pinterest presence confirmed. The footer shows "300k Followers" and "100k Follower" link labels, but these appear to be theme UI elements rather than actual follower counts (actual counts are much lower).
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | ₹3–8 Lakh | Active Instagram presence (319 posts, regular Reels), Facebook page activity. Estimated based on typical D2C jewellery brand spend at this scale. |
| Google Ads | ₹2–5 Lakh | 87 active Google Ads (per Google Ads Transparency Center), running across Search, Display, and YouTube. |
| Amazon Ads | ₹0 | No marketplace presence |
| Influencer/Creator | ₹1–3 Lakh | Instagram Reels strategy suggests influencer/creator partnerships |
| **Total Estimated** | **₹6–16 Lakh/month** | |
Methodology note: ONYA is in an aggressive growth phase (funding raised, store expansion, content marketing). The 87 Google Ads and active Meta presence suggest meaningful digital ad spend. Estimates are based on typical D2C jewellery brand benchmarks at similar revenue scale (₹2 Cr/month run rate). Actual spend could vary significantly.
19. Competitors
Direct Competitors
| Competitor | Overlap |
|---|
| **Aukera** | Lab-grown diamond jewellery, Bengaluru-based, USD 22M funded, 13 stores, IGI certified. Most direct competitor. |
| **Limelight Diamonds** | Lab-grown diamond jewellery, Mumbai-based, USD 49M funded, 50+ stores, national presence. Largest funded competitor. |
| **Emori** | Lab-grown diamond jewellery, D2C + retail, growing national presence. |
| **Jewelbox** | Lab-grown diamond jewellery, online + retail. |
| **Ethera Diamonds** | Lab-grown diamond jewellery. |
Tertiary Competitors
| Competitor | Overlap |
|---|
| **Solitario** | Lab-grown diamond brand co-founded by Vivek Oberoi. |
| **Fiona Diamonds** | Lab-grown diamond jewellery. |
| **Giva** | Affordable jewellery (natural + lab-grown). |
| **Tanishq (Tata)** | Mined diamond jewellery, omnichannel giant. |
| **Kalyan Jewellers** | Traditional jewellery with lab-grown offerings. |
| **Malabar Gold & Diamonds** | Traditional jewellery, ₹63,000 Cr turnover. |
20. Market Position
| Aspect | Position |
|---|
| Segment | Lab-grown diamond jewellery (D2C + omnichannel) |
| Rank | Emerging player — not yet top 5 nationally but among the fastest-growing in Bengaluru |
| Differentiation | Lifetime exchange (100%) + buyback (80%), VVS-EF quality, bespoke customization, transparent order tracking |
| Market Share | Not publicly available — too early to estimate meaningfully |
| Brand Perception | "Intelligent luxury" — conscious, modern, accessible. Strong local presence in Bengaluru. |
21. Key Differentiators
- **Lifetime Exchange + Buyback**: 100% exchange and 80% buyback on all jewellery, including custom orders — the most aggressive policy among competitors.
- **VVS-EF Quality Standard**: Only stocks VVS clarity, EF colour grade diamonds — premium positioning within lab-grown.
- **Bengaluru Roots**: Deep local presence with 6+ stores in key Bengaluru neighborhoods, building community trust.
- **Founder Story**: Himani Yadav's personal journey from consumer to founder resonates with target audience.
- **Transparent Order Tracking**: Real-time CAD-to-delivery updates — unusual for jewellery e-commerce.
- **Content-Led Marketing**: Publishes competitive benchmarking and diamond education content, building authority.
- **Omnichannel from Day 1**: Unlike pure-play D2C competitors, ONYA built physical stores alongside e-commerce from the start.
22. Category Tailwinds
| Trend | Impact on ONYA |
|---|
| India lab-grown diamond market growing at 14.8% CAGR (2026–2036) | Strong tailwind — market expanding rapidly |
| Southern India growing faster (13.2%) than national average | ONYA's Bengaluru base positions it in the fastest-growing region |
| Rising sustainability consciousness among urban Indian consumers | Lab-grown diamonds align with eco-conscious values |
| Tech-sector professionals seeking accessible luxury | ONYA's core demographic in Bengaluru |
| Price transparency demand | ONYA's online model enables transparent pricing vs. traditional jewellery stores |
| Wedding/engagement season demand | Diamond jewellery is a key milestone purchase |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Awards | No public awards found |
| Press Coverage | Funding announcement covered by Economic Times, Entrepreneur India, Outlook Business, Entrackr, Indian Retailer, Retail Jeweller India |
| Collaborations | No public collaborations found |
| Founder Media | Himani Yadav featured on Forbes 4.0 platform (per Instagram post). Active on LinkedIn with thought leadership content. |
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | Not publicly listed |
| Departments Hiring | Not confirmed |
| Office Locations | Bengaluru (HQ) |
| Growth Signals | Rapid store expansion (6+ stores in ~1 year), franchise program launch, active hiring implied by scale of operations |
25. SWOT Summary
| Positive | Negative |
|---|
| **Internal** | **Strengths**: Strong founder pedigree (IIT + top startups), aggressive buyback/exchange policy, omnichannel from day one, VVS-EF quality positioning, Bengaluru market depth | **Weaknesses**: Small team (2–10 per LinkedIn), no marketplace presence, limited social media following, no mobile app, no public reviews system |
| **External** | **Opportunities**: 14.8% CAGR lab-grown diamond market, franchise expansion model, men's jewellery gap, international markets, EMI/financing partnerships | **Threats**: Well-funded competitors (Aukera USD 22M, Limelight USD 49M), traditional jewellery giants entering lab-grown (Tanishq, Malabar), potential lab-grown diamond price erosion |
26. Citations
- https://onyadiamonds.com — homepage, product catalog, company info
- https://onyadiamonds.com/pages/about-us — founders, founding story, company mission
- https://onyadiamonds.com/pages/contact — email, phone, store addresses
- https://onyadiamonds.com/pages/store-locator — 6 Bengaluru store locations
- https://onyadiamonds.com/blogs/resources/indias-leading-lab-grown-diamond-jewellery-brands-how-onya-diamonds-compares-in-bangalore — competitor benchmarking, market data
- https://in.linkedin.com/company/onyadiamonds — company size, headquarters
- https://in.linkedin.com/in/himaniy — founder background, funding
- https://www.facebook.com/people/Onya-Diamonds/61570667123186/ — Facebook page
- https://www.instagram.com/onyadiamonds/ — Instagram profile
- https://www.statshow.com/www/onyadiamonds.com — traffic estimation
- https://adstransparency.google.com/ — Google Ads (87 active ads)
- https://cruxvis.withgoogle.com/ — CrUX form factor data
- https://m.economictimes.com/small-biz/entrepreneurship/bengaluru-based-lab-grown-diamond-jewellery-startup-onya-raises-rs-5-5-crore-in-pre-seed-funding-led-by-zeropearl-vc — funding news
- https://www.entrepreneurindia.com/blog/en/news/lab-grown-diamond-brand-onya-attracts-inr-55-cr-in-pre-seed-investment — funding details
- https://entrackr.com/snippets/onya-raises-pre-seed-round-led-by-zeropearl-vc — funding, store count, revenue
- https://www.outlookbusiness.com/corporate/lab-grown-diamond-start-up-onya-raises-55-cr-from-zeropearl-vc-other-investors — funding, revenue run rate
- https://www.indianretail.com/news/funding-alert-onya-raises-rs-55-cr-demand-lab-grown-diamonds-rises-india — store count (13), FY26 revenue
- https://retailjewellerindia.com/lgd-brand-onya-secures-rs-5-5-crore-pre-seed-funding — funding, leadership team
- https://houseofquadri.com/blogs/articles/6-popular-lab-grown-diamond-brands-india — competitor landscape
- https://emori.in/blogs/news/top-10-lab-grown-diamond-jewellery-brands-in-india — competitor landscape
- https://onyadiamonds.com/sitemap_products_1.xml — product count (1,811)
- https://onyadiamonds.com/sitemap_collections_1.xml — collection count (36)