Ad Library & Paid Spend
Brillare — Ad Library & Paid Spend Findings
What was directly observed
- Meta Pixel is live on the storefront: Pixel ID
494264364729918(Facebook/Meta advertising + tracking). - Google Ads tags are live: GA4
G-QC5WEL99M8, Google AdsAW-960384517, and a Merchant Center tagMC-7GTY768R8N. Full e-commerce event tracking is configured (view_item, add_to_cart, begin_checkout, purchase). - Other paid/retargeting infrastructure: Omnisend (email/SMS), Klaviyo, Limechat (WhatsApp), and collection handles such as
retargeting-set,prospecting-set,checkout-upsell, plus co-branded/affiliate collections (CRED, Paytm, Smytten, Google Pay, Nitro, Swop, CashKaro) — clear evidence of paid acquisition + partner/affiliate marketing.
Meta Ads Library (facebook.com/ads/library)
Status: Not separately captured in this engagement. The Meta Ad Library is publicly accessible, but live enumeration of active creatives/counts was not performed here. This is a known gap — recommended as a follow-up to quantify active ad count and run duration.
Estimated paid spend (methodology + range)
Because exact ad-level data was not extracted, the following is an indicative range, low confidence derived from the observable paid infrastructure and typical Indian D2C beauty benchmarks:
| Channel | Est. Monthly Spend | Methodology |
|---|---|---|
| Meta (Instagram/Facebook) | ₹15–40 lakh | Based on live Meta Pixel + the brand's heavy Reels/shorts content engine ("Compare Kar Ke Dekh Lo" campaign) and 197K IG following. Mid-tier beauty D2C brands of this scale typically run ₹15–40L/mo on Meta. |
| Google Ads (Search + Shopping) | ₹8–25 lakh | Based on live Google Ads + Merchant Center tags and marketplace competition on head terms (hair oil, face serum, etc.). |
| Marketplace ads (Amazon/Nykaa/Flipkart) | ₹5–15 lakh | Sponsored placements on confirmed marketplaces. |
| Influencer/Creator | ₹5–20 lakh | Strong short-video UGC strategy; ingredient-transparency content suggests active creator partnerships. |
| Total estimated | ₹33–100 lakh / mo (≈ ₹4–12 Cr/yr) | Sum of ranges above. |
Confidence: Low–Medium. These are benchmark-derived estimates, not measured figures. Treat as directional only.
Recommendation
Run a dedicated Meta Ads Library + Google Ads Transparency pull to replace this estimate with observed active-ad counts and creative themes. This was flagged as a gap rather than guessed at precision.