E-Commerce Business Analysis: Aukera Jewellery
Analysis Date: July 31, 2026 URL: https://aukerajewellery.com/ Prepared by: E-Commerce Business Analysis
1. Company Basics
| Field | Detail |
|---|
| Company Name | Aukera Jewellery (Aaryak Jewellery Pvt. Ltd.) |
| Website | https://aukerajewellery.com/ |
| Domain | aukerajewellery.com |
| Industry | Lab-grown diamond jewellery |
| Sub-category | Fine jewellery, Bridal jewellery, Solitaires |
| Founded | 2023 |
| Founders | Lisa Mukhedkar (CEO) and Kumar Saurabh (Co-founder, joined 2024) |
| Headquarters | 60, 11th Main Road, 4th Block, Jayanagar, Bengaluru, Karnataka 560011 |
| Company Type | Private (D2C + Omnichannel Retail) |
| Email | contact@aukerajewellery.com |
| Phone | +91 9035454656 |
| Tagline / Positioning | "When Women Make The Choice" — "India's Most Trusted Lab Grown Diamond Jewellery" |
2. What Is Aukera?
Aukera is a Bengaluru-based lab-grown diamond (LGD) jewellery brand that designs, manufactures, and retails fine diamond jewellery including rings, earrings, necklaces, pendants, bangles, bracelets, mangalsutras, and nosepins. All diamonds are IGI-certified and set in 18K gold (yellow, white, rose) or platinum. The brand positions itself as a modern, women-centric alternative to traditional Indian jewellery retailers, emphasizing transparency, trust, and design-forward aesthetics.
Aukera operates on a direct-to-consumer (D2C) + omnichannel retail model, selling through its own website (aukerajewellery.com), 35+ company-owned physical stores across India, and select online marketplaces. The brand is backed by marquee investors including Peak XV Partners, Fireside Ventures, and Alteria Capital, and has raised a total of $22M across equity and debt rounds.
The brand's tagline, "When Women Make The Choice," reflects its core positioning around women's empowerment and independent decision-making in jewellery purchases — a deliberate departure from the traditional family-driven jewellery buying process in India.
3. Founding Journey & Timeline
| Year | Milestone |
|---|
| 2023 | Aukera founded by Lisa Mukhedkar in Bengaluru. Website launched January 27, 2023. Begins operations as a D2C lab-grown diamond jewellery brand. |
| FY24 | Revenue of ₹5.2 crore with net loss of ₹2.85 crore. Opens first physical stores in Bengaluru and Hyderabad. |
| 2024 | Kumar Saurabh joins as Co-founder. Brand gains traction in urban markets. |
| Mid-2025 | 13 stores operational across Bengaluru, Delhi-NCR, and Hyderabad. Revenue climbs to ₹30-35 crore (FY25). |
| June 2025 | Series B: $15M (~₹128 Cr) led by Peak XV Partners, with Fireside Ventures, Sparrow Capital, Prath Ventures, Alteria Capital participating. |
| Late 2025 | Expanded to 13 stores. Revenue approaching ₹200 Cr annualized run-rate. |
| 2025–2026 | Rapid expansion to 35 stores across 8+ cities. Enters Pune, Lucknow, Dehradun, Visakhapatnam, Chennai. |
| July 2026 | ₹90 Cr (~$10M) debt round led by Alteria Capital with InnoVen Capital, Lighthouse Canton, and a leading bank. Opens store in Velachery, Chennai. Total funding reaches $22M. |
4. Geographic Presence
| Aspect | Detail |
|---|
| HQ | Bengaluru, Karnataka (Jayanagar) |
| Primary Market | India |
| Physical Locations | 35 company-owned stores across 8+ cities: Bengaluru (multiple locations), Hyderabad, Delhi-NCR (Noida, Gurugram, Faridabad, Rohini, Ambience Mall), Pune, Lucknow, Dehradun, Visakhapatnam, Chennai (Velachery) |
| Online Reach | Pan-India delivery via website, Amazon, Flipkart |
| International | No confirmed international presence |
Known Bengaluru store locations: Jayanagar, Whitefield, HSR Layout, Sarjapur, Banashankari, Dickenson Road, Vega City, Nexus Store, Paud Road (Pune), Prestige Shantiniketan
5. Customer Type
| Segment | Details |
|---|
| Primary | Urban Indian women aged 25–45 seeking modern, design-forward jewellery for self-purchase, engagements, and weddings |
| Secondary | Men buying engagement rings / bridal jewellery |
| B2B/Institutional | Corporate gifting (not a primary focus) |
| Gifting | Strong gifting segment: anniversary, birthday, milestone, valentine's collections |
| Demographics | Upper-middle to affluent class, metro and Tier-1 city dwellers, design-conscious, value-driven buyers who prefer lab-grown diamonds over mined for ethical and cost reasons |
6. Founders & Team
| Field | Detail |
|---|
| Founders | Lisa Mukhedkar (CEO) and Kumar Saurabh (Co-founder) |
| Founder Background | Lisa Mukhedkar has a background in jewellery and luxury, previously worked with Platinum Guild International to build the platinum jewellery category in India. Kumar Saurabh is an angel investor and joined as Co-founder in 2024. |
| Employee Count | 105 (PitchBook), 51-200 (LinkedIn) — [Medium confidence] |
| Hiring Activity | Active hiring across retail operations, design, marketing, and store management. Careers page live at /pages/careers. |
7. Revenue & Financials
| Aspect | Detail |
|---|
| Revenue (exact) | Not publicly disclosed for FY26 |
| FY24 Revenue | ₹5.2 crore [High confidence — from multiple sources] |
| FY25 Revenue | ₹30–35 crore (5x+ growth YoY) [Medium confidence] |
| Estimated Current ARR | Approaching ₹200 crore annualized run-rate [Medium confidence — from news reports] |
| Revenue Growth | ~40x growth from FY24 to current ARR in ~2 years |
| E-commerce Revenue Share | Estimated 20-30% D2C website, 70-80% physical stores [Low confidence — inferred from omnichannel focus] |
| Funding Status | Total $22M raised across 6 rounds |
| Funding Rounds | Series B: $15M (~₹128 Cr) led by Peak XV Partners (June 2025). Debt: ₹90 Cr (~$10M) from Alteria Capital, InnoVen Capital, Lighthouse Canton (July 2026). |
| Investors | Peak XV Partners, Fireside Ventures, Alteria Capital, Sparrow Capital, Prath Ventures |
| Valuation | Not publicly disclosed |
8. Business Model
| Revenue Stream | Description |
|---|
| D2C Website Sales | Direct online sales through aukerajewellery.com with home delivery |
| Physical Store Sales | 35+ company-owned stores with in-person try-on and expert guidance |
| Marketplace Sales | Presence on Amazon and Flipkart (estimated) |
| Purchase Plan | Monthly payment plan for high-value jewellery purchases |
9. Manufacturer or Reseller?
Aukera is a brand that designs and manufactures its own jewellery. The company controls the entire value chain from diamond sourcing (lab-grown diamonds) to design, manufacturing (via contract manufacturing or in-house), quality control (110+ quality checks), and retail. All diamonds are IGI-certified. The brand claims to run over 110 quality checks across finish, setting security, and wearability.
Evidence: The brand's website states "Every lab grown diamond Aukera sells is IGI-certified" and mentions 110+ internal quality checks. The company is registered as Aaryak Jewellery Pvt. Ltd., indicating a formal jewellery manufacturing entity.
10. Physical Store vs. Online Focus
| Channel | Est. Revenue Share | Details |
|---|
| D2C Website | 20-30% | Shopify-based, with strong product catalog, detailed PDPs, and purchase plan |
| Marketplaces | 5-10% | Amazon and Flipkart presence |
| Physical Stores | 60-70% | 35+ stores across 8 cities; rapid physical expansion is the primary growth driver |
| B2B/Institutional | <5% | Not a major focus |
Assessment: Aukera is primarily an omnichannel retailer with a physical-first growth strategy. The brand has rapidly expanded from 13 to 35 stores in one year, with strong emphasis on experiential retail, in-store expert guidance, and immersive store design. The website serves as a discovery and convenience channel, but the majority of high-value purchases (bridal, engagement, solitaires) likely happen in-store.
11. Price Tier
| Category | Price Range | Positioning |
|---|
| Nose Pins | ₹7,601 – ₹12,521 | Entry-level / accessible luxury |
| Stud Earrings | ₹10,147 – ₹45,584 | Mid-range everyday luxury |
| Fashion Rings | ₹29,467 – ₹88,034 | Mid-premium |
| Designer Rings | ₹31,266 – ₹93,689 | Premium |
| Band Rings | ₹67,008 – ₹77,222 | Premium |
| Pendants | ₹51,343 – ₹100,398 | Premium |
| Drop Earrings | ₹67,605 – ₹145,307 | Premium |
| Mangalsutra | ~₹95,000 – ₹1,12,769 | Premium |
| Bangles | ~₹49,000 – ₹3,11,716 | Premium to Ultra-premium |
| High Jewellery / Orchid Collection | ₹3,43,332 – ₹6,23,743 | Ultra-premium / Luxury |
Overall Positioning: Mid-premium to Luxury. Aukera positions itself as "fine jewellery at accessible prices" — significantly cheaper than mined diamond equivalents (40-60% less) but more expensive than silver or fashion jewellery brands. The core sweet spot is ₹25,000 – ₹1,00,000, with a high-jewellery tier at ₹3,00,000+ for bridal and statement pieces.
12. Products & Categories — Full Catalog
| # | Category | Products | Est. SKU Count |
|---|
| 1 | Rings | Engagement rings, solitaire rings, bridal rings, bands, fashion rings, cocktail rings, nakshatra rings, men's rings, proposal rings | ~300 |
| 2 | Earrings | Solitaire earrings, fashion earrings, hoops, drops, studs, nakshatra earrings, men's studs | ~200 |
| 3 | Pendants | Solitaire pendants, fashion pendants | ~100 |
| 4 | Necklaces | Solitaire necklaces, fashion necklaces | ~80 |
| 5 | Bangles & Bracelets | Diamond bangles, diamond bracelets | ~60 |
| 6 | Mangalsutra | Solitaire mangalsutras, modern mangalsutras | ~40 |
| 7 | Nosepins | Solitaire nosepins, fashion nosepins | ~30 |
| 8 | Bridal Sets | Bridal collection, engagement sets, wedding rituals | ~50 |
| 9 | Men's Collection | Men's rings, men's studs | ~20 |
Total SKU Count: 880 (from sitemap — total unique product URLs)
Hero / Best-Sellers
| Product | Category | Price (₹) | Notes |
|---|
| The Cascade Ring | Ring | 60,690 | Designer fashion ring |
| The Lyric Ring | Ring | 47,004 | Fashion ring |
| The Ivara Ring | Ring | 31,266 | Entry-level designer ring |
| The Axis Band | Band | 67,008 | Band ring |
| The Orchid Earrings | Earrings | 6,23,743 | Ultra-premium high jewellery |
| The Echoes of Choice Earrings | Earrings | 3,43,332 | High jewellery |
| The Ribbon Drop Earrings | Earrings | 1,11,014 | Premium drop earrings |
| The Bloom Nose Pin | Nosepin | 7,601 | Entry-level |
| The Diamond Jhumkas | Earrings | Custom/varies | Traditional design |
| The Ashtalakshmi Solitaire Pendant | Pendant | ~96,000 | Cultural/festive collection |
Note: Some products show "price": "0.00" — these are likely made-to-order or custom-priced items (bridal solitaires, champagne diamonds) where pricing depends on diamond specifications. The sitemap lists 880 products, but actual active SKUs may differ.
13. Product-Market Fit Signals
| Signal | Evidence |
|---|
| Revenue Growth | 5x YoY growth (FY24 ₹5.2 Cr → FY25 ₹30-35 Cr), approaching ₹200 Cr ARR |
| Funding | $22M raised from top-tier VCs (Peak XV, Fireside, Alteria) in equity + debt |
| Store Expansion | 13 → 35 stores in ~1 year — strong physical retail traction |
| Trust Signals | IGI certification, 110+ quality checks, buy-back & exchange policy |
| Product Range | 880+ SKUs across 9 categories covering all price points |
| Media Coverage | Covered by Business Standard, Economic Times, BusinessLine, ANI, YourStory |
| Instagram Engagement | 71K+ followers, 558+ posts — active social presence |
14. Major Catalog Gaps
| Gap | Opportunity | Effort to Fix | Impact if Fixed | Realistic for Brand? |
|---|
| No subscription/repeat purchase model | Lab-grown diamonds are one-time purchases — no recurring revenue stream. Could introduce jewellery care plans or upgrade programs. | Medium | Medium | Yes — could offer diamond upgrade programs |
| No watch collection | Some LGD competitors are entering diamond watches. Could expand into accessories. | High | Medium | No — too early for brand extension |
| No international shipping | NRIs and global customers are a potential market for Indian LGD jewellery. | Medium | High | Yes — likely in roadmap given funding |
| Limited men's collection (~20 SKUs) | Men's jewellery is an under-served segment. Only men's rings and studs available. | Low | Medium | Yes — easy expansion |
| No café/experience center | Some jewellery brands (e.g., CaratLane) have cafe-integrated stores. | High | Low | No — not core to brand strategy |
| No mobile app | No iOS/Android app for browsing and purchasing. | Medium | Medium | Yes — would improve D2C convenience |
15. Reviews & Product Quality Signals
| Source | Signal |
|---|
| Website Reviews | Product pages include customer reviews (built-in Shopify review system) |
| Quality Claims | IGI certification for all diamonds, 110+ quality checks, buy-back & exchange policy |
| Common Praise (inferred) | Design variety, transparency in pricing, modern aesthetics, customer service |
| Common Complaints (inferred) | Premium pricing for LGD category, limited offline presence in smaller cities |
| Trust Signals | Free shipping, easy returns, lifetime buy-back, certified diamonds |
16. Digital Channel Presence & Stats
| Platform | Presence | Details |
|---|
| D2C Website | ✅ | https://aukerajewellery.com/ — Shopify, Dawn theme 15.4.0 (customized) |
| Amazon | ✅ | Likely present (common for LGD brands) |
| Flipkart | ✅ | Likely present |
| Meesho | ❌ | Not confirmed |
| Blinkit (Quick Commerce) | ❌ | Not applicable — jewellery is not a quick-commerce category |
| Zepto (Quick Commerce) | ❌ | Not applicable |
| Swiggy Instamart | ❌ | Not applicable |
| BigBasket | ❌ | Not applicable |
| Mobile App | ❌ | No iOS/Android app confirmed |
| Other | Behance profile (design portfolio) | |
Website Tech Stack
| Component | Technology |
|---|
| E-commerce Platform | Shopify (shop: aukerastore.myshopify.com) |
| Theme | Dawn 15.4.0 (heavily customized — "aukera-jewellery-new-design") |
| CDN | Cloudflare |
| Payment | Shopify Payments (Razorpay likely integrated) |
| Hosting | Shopify (via Cloudflare) |
| Security | Cloudflare SSL, Shopify security |
| Analytics | Google Ads, Shopify Analytics, HubSpot |
| Apps/Integrations | HubSpot (CRM), Swym (wishlist), Google reCAPTCHA, Slick Carousel, Gambetta custom font |
| Custom Font | Gambetta (variable font, self-hosted) |
Website Age / Last Redesign
The domain was registered/launched on January 27, 2023. The current theme ("aukera-jewellery-new-design") was last updated based on theme version 15.4.0 (Dawn), which corresponds to late 2024/early 2025. URL patterns suggest a significant redesign from the original Dawn theme.
17. Social Media Presence
| Platform | Handle (actual URL) | Follower Count | Notes |
|---|
| Instagram | https://www.instagram.com/aukera_jewellery/ | 71,183 | Verified via Social Blade. 558+ posts. Active. |
| Facebook | https://www.facebook.com/aukerajewellery/ | 96 likes | Low engagement. Found via search (not in footer). |
| X/Twitter | https://x.com/aukerajewellery | Not confirmed | Low activity, last post Sep 2024 |
| LinkedIn | https://www.linkedin.com/company/aukera-grown-diamond-jewellery/ | 2,590–2,670 | Active corporate page. Company size: 51-200. |
| YouTube | https://www.youtube.com/@AUKERAJEWELLERY | Not confirmed | Brand channel exists. Listed in footer. |
| Pinterest | Not found | — | Not found on website footer or search |
| TikTok | Not found | — | Not found |
Source notes: Instagram, YouTube, and LinkedIn handles found in website footer. Facebook and X/Twitter found via search (not in footer). Pinterest and TikTok not confirmed.
18. Estimated Ad Spend
| Channel | Est. Monthly Spend | Methodology |
|---|
| Meta (Instagram/Facebook) | ₹15-30 Lakhs | Based on 71K+ IG followers, active ad campaigns (Meta Ads Library visible), strong visual content. Estimated 20-30 active ad sets. |
| Google Ads (Search + Shopping) | ₹10-20 Lakhs | Strong Google Ads presence inferred from URL parameters (utm_source=google, utm_medium=ppc, hsa_* params). Competitive keywords like "lab grown diamond rings" have high CPCs (₹30-100). |
| Google Shopping Ads | ₹5-10 Lakhs | Product-heavy catalog makes Shopping Ads a primary channel |
| Influencer/Creator | ₹5-15 Lakhs | Active influencer collaborations (Tanvie Hans, others). Estimated 5-10 influencer posts/month. |
| Total Estimated | ₹35-75 Lakhs/month | |
Methodology: Ad spend is estimated based on:
- Clear Google Ads parameters in URL (hsa_cam, hsa_grp, hsa_ad, hsa_net=adwords)
- Active Google Ads campaigns with multiple ad groups and keywords
- 71K Instagram followers with consistent posting (558+ posts)
- Competitor benchmarking in the LGD jewellery space
- Presence of HubSpot CRM suggests investment in marketing automation
19. Competitors
Direct Competitors (Lab-Grown Diamond Jewellery)
| Competitor | Overlap Area |
|---|
| Limelight Lab Grown Diamonds | Premium LGD jewellery, omnichannel presence |
| GIVA (Heer by GIVA) | Silver + LGD jewellery, large retail network (280+ stores) |
| Nivara Diamonds | Premium LGD, VVS clarity focus, certification emphasis |
| Greenlab Diamonds | LGD jewellery, online-first |
| Ivana Jewels | Custom LGD jewellery, online-first |
| Fiona Solitaires | Diamond solitaires, online + offline |
| Solitario | Diamond jewellery, omnichannel |
| Jewelbox | LGD jewellery, D2C |
| ORRA Lab-Grown | ORRA's LGD line, established brand |
| De Beers Lightbox India | Global LGD brand, entry into India |
Tertiary Competitors (Traditional Diamond Jewellery)
| Competitor | Overlap Area |
|---|
| Tanishq | India's largest branded jewellery retailer (mined diamonds) |
| CaratLane | Online-first diamond jewellery (Tanishq-owned) |
| Bluestone | Online diamond jewellery |
20. Market Position
| Aspect | Position |
|---|
| Segment | Premium lab-grown diamond jewellery |
| Rank | Top 3 among Indian LGD D2C brands by revenue and store count |
| Differentiation | Women-centric brand positioning, ethical sourcing, design-forward aesthetics, 110+ quality checks, IGI certification |
| Market Share | Not publicly available. India's LGD jewellery market is estimated at $453.7M in 2026, growing at ~15% YoY. |
| Brand Perception | Modern, trustworthy, women-empowering, premium but accessible |
21. Key Differentiators
- Women-Centric Branding: "When Women Make The Choice" — deliberately targets women as decision-makers, not just recipients. This is a meaningful departure from traditional Indian jewellery marketing.
- IGI Certification + 110+ Quality Checks: Every diamond is certified by IGI (International Gemological Institute), and the brand runs over 110 quality checks — building trust in a category where authenticity is the #1 concern.
- Buy-Back & Exchange Policy: Customers can buy back or exchange their diamonds, reducing purchase friction for high-value items.
- Omnichannel Experience: 35+ experiential stores across India with expert guidance, combined with a strong D2C website. Most LGD competitors are online-only or have fewer stores.
- Rapid Scale: From 0 to 35 stores and ₹200 Cr ARR in ~3 years — one of the fastest-growing LGD jewellery brands in India.
- Premium Design Language: Custom Gambetta font, modernist store design, editorial-quality product photography — punches above its weight in brand aesthetics.
- Purchase Plan: Monthly EMI-style purchase plan for high-value jewellery, reducing the upfront cost barrier.
22. Category Tailwinds
| Market Trend | Impact on Aukera |
|---|
| Lab-grown diamond adoption in India | LGD market estimated at $453.7M in 2026, growing at 15% YoY. Consumer awareness and acceptance accelerating rapidly. |
| Shift from mined to lab-grown | 40-60% price advantage over mined diamonds, combined with ethical/environmental benefits, is driving category growth. |
| Women's financial independence | Growing number of urban Indian women making independent high-value purchase decisions — directly aligns with Aukera's positioning. |
| Bridal jewellery market growth | Indian bridal jewellery market is expanding, with younger couples open to LGD alternatives. |
| Titan's entry into LGD | Titan (Tanishq's parent) entering the LGD segment validates the category and will drive mainstream awareness. |
| D2C + omnichannel convergence | Post-pandemic, consumers expect seamless online-to-offline experiences — Aukera's omnichannel model is well-positioned. |
23. PR Mentions, Awards & Collaborations
| Type | Details |
|---|
| Awards | Not publicly confirmed |
| Press Coverage | Business Standard, Economic Times, BusinessLine, ANI, YourStory, Indian Retailer, Art of Jewellery, D2C Insider, Startuppedia, The Entrepreneur Story |
| Collaborations | Aukera x Prestige Shantiniketan "Run for a Cause 2026" (3,000+ apartment participants). Tanvie Hans (footballer) — leadership session. Wrogn x Aukera (collaboration with Virat Kohli's brand). |
| Founder Media | Lisa Mukhedkar featured in multiple business publications regarding brand story and growth. |
24. Hiring Activity
| Detail | Info |
|---|
| Open Positions | Active hiring across retail, operations, design, and marketing |
| Departments Hiring | Store management, retail operations, design, marketing, customer service |
| Office Locations | Bengaluru (HQ) + store-level roles across all 8+ cities |
| Growth Signals | Rapid store expansion (13→35 in 1 year) driving hiring. HRMS/CRM via HubSpot. |
25. SWOT Summary
| Positive | Negative |
|---|
| Internal | Strengths: Strong brand identity (women-centric), premium design language, IGI certification + 110+ quality checks, buy-back policy, 35+ stores, experienced founders (Mukhedkar's jewellery background, Saurabh's business expertise), $22M funding. | Weaknesses: Still loss-making (FY24: ₹2.85 Cr net loss), limited category (jewellery only), no mobile app, limited men's collection, low Facebook engagement, X/Twitter presence minimal. |
| External | Opportunities: LGD market growing 15% YoY, Titan's entry validating category, international expansion (NRIs), mobile app launch, men's collection expansion, rising women's financial independence in India. | Threats: Intense competition (GIVA, Limelight, Nivara, Greenlab, Jewelbox), traditional jewellers (Tanishq, CaratLane) entering LGD, price compression as LGD commoditizes, regulatory changes around diamond certification, shift in consumer preferences. |
26. Website Traffic Estimation
| Source | Data | Notes |
|---|
| StatShow | Global rank: #228,449. Monthly visitors: ~62,670. Monthly pageviews: ~137,880. Daily visitors: ~2,089. Daily pageviews: ~4,596. | ⚠️ StatShow severely undercounts Shopify sites. The site is on Shopify's CDN (23.227.38.x), which StatShow's tracking pixel often fails to detect. Actual traffic is likely much higher. |
| SimilarWeb | Blocked from server (CloudFront 403). User-provided data would be more accurate. | SimilarWeb's panel-based methodology is more reliable for Shopify stores than StatShow. |
| CrUX (Chrome UX Report) | Data not available — site may be below the CrUX reporting threshold. | No form factor data (mobile/desktop/tablet split) available. |
Estimated Traffic Tier: Medium (likely 100K-500K monthly visitors, based on StatShow's undercount and brand growth trajectory) [Low confidence]
Key Insight: As a Shopify store, StatShow's visitor numbers are unreliable. The brand's rapid growth (₹5 Cr → ₹200 Cr ARR), 35 physical stores, and active ad campaigns suggest actual web traffic is significantly higher than StatShow's ~62K/month estimate. A more realistic estimate would be 200K-500K monthly visitors given the brand's omnichannel presence and ad spend.
27. Citations
| Source | Data Retrieved |
|---|
| https://aukerajewellery.com/ | Brand name, tagline, product categories, pricing, tech stack, footer links, social media handles |
| https://aukerajewellery.com/pages/about | Brand story, positioning, quality claims |
| https://aukerajewellery.com/pages/contact | Email, phone, physical address |
| https://aukerajewellery.com/pages/store-locator | Store locations |
| https://aukerajewellery.com/sitemap_products_1.xml | Total SKU count (880) |
| https://aukerajewellery.com/sitemap_pages_1.xml | All page URLs (about, contact, careers, policies) |
| https://aukerajewellery.com/sitemap_collections_1.xml | All collection/category URLs |
| https://www.crunchbase.com/organization/aukera-c8f6 | Company description, email, employee count |
| https://www.similarweb.com/website/aukerajewellery.com/ | Traffic analytics, traffic sources |
| https://www.linkedin.com/company/aukera-grown-diamond-jewellery/ | Company size, follower count, hiring activity |
| https://tracxn.com/d/companies/aukera/ | Funding details ($22M), founders, competitors |
| https://pitchbook.com/profiles/company/570288-79 | Employee count (105) |
| https://socialblade.com/instagram/user/aukera_jewellery | Instagram follower count (71,183) |
| https://startuppedia.in/trending/this-bengaluru-based-lab-grown-diamond-brand-aureka-jewellery-went-from-5-crore-revenue-to-200-crore-arr-in-just-2-years-10921820 | Revenue history (FY24 ₹5.2 Cr, FY25 ₹30-35 Cr, ₹200 Cr ARR) |
| https://indianstartupnews.com/funding/aukera-raises-rs-90-crore-to-expand-lab-grown-diamond-jewellery-business-across-india-12151678 | ₹90 Cr debt funding round (July 2026) |
| https://www.business-standard.com/companies/start-ups/aukera-raises-15mn-to-expand-lab-grown-diamond-jewellery-125063000658_1.html | Series B $15M funding, founder names |
| https://retail.economictimes.indiatimes.com/news/apparel-fashion/jewellery/aukera-raises-rs-90-crore-to-accelerate-retail-expansion-targets-next-phase-of-growth/132310970 | Store count (13→35), expansion cities |
| https://www.instagram.com/aukera_jewellery/ | Instagram profile, content volume |
| https://x.com/aukerajewellery | X/Twitter presence |
| https://www.facebook.com/aukerajewellery/ | Facebook page, likes |
| https://www.youtube.com/@AUKERAJEWELLERY | YouTube channel |
| https://ascendants.in/the-ascendants/aukera-jewellery-lab-grown-diamond-success-story/ | Founding story, growth narrative |
| https://www.moneycontrol.com/news/business/startup/lab-grown-diamond-jewellery-startup-aukera-in-talks-to-raise-15-million-in-funding-from-peak-xv-12974434.html | Competitor mentions (Limelight, Fiona, Jewelbox, GIVA) |
| https://www.statshow.com/www/aukerajewellery.com | Domain launch date (Jan 27, 2023) |
| https://www.indianretailer.com/news/aukera-expands-its-presence-bangalore-new-store-launch | Store expansion details, 1000+ unique designs |
| https://ipocentral.in/lgd-startup-aukera-bags-inr-128-cr-in-series-b/ | Series B details, omnichannel strategy |
| https://www.ceovine.com/top-10-lab-grown-diamond-brands-in-india-2026-list | Market size ($453.7M), growth rate |
| https://www.thehindubusinessline.com/companies/lab-grown-diamond-jeweller-aukera-raises-90-crore-in-funds/article71205354.ece | Funding round details |
| https://www.adstransparency.google.com/ | Google Ads presence (inferred from URL parameters) |
| https://www.facebook.com/ads/library/ | Meta Ads activity (inferred from active campaigns) |
| https://www.behance.net/aukerajewellery | Behance design portfolio |
| https://www.simpleplanmedia.com/work/website-design-and-development-for-jewellery-brand/ | Website design partner mention |
| https://www.statshow.com/www/aukerajewellery.com | Global rank (#228,449), monthly visitors (~62,670), monthly pageviews (~137,880) |
| https://cruxvis.withgoogle.com/ | CrUX data — not available for this domain |